Volunteer Toolkit  

Giving Day at the Clark School 

Wednesday, March 8, 2017

Follow The Engineering Alumni Network: 

Share your stories and reach your community using the hashtag, #GivingDayUMD

Like us on Facebook: ​www.facebook.com/clarkschoolalumni

Follow us on Twitter: @UMDClarkAlumni

Getting Involved on Social Media​: 

Social media is a key aspect to making sure the message of #GivingDayUMD grows and
reaches new audiences. It is a great way to celebrate giving and share your organization’s
values and mission.

1. Get active​: Use the hashtag #GivingDayUMD to share your story and follow others
a. Announce your participation on Facebook, Twitter, or LinkedIn
b. Activate your social media network (or open a new account) to talk about giving.
c. Create a #GivingDayUMD video with your family, community, or staff. Share on
Facebook and Twitter using the hashtag #GivingDayUMD
d. Brand your personal and organizational social media accounts with
#GivingDayUMD graphics and be an ambassador for the movement. Marketing
materials can be found on ​https://givingday.umd.edu/

2. Messaging and Language​: Use mega messages loaded with targeted language to
convey the mission and goal of #GivingDayUMD. Here are some examples on how you
can talk about Giving Day.

a. On #GivingDayUMD your gifts have the power to influence change for Clark
student leaders
 b. #GivingDayUMD is a global call to action that brings the UMD community
together
c. #GivingDayUMD helps bring the fearless ideas of our students and faculty to life
d. #GivingDayUMD unifies alumni, students, faculty, staff and friends to support
Clark students who create solutions to everyday issues

3. Choose Your Platform​:

 
Facebook​: 

Use these sample posts to share the #GivingDayUMD message on Facebook!

● #GivingDayUMD is a global day of giving. Anyone, anywhere can participate in a

https://go.umd.edu/gdeng​ movement that will transform the lives of Clark School students.
Join us at ​https://givingday.umd.edu/​ to see how you can take action on 3.8.17.

● Save the date: #GivingDayUMD is on March 8, 2017. Alumni can be part of this
celebration by giving back to the Clark School. Visit ​https://go.umd.edu/gdeng​ to find out
more.
● Join me in my commitment to developing the leadership pipeline at the @A. James Clark
School of Engineering. Make a gift in honor of #GivingDayUMD and transform a
student’s experience! To give, visit: ​https://go.umd.edu/gdeng
● Help me support Engineering student leaders and make a gift to the Engineering alumni
Board’s Student Leadership Scholarship Fund. Your gift has the power to transform the
life of Clark Students who tackle challenging issues everyday. Visit
https://go.umd.edu/gdeng​ to give.

● Help support the Engineering Alumni Board’s Student Leadership Scholarship fund by
making a gift on #GivingDayUMD. ​https://go.umd.edu/gdeng

Action words​: make a gift, transform a student’s experience, develop the leadership
pipeline, engineering leaders, legacy of leadership, Alumnus give back to clark school,
show clark school pride, show terp pride

 
 
 
 
Twitter​: 

Use these sample tweets to get your followers involved:

● #GivingDayUMD is 3.8.17. Join me in giving back to my alma mater!

● Make a gift to the Alumni Board Student Leadership fund to transform a Clark Student’s
life #GivingDayUMD
● Join me in supporting the Engineering scholarship fund! ​https://go.umd.edu/gdeng
● Show the world that Terps give! Celebrate #GivingDayUMD with me
Sample Outreach Letter​:

Dear ______,

This year, on Wednesday, March 8, 2017 the Engineering Alumni Network Board is participating
in #GivingDayUMD, a global day of giving to support University of Maryland students and faculty
who create solutions to everyday issues. In the spirit of this event, the Engineering Alumni
Network Board has established an endowed fund to provide annual scholarships for
undergraduate Engineering students entering their junior or senior year. The scholarship will be
awarded to students who fulfill leadership roles such as: Engineering Alumni Network student
ambassadors, active officers in campus student societies and organizations, leaders of Alumni
Cup and other design competition teams, or Clark School mentors.

We need your help to reach our pledge goal of $25,000. We ask that you make a commitment
to support Clark student leaders who demonstrate financial need by making a gift to the
Engineering Alumni Network Leadership Scholarship fund. Your gift has the power to transform
the life of a dedicated student leader, and support the mission of the Clark School of
Engineering.