Fundamentals Of Digital Marketing

Traditional Marketing :-

Traditional Word of mouth

Marketing Through Newspapers

VS Ads on TV

Digital Digital Marketing :-

Marketing SEO
Email Marketing

Display Advertising
Conclusion of Porter’s Five
Force Analysis
 Low threats for new entry.

 High bargaining power of suppliers.

 Bargaining power of buyer is medium, but in

coming year there is chance for increase. Due to
lot of players are coming to industry.

 Threats of the substitutes are high, but it will

change in coming years.
 Digital Ecosystem
1. Search engine optimization (SEO)
2. Search engine marketing (SEM)
3. Display Advertising
DIGITAL 4. Mobile Marketing
5. Social Media Marketing
MARKETING 6. email Marketing
7. Video

1. Analysis
2. Content Management
3. Advanced Targeting
4. Creative
5. Research and Planning
6. Digital Strategy
Types Of Digital
Marketing
Push Digital Marketing

• In push digital marketing the

marketer sends a message without
the recipient actively seeking the
content, such as display advertising
on websites and news blogs

Pull Digital Marketing

• In Pull digital marketing includes

blogging, email marketing, social
media, info graphics and other
forms of visual messaging and
search engine optimization (SEO).
 Some Terms in Digital Marketing

Impression Cost- Per -Click (CPC):

An impression is a Cost of advertising based

measure of the number of on the number of clicks
times an ad is seen received.

Leads Cost –Per- Action (CPA)

Cost of advertising based
When one person fills his on a visitor taking some
details in the given box is specifically defined action
known as lead in response to an ad