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FEATURE ARTICLE
// A round the world, people are being swept up by (Burnett & Merchant, 2015). Our findings call attention
to how adolescents' interests in texts and communities
L\ Korean culture—the Korean Wave," remarked
J VPresident Barack Obama in a press conference constructed outside of their local contexts actively con
with President Park Geun-hye on May 7,2013 (Office of nect them to a globalized world.
the Press Secretary, 2013, para. 4). The United States In this article, we address the following question:
is one of many places where people have participatedHow do young people participate in mediascapes
through multimodal engagements with Korean dra
in Hallyu, the Korean wave (in this article, the use of
Korea and Korean refers to South Korea). Among some mas? From a theoretical framework of literacy as
social practice, we present two qualitative studies
Hallyu-related industries are films and television series
(referred to as Korean dramas or K-dramas), popular with data collected in 2013. Our data examples focus
music (referred to as K-pop), computer games, comic on adolescents who did not live in Korea. These ado
books, food, beauty, and sports. Although Hallyu has lescents resided in various countries and engaged
undergone various transformations over the past few with Korean dramas through multimodal literacy
decades, Korean dramas have always been and continue practices. The two studies provide complementary
to be a major component of its success, especially as they perspectives on how adolescents practice multimod
are a medium that features other Hallyu products. The al literacies to engage with Korean dramas. The first
popularity of Korean media texts in countries outside of study illustrated the global reach and breadth of ado
Korea reflects an increase in cultural flows facilitated lescents' engagements with Korean dramas. The sec
by a proliferation of new technologies. ond study looked at the impact that these practices
can have on an individual level. Both studies featured
The transnational popular-culture texts featured in
this article are Korean dramas. We examine how youngindividuals who developed an affinity for Korean
dramas on their own. Their practices took place in
people around the world accessed and developed con
nections to Korean dramas' images, sounds, and narraout-of-school settings and were not guided by formal
instructors or researchers.
tives through their use of multimodal literacy practices.
These literacies that integrate textual, visual, and aural The first study was of literacy practices on
representations of meaning are important for underDramaCrazy.net's (hereafter referred to as DramaCrazy)
standing how transnational networks of media and
interactions, or mediascapes (Appadurai, 1996), provide
opportunities for individuals to participate in collective GRACE MYHYUN KIM is a doctoral candidate in the
imagination. Internet-mediated multimodal literacies Graduate School of Education at the University of
developed around transnational popular-culture texts California, Berkeley, USA; e-mail gracemkim@
berkeley.edu.
such as Korean dramas can allow adolescents to imag
DELILA OMERBASlC is a postdoctoral research
ine lives that differ from what they experience in their
fellow in literacy studies in the English Department
local contexts. In addition, multimodal literacies prac at Tulane University, New Orleans, LA, USA; e-mail
ticed outside of formal settings challenge rigid defini domerbas@tulane.edu.
tions of literacy that pervade many educational contexts
Journal of Adolescent & Adult Literacy Vol. 60 No. 5 pp. 557-566 557 doi :10.l002/jaal.609 © 2016 International Literacy Association
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FEATURE ARTICLE
Journal of Adolescent & Adult Literacy Vol. 60 No. 5 558 March/April 2017 literacyworldwide.org
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FEATURE ARTICLE
Tete Pasta
Methodologies
The second study examined multimodal literacy prac
This article features data from two qualitative studies
that employed ethnographic methods. The first study tices of refugee-background youths in an urban commu
focused on youth participation in an online affinity nity center in the United States. Delila (second author)
space, DramaCrazy. The second study focused on Tete engaged in this community center as a volunteer for
was
Pasta's engagement with Korean dramas. These adoles four years prior to conducting this study. The youths in
cents' enthusiastic engagements with Korean dramas the study had a broad range of interests and engagement
led us to examine the meaning that these literacyin self-motivated multimodal literacy practices in on
prac
tices held in their lives. In this section, we outlineline
the settings. Tete Pasta was selected for this article due
participants and contexts, data collection, analysistofor
her strong affinity for Korean dramas. She was a high
school
each study, and a comparative analysis of the studies. junior who resettled to the United States in 2009
from the Umpiem refugee camp in Thailand. She identi
fied as Karen, specifically as Po-Karen, which is one of
DramaCrazy
the persecuted ethnic groups in Burma (Myanmar's for
The first study explored how adolescents' literacy
mer name as Burma is used in this article based on the
and language practices in an online forum supported
participant's preference).
