Contact No.

of
Sl.No Company name Person of contact Designation of POC POC

Branch Marketing
1 Haier Akhand Pratap singh Executive 9990457874

2 Bajaj Electricals Vishal Anand Area Manager 9814334374

Senior Marketing
3 Dineout Divya Kujur Officer

4 Ola Vamsi Vivek Teja A. Sr. Business Analyst

5 IDBI Bank Ltd. Mansi Soni Brand Manager

 Number of
Number of users of users of the
Number of Most selling the most selling Least selling least selling
E-mail id of POC employees product/Service product product/Service product

2000 Refrigerator Water heater

36000 Microwave Owen Induction Cooker

Restaurant
Reservations and
divyakujur2013@gmail.com 550 Solutions 40 Million

Around 35% market

share in India for
adibhatlavivekteja10@gmail.com
10000 Cab service Cab Services

mansi.soni.g@gmail.com 9600 Banking services

Marketing Strategy Promotional strategy Pricing strategy Vision

LG uses premium pricing

Strong Brand across markets
with Leader in Innovation ,
Brand Loyalty,Focus on
Customer Centricity
TV Commercials with Brand
Ambassadors, Digital
Marketing , LG experience
stores , Social Media
Marketing, Billboards , Press
Advertising
as well as competitive
pricing according to the Haier is building the
product, these strategy core competence of
also allows LG to use its "Zero Distance to
core competencies and the Customer" in
increase profitability. overseas market.

By becoming the leading

manufacturer of Electrical
Appliances and focusing on
providing customer experience,
Havells has gained hugh brand
equity which is the main factor
in marketing the product for
higher sales
Premium Pricing because
of the quality products
TV Commercials, In App and Brand equity that Enhancing quality of
Marketing , Digital Marketing , the company has after life and bringing
Social Media Marketing , Press operating for all these happiness with
releases , Email Newsletter years sustainability

Email Newsletter, In app

marketing , Sponsorship to Free reservations with Focus on customer
To reserve through the Dineout different events , Digital discount options if retention as there is
App & Use the app for payment Marketing , Loyalty Programs, payment is done through a direct competition
to get Dineout currency back Press Advertisements Dineout App with Zomato Gold

Pricing Strategy is based

on Demand and Supply ,
when the Demand for
Focus on aquiring as much Cab Promotional Events , the cabs is higher than To provide hassle-
drivers as possible to increase Sponsorship to different the supply higher free, reliable and
the overall market share in events , In app marketing , charges are taken for the technology-efficient
India as Serve as much Digital Marketing , Experience same routes thus prices car rental service to
customers as possible Store , Press Advertisements are dynamic Indians

Press Advertisements,
Sponsorship to different
events , Digital Marketing ,
By providing all the Banking Loyalty Programs, TV
solutions to customers online as Commercials , Email
well as offline newsletter
Higher price as To be the most
compared to PSU banks preferred and
because of the customer trusted bank
experience and service enhancing value for
provided by the company all stakeholders
Mission Recommendation

As global household
appliance market
advances into the
Internet age,
customer needs are
getting individualized
and information
fragmented

Should focus on
connected TV
commercials campaigns
which can help gain
instant popularity and
can provide the required
engagement of the
brand

We endeavour to
bring convenience,
price transparency
and standardization
to consumers
booking car rentals
and cab services

Touching more
people's lives with
our expanding retail
footprint while
maintaining our
excellence on Company should focus
corporate and on reducing the NPAs so
infrastructure as to improve the top
financing; and the bottom line