JASKANWARJEET
SINGH BAKSHI
As India Lead, I have been deeply involved in
guiding the strategic direction and overall
management of WizIQ. My leadership has
been instrumental in shaping WizIQ's growth
and expansion in the education technology
sector. Introduced Meeting tools and other
systems to increase revenue and reduce
expenses for overall growth of the company.
With my experience as Product Manager, I
was able to guide the current CTO and
Product team to develop new products with
smooth UI & UX.
As the India Lead, I made sure to personally
be a part meetings of all large customer
accounts to demonstrate the importance of our
customers as well as to close the deals. I was
able to successfully lead a team of over 65
individuals with multiple departments in 3
different locations geographically.
I am a dedicated employee and have a
thinking of an entrepreneur which helps in
molding myself into any given role available
at your organization.
CONTACT
PHONE:
+918826211177
EMAIL:
Jaskanwarbakshi@gmail.com
LANGUAGES
English, Hindi, Punjabi
India Lead for WizIQ
EDUCATION
Adelphi University, New York MBA: Management Information Systems
GD Goenka University, Gurugram, India BBA: Marketing
GD Goenka World School, Gurugram, India
EXPERIENCE
India Lead, 05/2021 - Current
Authorgen Technologies also known as WizIQ.
•Helped in the Acquisition process of the company by getting to know the business in
and out for a smooth transition to iTutor Board.
•Increased company revenue by $12 Million through aggressive new market
strategies.
•Coached and guided senior managers to improve employee job satisfaction and
achieve higher performance levels.
•Reviewed individual department performance and worked with leadership to improve
processes, procedures, and practices.
•Introduced improved commission plan for sales and channel partners.
•Introduced new products to enable higher profit margins by replacing third party
subscriptions.
•Directed the entire WizIQ team of sixty-five people plus vendors for smooth business
practices.
•Developed KPI and reporting dashboards that tracked key metrics like CLV, CAC,
ROI, ARR, EBITDA and more.
•Optimized landing pages using best practices such as A and B testing and call to-
action placement.
•Identified potential partners and negotiated favorable terms for strategic partnerships
that increased reach and engagement.
•Provided guidance and direction on web development projects such as website
redesigns or microsites.
•Managed external agencies providing services related to SEO and SEM initiatives.
•Developed and implemented digital marketing strategies to increase brand awareness
and drive leads.
•Created, managed, and monitored campaigns across multiple channels including
SEO, SEM, email, display advertising, content marketing and social media.
•Analyzed website performance data to identify opportunities for improvement in user
experience, search engine optimization and conversion rate optimization.
•Monitored industry trends to stay ahead of the competition and adjust strategies
accordingly.
•Planned, developed, and executed comprehensive digital marketing plans for new
products launches.

PRODUCT MANAGER, 01/2017 - 04/2021

iTutor.com INC, Jericho, NY

•Established criteria for each milestone within product roadmap as mean to measure
developmental progress.
• Lead the support and product team.
Coordinated design meetings and decisions with internal departments and teams.
•Reviewed new opportunities to drive business strategy at planning sessions.
• Spearheaded collaborative efforts to bring products to market.
• Consulted with clients to better understand business needs and current market
landscape.
•Documented user stories, specifications, and product features into detailed work
order to communicate across teams and build mandatory requirements.
•Collaborated with marketing and design teams to develop and plan site content,
layout, and style.
•Approved, reviewed, and edited content flowing to website
•Used Intercom to create chatbots and product tours on LMS.
•Created wireframes on Figma.
•Was the only liaison between the development team which used to sit in India while
myself and other departments used to be in New York.
•Was an important part of the acquisition team as the time of acquiring Authorgen
Technologies also known as WizIQ in December 2019.

SKILLS
• Strategic Planning
• Decision-Making
• Brand Building
• Requirements Building
• Prioritization and
Execution
• Market Research Analysis
• Project Planning
• ROI Analysis
• App Development
• Scrum Framework
• Product Roadmaps
• Google Analytics • As is Process
• Search Engine Documentation
Optimization • Agile Software
• Agile Project Development
Management • Data Analytics
• Strategic Marketing • Documentation
• Salesforce CRM Management
Software •Figma
• MS Office Suite • Jira, Atlassian, Tally
• Zoho CRM
• Product Requirement
Documentation

RECOGNISITION
• Best EdTech company award for the year 2022 by Education 2.0 Dubai