various kinds of learning. It features DramaCrazy, a
Data were gathered through ethnographic meth
free website on which people posted, watched, and
ods, including semistructured interviews, participant
discussed Asian dramas. Informal interviews with
observation, and documents. Five hour-long interviews
adolescents who watch Korean dramas coupled with
were conducted with Tete: three traditional, one multi
a computer-mediated communication studies ap
modal (Omerbasic, 2015), and one follow-up for member
proach for identifying a core of websites related to a
checking purposes. The interviews, which focused on
topic (Androutsopoulos, 2008) led to the selection of
personal and educational background and literacy prac
DramaCrazy. Quantcast, a Web traffic estimation site,
tices were recorded and transcribed. The multimodal
reported that on the second day of the study's data
interview consisted of a simultaneous screen capture
collection, 52% of DramaCrazy's users were under 18
and audio recording of Tete's engagement with Korean
years old. Participants' geographic locations were di
dramas, which allowed her to demonstrate and explain
verse. DramaCrazy's top four traffic sources were the
the significance of these literacy practices. Field notes
Philippines, the United States, Malaysia, and Indonesia.
from participant observation focused on multimodal
Some of the other locations that forum participants indi
literacy events, such as instances of online interaction
cated in their individual profiles were France, Norway,
and engagement with Korean dramas. In addition, ap
Israel, England, and Iceland. This article includes a few
proximately 40 documents were collected, including
of the forum's participants whose multimodal literacies
Screenshot recordings of Tete's multimodal literacy
constructed imagined identities.
practices. Qualitative theme analysis was conducted
Data collection included peripheral observations,
to identify patterns, categories, and themes (Saldana,
Web traffic estimation data, over 200 Screenshots,
2011), and multimodal analysis (Jewitt, 2009) allowed
and eight printed discussion threads. In addition to
for a deeper investigation of the relationships among
these data, we analyzed participants' created profiles,
multiple modes, including image, written text, and
albums, friend networks, and blogs. Through an un video.
obtrusive method using publicly available data (Hine,
2015), data collection focused on DramaCrazy's Korean
dramas forum. Data included forum participants' writ Comparative Analysis
ing, visual images, and interactions. Rather than fol We examined the relationships among our participants'
lowing individual participants, an inductive approach literacy practices through a comparative analysis of
of conceptually driven sequential sampling (Miles, our two studies (Merriam & Tisdell, 2016). We began by
Huberman, & Saldana, 2014) resulted in selection of identifying the data within our studies that informed
eight discussion threads. Qualitative content analysis our research question. In our purpose to understand
(Cho & Lee, 2014; Saldana, 2011) involved examination of how young people participate in mediascapes through
how participants' literacy practices related to cultural multimodal engagements with Korean dramas, we de
exchange and issues of identity and community. Data veloped analytical categories based on our theoretical
presented in this article focus on literacy practices that framework of imagination as a form of social practice
reflected participants' imaginations. enacted through multimodal literacies. Through our
Journal of Adolescent & Adult Literacy Vol.60 No. 5 559 March/April 2017 literacyworldwide.org
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r tA I U Kb AK I H-Lt
HAVA-RAVA -&■
HAVA-RAVA -fr
nections, and lived and imagined experiences, which
served as our analytical categories.
one of a kind
Findings and Discussion
From our studies, we found that young people used
multimodal literacies to engage with Korean dramas,
constructing transnational spaces that supported their
imagined lives. These multimodal practices included
imagining different lives and engaging in multilingual
mediascapes. Participants who did not reside in and
had not traveled to Korea composed locations associat
ed with their identification with Korean dramas, there
by expressing belonging to real and imagined locations.
