Name: Muhammad Hassan

Seat # EBS-19542038

Project: Brand Marketing

Submitted to: Sir Asim Baig

 Name of Company: Jazz

Industry: Telecommunication
Telecommunication
is the transmission of information by various types of
technologies over wire, radio, optical or
other electromagnetic systems. It has its origin in the desire of
humans for communication. The transmission media in
telecommunication have evolved through numerous stages of
technology, from beacons and other visual signals (such as smoke
signals, semaphore telegraphs, signal flags, and optical
heliographs), to electrical cable and electromagnetic radiation,
including light. Such transmission paths are often divided into
communication channels, which afford the advantages of
multiplexing multiple concurrent communication sessions.
Telecommunication is often used in its plural form, because it
involves many different technologies.

Jazz
is Pakistan’s largest cellular operator, serving more subscribers in
more locations than any other service provider in the country.
Since introducing GSM to Pakistan in 1994, the company has
upheld a reputation for innovation in what has become a highly
competitive market.

Market Leader: Other Players:

Jazz Zong
Telenor
SCOM
Ufone
Branding Concept Benefits

Corporate/Umbrella Jazz is providing Prepaid, Postpaid, Internet Service, Internet devices, JazzWorld App, Micro
Branding banking service

Cause Marketing better brand recognition.

positive business reputation.

increased sales and customer loyalty.

Measuring Brand Equity Helps in; targeting demographically, personalized marketing, evaluate tangible and intangible
factors

Brand Mantra (Dunya Ko Unlock the door to everyone success, evoke fun, engagement and wish to strive and thrive,
Bata Do)

Point of Difference Jazz attempts to create a point of difference on overall superior quality and outlining itself as
a prestigious brand.

Personalized Marketing Through messages and emails increase Brand Loyalty, Create Consistency Across Channels.

Sponsorship/Event Audience insights. Direct access to ideal customer profile (ICP) data.
Marketing
Lead generation. Opportunities for sales closes with warm prospects.

Highlighting a product or service offering. Brand building.

Product customization Increase the profit margin. Stand out from the competition.

Better customer insight. Increase customer loyalty.

Brand Element (Logo) Distinctive logo support recognizing and recalling brand

Loyalty program Increases profits, improves sales success and allows for sustainable growth, retain existing
customers, attract new customers, reduce turnover and drive profits.
Brand Concept Possible benefits

Experiential Marketing builds reputation and credibility, and it can change perception. Experiences allow
brands to show off their authenticity.

Co-branding risk-sharing, generation of royalty income, more sales income, greater customer trust
on the product, wide scope due to joint advertising, technological benefits, better
product image by association with another renowned brand, and greater access to new
sources of finance.

Brand Association Differentiates the brand from its competitors.

Ensures customers of the quality it offers.
Create a positive image of the brand/product.

Brand Element Helps to enhance the brand expressions. 2) Helps to design the brand guidelines and the
(Character)
marketing programs. 3) Competitive advantage.

Brand Element (Jingles) jingles associate your brand with a source of information, providing a memorable way
for your customers to learn more about what you have to offer.
International Player: VodaFone

Influential market position

• world’s primary mobile telecommunications society.
• Operates in Europe, the Middle East, Africa, Asia Pacific and
the US by subsidiary undertakings, associated undertakings
and investments.
• In countries with significant operations Vodafone’s market
shares are impressive
Brand Awareness
Vodafone focuses intensively on the advertising and promotes its
offers through billboards, TV ads, and social media platforms to reach
a large number of people.
Brand Associations
This company runs a charity organization called The Vodafone
Foundation, which supports and also works in collaboration with
other charity groups.
Co-Branding:
OPPO and Vodafone announce partnership agreement to bring a
broad range of OPPO products to Vodafone's European
markets. Partnership agreement will enable OPPO and Vodafone to
accelerate 5G adoption and expand availability of OPPO products to
more Vodafone markets and customers.
Cause Marketing:
Cause Marketing helps Vodafone to humanise its brand in the eyes of
stakeholders while providing much needed support to those with
autism. Vodafone believe that Cause Marketing objectives must fit
closely with their vision and overall business goals.