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    Sudhir Gattawar
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    This digital marketing strategy document outlines key components for fiscal years 2018-2019. It focuses on maintaining an active online presence across multiple digital touchpoints like websites, mobile apps, social media, email, and search engines. The goals are to increase brand awareness, drive customer and influencer engagement, enhance the customer experience, and generate online leads. Metrics like digital analytics, online satisfaction surveys, and search engine rankings will be used to measure performance and customer satisfaction. The strategy aims to provide an omnichannel customer experience across both digital and physical channels.

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    This digital marketing strategy document outlines key components for fiscal years 2018-2019. It focuses on maintaining an active online presence across multiple digital touchpoints like websites, mobile apps, social media, email, and search engines. The goals are to increase brand awareness, drive customer and influencer engagement, enhance the customer experience, and generate online leads. Metrics like digital analytics, online satisfaction surveys, and search engine rankings will be used to measure performance and customer satisfaction. The strategy aims to provide an omnichannel customer experience across both digital and physical channels.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    262 views5 pages

    Digital Marketing Strategy

    Uploaded by

    Sudhir Gattawar
    This digital marketing strategy document outlines key components for fiscal years 2018-2019. It focuses on maintaining an active online presence across multiple digital touchpoints like websites, mobile apps, social media, email, and search engines. The goals are to increase brand awareness, drive customer and influencer engagement, enhance the customer experience, and generate online leads. Metrics like digital analytics, online satisfaction surveys, and search engine rankings will be used to measure performance and customer satisfaction. The strategy aims to provide an omnichannel customer experience across both digital and physical channels.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    DIGITAL MARKETING

    STRATEGY
    For FY - 2018-2019

    www.hrjindia.com
    Key components of our Digital Strategy
    Active Online Digital Marketing Analytics
    Presence
    Maintain strong presence online with quality backend technology & Leverage online tools / software for digital marketing analytics, to
    processes for all brands/verticals monitor & enhance digital activity performance & productivity

    Increase Brand Awareness Customer & Influencer Engagement


    Supplement other ATL efforts with online advertising, to increase Scale up customer engagement with the brand through
    visibility and awareness of the brand online active presence on Social media as well as content
    marketing and e-learning / e-knowledge initiatives
    Enhance customer decision-making experience
    Increase customer experience with the Brand online & at stores
    through digital tools & enablers through Touch screens, space Going Ahead……
    visualizer, AR/VR apps
    Leverage digital to enhance Customer Service
    E -commerce/ online selling Leverage Digital medium to supplement and enhance our customer
    With our own dedicated online e-commerce platform service efforts

    Mobile app / Website mobility Provide an Omni channel customer experience


    Leverage mobile as a medium for providing product / brand Aim & work towards creating an Omni Channel experience for the
    information and customer service customers across channels > Across online / mobile assets, retail
    stores & at Customer service call center

    Lead Generation Measure Customer Satisfaction


    Be amongst the top 4-5 brands in Online Search platforms for Measure Customer satisfaction levels with the use of digital
    important keywords through active SEO / SEM activity - Generate tools / online NPS survey administration to customers who
    Leads for our verticals / businesses through our websites, search interact with our
    engines and B2B platforms brand through our call center and online digital properties
    Our Current Digital Touch Points

    Mobile Email
    In-Store
    Websit Apps E Social Media Marketing
    Touchscreen
    es catalogues
    s

    Search Search Whatsapp E-CRM &


    Engine Engine Video promotions Blogs Satisfaction
    Optimizatio Marketing Marketing Surveys
    n
    Customer segment

    External Customers Internal Customers


    • End Customer • Sales
    • Dealer • Rest of the staf
    • Architects & Specifiers
    Journey with Johnson – End Customer
    Mr. Rakesh Sharma (mechanical engg) building IHB house which has 2 bedrooms, 3 bathrooms, 1 living room, 1 swimming
    pool, etc. His house also has parking area, garden, small garage , roof top, etc…

    As typical

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