Literate activities that support imagination are not nec
essarily Internet mediated or multimodal, such as read
ing a novel set in a distant place, time, and culture, but
we found that through Internet-mediated engagements
with others about transnational texts, the adolescents
in our studies constructed their own fictions that ex
tended beyond the narratives of the dramas. These
fictions incorporated reflections about their lived ex
periences, lives portrayed by the dramas, and the lives
described by other fans of Korean dramas. Participants'
interactions with Korean drama texts and also their in
teractions with others about the texts allowed them to
engage with multilingual mediascapes.
Journal of Adolescent & Adult Literacy Vol. 60 No. 5 560 March/April 2017 Uteracyworldwide.org
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FEATURE ARTICLE
Journal of Adolescent & Adult Literacy Vol.60 No. 5 561 March/April 2017 literacyworldwide.org
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FEATURE ARTICLE
sion threads
allowed him to imagine the language and culture of with titles such as "Let's learn Korean"
and "what are the korean words u learn." These dis
his ethnic ancestry and supported his participation
cussions included Korean vocabulary lists, questions
in this heritage. Belonging to online communities
like DramaCrazy supported an imagining and andlearn
responses regarding Korean pronunciation, and
explanations of the sociocultural considerations for
ing about Korea that connected to individualized
Korean
learning goals that he pursued in his offline life. For language use (e.g., honorifics). HAVA-RAVA, an
example, in Dramacrazy's forum, he detailed his 18-year-old
appli who lived in Finland, began the "Let's learn
Korean"
cation process to study abroad at a university in Korea.discussion with an extensive vocabulary list.
Multimodal literacy practices supported s4msung's
Vocabulary list exchanges and other Korean language
queries suggested language-learning aspirations be
construction of an identity and life that expressed
yond merely viewing Korean dramas. Leesa, a uni
identifications with Denmark and Korea—simulta
neous belonging to geographically disparate versity
places. student in Malaysia, requested pronunciation
clarification
These practices supported his diasporic identity as for romanized Korean names that begin
withina G or a 1 In this same discussion, kranju ex
someone who is him "from Korea" without residing
Korea or ever having been there. plained, "I also started to learn how to write in korean.
During her everyday experiences and literacy
I wrote down all the alphabets and with the help of that
i framed
practices, Tete sought to affirm her Po-Karen iden up some words like mool, chingu, pap, oppa,
noona,
tity while also imagining different locations and lived unni etc." Participants' posts included English,
experiences for herself through Korean dramas. KoreanShe (sometimes romanized), and other languages.
frequently shared photographs on her Facebook Amrita28,
page who lived in Malaysia, explained that the
of herself wearing traditional Karen clothing, Korean
pos word "Pisang = expensive" is similar to "how
ing next to a Karen flag, or expressing that she Malay/Indonesians
was call bananas."
a Karen student through a multimodal composition In a discussion thread titled "parents and your
of text and images. In other sections of her Facebook asian dramas," ThatCrazyOtaku, who was 22 years old,
page, she indicated that she was a fan of Korean explained
dra that she translated Korean dramas while
mas by "liking" pages dedicated to particular watching dramas them with her mother because her mother
and actors and sharing links to drama episodes. Being did not speak English. Similarly, Vermouth23, who
a Korean drama fan was only one of the manydescribed identi herself and her family as Portuguese, ex
ties that she enacted as she imagined a different plained
life in that her mother did not understand English,
transnational mediascapes. but her father, who could read English, watched
Korean dramas occasionally with her. These and other
participants' posts included multiple written languag
Engaging in Multilingual Mediascapes es, such as Korean, English, and languages that the au
The young people in both studies practiced imagined thors of these posts described as their local languages
identities in transnational, multilingual mediascapes. (e.g., Dutch, Japanese). Engagement with Korean dra
On DramaCrazy, s4msung described a personal mas facilitated DramaCrazy participants' imagined
YouTube project: He translated K-pop videos from and actual experiences with using Korean, a language
Korean to English. He explained, "It helps me getting they may not encounter in their local contexts (Kim,
used to hangul and different words, as well as making 2016b).
