Name: Muhammad Hassan

Seat # EBS-19542038
PROJECT: BRAND MARKETING
Jazz
NETWORK

BRAND MARKETING
Name of Company: Jazz

Industry: Telecommunication

Telecommunication
is the transmission of information by various types of technologies
over wire, radio, optical or other electromagnetic systems. It has its
origin in the desire of humans for communication.

Jazz
is Pakistan’s largest cellular operator, serving more subscribers
in more locations than any other service provider in the country.
Since introducing GSM to Pakistan in 1994, the company has upheld
a reputation for innovation in what has become a highly competitive
market.

Market Leader: Other Players:

Jazz Zong
Telenor
SCOM
Ufone
Branding Concept
Corporate/Umbrella Branding
Cause Marketing
Measuring Brand Equity
Brand Mantra (Dunya Ko Bata Do)
Point of Difference
Personalized Marketing
Sponsorship/Event Marketing
Product customization
Brand Element (Logo)
Loyalty program
Benefits
Jazz is providing Prepaid, Postpaid, Internet Service, Internet devices, JazzWorld App, Micro banking
service
better brand recognition.
positive business reputation.
increased sales and customer loyalty.
Helps in; targeting demographically, personalized marketing, evaluate tangible and intangible factors
Unlock the door to everyone success, evoke fun, engagement and wish to strive and thrive,
Jazz attempts to create a point of difference on overall superior quality and outlining itself as a
prestigious brand.
Through messages and emails increase Brand Loyalty, Create Consistency Across Channels.
Audience insights. Direct access to ideal customer profile (ICP) data.
Lead generation. Opportunities for sales closes with warm prospects.
Highlighting a product or service offering. Brand building.
Increase the profit margin. Stand out from the competition.
Better customer insight. Increase customer loyalty.
Distinctive logo support recognizing and recalling brand
Increases profits, improves sales success and allows for sustainable growth, retain existing customers,
attract new customers, reduce turnover and drive profits.
Branding Concept Possible Benefits
Experiential Marketing builds reputation and credibility, and it can change perception. Experiences allow brands to
show off their authenticity.
Co-branding risk-sharing, generation of royalty income, more sales income, greater customer trust on the
product, wide scope due to joint advertising, technological benefits, better product image by
association with another renowned brand, and greater access to new sources of finance.
Brand Association Differentiates the brand from its competitors.
Ensures customers of the quality it offers.
Create a positive image of the brand/product.
Brand Element (Character) Helps to enhance the brand expressions. 2) Helps to design the brand guidelines and the
marketing programs. 3) Competitive advantage.
Brand Element (Jingles) jingles associate your brand with a source of information, providing a memorable way for
your customers to learn more about what you have to offer.
 International Player: VodaFone

Influential market position

• world’s primary mobile telecommunications society.
• Operates in Europe, the Middle East, Africa, Asia Pacific and the US by subsidiary undertakings, associated
undertakings and investments.
• In countries with significant operations Vodafone’s market shares are impressive
Brand Awareness
Vodafone focuses intensively on the advertising and promotes its offers through billboards, TV ads, and social
media platforms to reach a large number of people. 
Brand Associations
This company runs a charity organization called The Vodafone Foundation, which supports and also works in
collaboration with other charity groups.
Co-Branding:
OPPO and Vodafone announce partnership agreement to bring a broad range of OPPO products
to Vodafone's European markets. Partnership agreement will enable OPPO and Vodafone to accelerate 5G
adoption and expand availability of OPPO products to more Vodafone markets and customers.
Cause Marketing:
Cause Marketing helps Vodafone to humanise its brand in the eyes of stakeholders while providing much
needed support to those with autism. Vodafone believe that Cause Marketing objectives must fit closely with
their vision and overall business goals.