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Google Analytics
What is Google Analytics
Google Analytics is a web analytics service that provides
statistics and basic analytical tools for search engine
optimization (SEO) and marketing purposes.
It is used to track website performance and collect visitor
insights.
It can help organizations determine top sources of user traffic,
gauge the success of their marketing activities and campaigns,
track goal completions (such as purchases, adding products to
carts), discover patterns and trends in user engagement and
obtain other visitor information such as demographics.
Uses
AUTOMATICALLY COLLECTS DATA
Google Analytics does all the work for you reducing the time required to put the
data into documents or spreadsheets that can be accessed at any time,
allowing to implement strategies for the better performance of your website.
CUSTOMIZED REPORTS
In Google Analytics you can choose from many Google report templates or you
can build your own customized report. You can pick the dimensions and metrics
you want to see and how they should be displayed.