me becoming better to editing, which is kinda what I Tete Pasta's engagement with Korean dramas began
study." He requested feedback on his YouTube video after she resettled to the United States. During this time,
production project from other DramaCrazy partici she began learning English while seeking to maintain her
pants. His Internet-mediated project and dialogic ex fluency in Po-Karen, Karen, and Burmese through daily
changes on DramaCrazy extended his YouTube project, interactions and literacy practices. Reflecting a deep
and he used multiple digital skills and spaces to prac personal interest, Korean dramas became a meaning
tice Korean. The communicative flexibility that he ful language-learning resource for Tete, supporting an
practiced through these multimodal literacies further imagining of a broadened multilingualism. However, it
illustrate how his imagining of Korea and becoming a was through engaging in multilingual mediascapes that
student at a Korean university encouraged his linguis she was able to develop a new language by exploring her
tic development. personal interests. Tete interacted with Korean dramas
Like s4msung, other DramaCrazy participants in Internet-mediated settings while also demonstrating
practiced Korean in the forum. They initiated discus her knowledge of the drama narratives. Figure 2 shows
Journal of Adolescent & Adult Literacy Vol.60 No. 5 562 March/April 2017 literacyworldwide.org
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FEATURE ARTICLE
Figure
Figure22
Engaging in Multilingual Mediascapes
viki
T:
T: ItItisis11,1
11,1
just...
just...
I have
I have
to translate
to translate
all this one.
all this
I haveone.
to wait
I have
like to wait like
...
... night.
night. Then
Thenit's it's
100%,100%,
you can
youwatch.
can watch.
D:
D: ohh...
ohh...so...
so...
is itisgonna
it gonna
be in be
English?
in English?
T:
T: Yea,
Yea,but
but
justjust
onlyonly
some some
of it. It
ofjust
it. only
It just
had only
like one...
had like one...
(fast
(fastforwards
forwards the the
clip) clip)
T:
T: Yea,
Yea,like
like
here...
here...
You
Youknow,
know,thethe
first
first
time,time,
this girl,
thisshegirl,
don'tshe
havedon't
any friend.
have any friend.
Like,
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boyfriend,
boyfriend,
went went
to the to
United
the States.
UnitedIn States.
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Then
America.
her Then her
friend
friendtalk
talk
about,
about,
her boyfriend
her boyfriend
is kiss to
isanother
kiss togirl,
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and girl, and
have
haveanother
anothergirlfriend,
girlfriend,
like that.
likeAndthat.
then
And
she then
broke she
up with
broke
him.up with him.
a multimodal interview excerpt and Screenshots from Although she was not a DramaCrazy participant,
the Korean drama The Queen's Classroom, following the Tete frequented another online community, Viki, which
release of the nth episode. Here, Tete explained that she offered links to dramas and discussion forums. Like
was awaiting all of the subtitles to be entered. They en many others, she participated in the forums by readin
abled her to follow and understand the plotlines through the discussions and not posting any comments (Preece
her developing English literacy, as explained in the fol Nonnecke, & Andrews, 2004). She described her partici
lowing interview excerpt: pation in the following exchange:
Delila: How do you understand what's going on? Tete: And you can comment on Viki. They have com
ment. They say like, I don't agree with you.
Tete: It is, they have like English subject [subti
And that guy and you shouldn't kill that girl.
tles]....If they don't have it, I don't understand
Sometime I don't look at the subject. I just look
it. Sometime, I just understand a little word,
at the comment and read it.
like that. Just understand little little, like that.
I just watch it with the English subject, that Delila: Do you ever write on there?
why.
Tete: No, I don't write.
Delila: And do you feel like that helps your English
Delila: You just read it?
reading?
Tete: I think yeah, like that, too. Sometime, like Tete: Yea. I just read. If I write it, maybe something
the first time, if I don't understand, I copy the wrong. People are gonna tell me again and
word and put in the dictionary. That way I just
again.
do it.
Partially, her reason for not posting on Viki was that
Because the content held significance, Tete soughtshe was not comfortable with how this unknown audi
out digital tools, such as dictionaries, to better underence would respond to her written English. Instead, she
stand the plotlines. She imagined and practiced her was more comfortable interacting with a known audi
identity as a multilingual individual through multimod ence that included her friends on Facebook. She posted
al practices in Korean and English. comments on Facebook in response to Korean dramas
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Journal of Adolescent & Adult Literacy Vol. 60 No. 5 564 March/April 2017 literacyworldwide.org
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FEATURE ARTICLE
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