Brand Manager - Plaeto Shoes (2-3 yrs experience)

Looking for an opportunity to change the world? Want a chance to make an impact on
millions of children/teens/young adults in India first, and then the world?

Come join our exciting startup in the Footwear industry- one that is making world-class
sustainable and accessible footwear for Indian children to enable play, while doing our
best for our planet. This leading edge, science driven, ‘Made in India’ product is getting
rated as one of the most sustainable shoes in the world. Plaeto is a creation of some of
the best innovators and designers in the world along with industry veterans from India
and US, with experience in top brands of the world. The company is funded by marquee
investors from the US and India. We are also partnering with industry leading companies
in this venture.

If you are keen on joining our unique Purpose driven early stage team that is creating an
innovative and disruptive company, reach out to us. Guaranteed, it will be a fun ride.

Job Description :

As the Brand Manager, the candidate will be responsible for the planning, development,
and execution of the company’s marketing and advertising initiatives to build a strong
brand. You should have sound marketing experience and passion for Brand building,
eCommerce, new age digital technologies and retail consumer behavior. You will work
closely with teams – internal and external to ensure delivery of communication through
all online and offline marketing channels in an integrated manner. You will also provide
leading edge and disruptive ideas to build high performing offline and digital campaigns
to develop a strong brand presence. The candidate should be in-tune with the trends and
channels to connect to the youth in todays’ world.

The primary responsibility is to generate revenue by building business through

successful marketing, using brand building, research, product marketing,
communications, advertising, partner management and public relations.

Roles & Responsibilities :

- Build and execute a clear and concise brand marketing roadmap

- Initiate and implement branding strategies that aid in business's revenue goals and
increase brand awareness at all levels
- Undertake research, and create plans that will have increase consumer connect
reflecting the targeting, segmentation, and value proposition of the brand
- Communicate brand's story creatively to attract consumer attention and create a
top-of-mind recall through its unique value proposition and presence over digital and
offline channels
- Development innovative campaigns that will increase visibility within the target
segment and maintain high levels of customer engagement
- Work closely with the agencies to execute plans in stipulated timelines
- Gather consumer insights to identify personas, segmentations, and opportunities
- Manage and improve online content - SEO, Google Analytics and Brand guidelines
- Liaise with Product, Design and Sales teams to increase client satisfaction through
cohesive strategies, ultimately with the aim to improve segment targeting
- Set up the D2C marketing strategy to drive acquisition and retention of customers
- Developing and managing the marketing department's budget
- Effectively track and manage KPIs and share progress with senior management

Requirements :

- Bachelors/Masters degree in marketing

- You have worked at a D2C startup in a brand/marketing role
- A hustler with an ability to adjust to the fast-changing environment in a startup,
non-negotiable
- You are a strong communicator with exceptional collaboration abilities with a clear
bias for problem-solving
- Atleast 2 years of prior experience in a similar role as well as experience building
effective offline and online marketing strategies, including SEO, social media and
other digital channels

Location: Bangalore, Work From Office (5 days)

Compensation: Competitive Salary + Stock Options