Job Description – Assistant Brand Manager

About The Moms Co.

The Moms Co. started their journey started back in 2012 and was born out of the
discussions with a simple question, “Why should finding something as simple as a
Natural Lotion be so hard for a Mom?”. The Moms Co. is hoping to provide a much
wider range of solutions as a horizontal brand. They work with experts across India,
Australia & Switzerland to create products that are Safe, Natural and meet the
highest standards for ingredient safety around the world. Today, they are on a
mission to help Moms make Safe, Natural, Effective choices.

Key Responsibilities

We're looking for a Brand Manager to work closely with our Head-Marketing to drive Brand
Awareness, grow our categories and build marketing funnels, leveraging content across
digital and offline platforms for growth.

• Analysing our brand positioning and consumer insights

• Monitoring market trends, research consumer markets and competitors’ activities
• Measuring and reporting performance of all marketing campaigns, and assess ROI
and KPIs
• Translating brand elements into plans and go-to-market strategies, with a focus on
RoI of each
• Working with content teams to use content for acquisition & growth
• Building partnerships to drive acquisition and growth
• Overseeing new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devising innovative growth strategies
• Aligning the company around the brand’s direction, choices and tactics

You should apply if:

• You are excited with a high-paced, exponential growth environment
• You have 5-7 years of experience scaling brands through digital and offline platforms
(Although the company has asked for substantial experience, candidates doing well
in Kraftshala’s programs are eligible to apply for this role)

What Next?
• You can apply for this opportunity by clicking Here
• Deadline to apply - 23:59:59, Tuesday, 18th February, 2020