Kalidindi Vikas Varma

I 8332828881 • # vikasvarma986@gmail.com

Education
Post Graduate Diploma in Management with specialization in Marketing Grade: 6.1/10
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Vignan Jyoti Institute of Management, Hyderabad 2019 – 2021
Bachelors of Business Administration Grade: 8.9/10
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Siva Sivani Degree College, Hyderabad 2016 – 2019

Experience
Topico Hyderabad
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Senior Associate, Digital Marketing Jan 2022 – Current
- Assisted in developing and implementing digital marketing camapaings across various channels, including SEO,
various social media platforms.
- Conducted detailed research to identify various youtube channels and negotiated very good deals for our ad
campaigns
- Assited in analyzing campaign performance using Google analytics and other data analysis tools
- Managed social media accounts, creating engaging content and increasing follower engagement.
Axis Bank Hyderabad
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Relationship Manager, Commercial Banking Group July 2021 – Dec 2021
- Generated leads by identifying potential industrial areas, trading units and prepared novel strategies to increase the
Bank’s penetration in those areas.
- Ensured compliance to the stipulated guidelines and norms
- Satisfied customer service requirements through regular interactions with the customers to understand business
condition and enhancement opportunities
ICICI Direct Center for Financial Learning Hyderabad
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Marketing Intern June 2018 - July 2018
- Conducted strategic cold calling to up-sell financial courses of authorized partners
- Exceeded the targets set by my manager by 50%
- Improved the existing script based on the feedback received by prospective customers

Projects
○ Investor Behaviour towards Mutual funds
- Performed a comprehensive study using data analysis and interpretation and concluded my findings in
a detailed report as part of degree project
- Created a survey with elaborate questionnaire and collected data from over 300 customers
- Generated multiple graphs based on various parameters for intuitive understanding of the collected data
○ Brand Identity and Kit for Thick-shake factory
- Designed a new brand logo and the branding kit using wix.com as part of a project in mentormind
platform
- Analysed various competitors in this space and tweaked my designs to standout amongst them
- Created a recording of myself presenting new designs and ideas

Skills
○ Tools: Google Analytics, Excel, MS Office
○ Languages: English, Telugu, Hindi