G.L.

Bajaj Institute of Management & Research

Approved by A.I.C.T.E., Ministry of HRD, Govt. of India Plot

No. 2, Knowledge Park-III, Greater Noida
Term- II
PGDM BATCH-2022-24

Assignment – 01 Marks: 10 Submission Date : 15.01.2023

Assignment -
MARKETING PLAN OF SEAT-33pro2023
3 Screen Smartphone

Strategic Marketing
(Code: PG22)

Submitted by: Submitted To:

Name : Gaurav Yadav Dr. Surabhi Singh
Admission No. : PGDM22382
Section : C
 Marketing Plan and Sales Forecasting
FOR
SEAT-33pro2023 3Screen Smartphone

1.0 Executive Summary

Teams of researchers in India have created a potential solution with a device. World’s first foldable cell
phone SEAT-33pro2023. That changes to a tablet and a record book utilizing a set of screens and pivots.
The shape-changing cell phone permits clients to crease open up to three adaptable electrophoresis
presentations to give additional screenland, the measure of space accessible on a showcase, when
required. Displays are detachable such that users can fold the device into various shapes that can range
from an ultra notebook shape to a foldout map. The foldable gadget can be made smaller for texting, or
larger for reading maps, and can even create a makeshift laptop with a keyboard. This marketing plan
illustrates our market segments and the strategies we are employing to get customers and create a solid
revenue stream. We are not just Mobile Importer. Our unique focus of importing new technology, which
gives us in advantage over our competitors by giving customers a new outlet to enjoy SEAT-33pro2023
Paper Fold Mobile.

In the next first 5 year of the Business, We expect consulting to constitute a large portion of our revenue
stream.

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1.1 Vision
Our Vision is to provide people with a brief escape of technology over the course of their normal day.
We do this by providing them with timely interactive High technology that they can access on their daily
life close to hand in a single small device. Which are easy to handle and extra ordinary combination
features in three display. The shape changing Paper fold, pictured consists of three screens fixed together
using hinges. The individual screens can be used independently or as a single system. Therefore, the
customer will be able to full fill their daily life task within a single device and we will be able to full fill
our target in Billion Dollar Mobile Market.

1.2 Objectives
1. Generate over $30,000,000.00 in sales by the end of year 1.
2. Increase sales 10% the end of Year 2 and sequentially.

1.3 Current Marketing Situation

SEAT, founded 12 months ago by four entrepreneurs with experience in the Mobile market, is about to
enter the mature Smartphone market. Multi Screen cell phones, Mini Laptop Service for both personal
and professional use. Research shows that the Bangladesh has 262 million Smartphone users, and 85
percent of the population owns a cell phone.

1.4 Market Description

SEAT-33pro2023consists of consumers and business users who prefer to use a single device for
multitasking, communication, information storage and exchange, and entertainment on the go. Specific
segments being targeted during the first year include Teenage, Students, and Business Man users.

Table A1.1 shows how the SEAT-33pro2023addresses the needs of targeted consumer and business
segments. Buyers can choose among models based on several different operating systems, including
systems from Microsoft, Symbian, BlackBerry, and Linux variations. SEAT-33pro2023licenses an
Android-based system because it is somewhat less vulnerable to attack by hackers and viruses.

A1.1 Segment Needs and Corresponding Features/Benefits

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Targeted Customer Needs Corresponding Features/Benefits
Segment
Teenage • Stay in touch conveniently • Built-in cell phone and push-to-talk feature
(consumer and to communicate anywhere at any time
market) securely while on the go • Wireless e-mail/Web access from anywhere
• Perform many functions • Android operating system that is less
hands-free without carrying vulnerable to hackers
multiple gadgets • Voice-activated applications are convenient
• GPS functionality and camera add value
Students • Perform many functions • Compatible with numerous applications and
(consumer hands-free without carrying peripherals for convenient, cost-effective
market) multiple gadgets communication and entertainment
• Express style and • