Beco - Head - D2C

About Us:

Beco is a sustainability focused consumer brand in the Home and Kitchen Category. We offer high-
quality and well-designed chemical free alternatives to everyday consumables, at your doorstep at
an affordable price. From manufacturing to packaging, Beco is a sustainable company. All the
products are purely made from plant based ingredients. The products are chemical-free hence
making is completely safe for your family.

We offer an array of products such as Laundry Detergent, Floor Cleaner, Dishwasher gel, Garbage
Bags, Kitchen Towels, Toilet Rolls, Bamboo Toothbrush and more.

Base Location - Mumbai

Job Purpose:

This is a unique opportunity to work with a high growth D2C startup to help shape our online sales
and presence. You will have P&L ownership for our D2C channel, lead ROI-led growth hacks across
digital marketing, oversee overall digital content strategy, keyword research, web analytics, online
outreach. This includes managing pricing, optimisation of channels, reviewing and monitoring
competitors, managing inventory.

Role and Responsibilities:

- Hands-on past experience in performance campaigns and media planning across Google, Facebook,
Affiliates, etc. with proven success record with, preferably, a D2C ecommerce company

- Deep understanding of SMM, social and viral mechanics

- Good understanding of SEO and willingness to support the relevant team in achieving the desired
targets

- Optimize marketing automation and lead nurturing processes through Email & Mobile Based
Marketing.

- Engage in advertising on various Digital Platforms directly as well as through coordination with
Digital Advertising Agency / Partners

- Experience with martech technologies and understanding of marketing auto-workflows.

- Should have team handling capabilities and the ability to be hands on across a gamut of marketing
activities (SEM/ PPC/ Google AdWords/ Display/ Social Media marketing/ Viral marketing/ etc.)

- Ideating, Planning and experimenting growth hacks

- Conceptualizing, building, executing and analysing adoption and engagement marketing programs
across all outbound marketing channels
- Increasing brand awareness by developing and iterating on customer segmentation and designing
innovative marketing tactics

- Understanding the end-to-end life cycle funnel and attribution metrics to shape marketing and
messaging

- Defining event calendar for setu.in and integrating the same with all traffic channels like Social
Media, Display/Text Ads, and online campaigns

- Partnering with product and technology team to build a roadmap and executing projects that lead
to increased engagement from active customers as well as lapsed customers

Required Education, Experience and Skills :

- Graduate with 5+ years in marketing/digital, with at least 3 years across D2C ecommerce

- Good Team Management Skills and leadership

- Excellent team player with good written and verbal communication skills.

- Ability to manage/influence multiple stakeholders, good cross functional skills

- Strong analytical and quantitative skills including the ability to use customer research, hard data,
and metrics to back up intuition and assess the efficacy of marketing programs

Perks:

- Work with the Founding team to create one of the MOST Valued home and kitchen care companies
in times to come

- Be a pioneer in an emerging and futuristic business space

- Opportunity to create an impact as a C-Suite leader

- Massive learning and execution opportunities at a large scale

- Non-hierarchical, a flat and transparent culture where we also have lots of fun

- Stock options and a steep growth curve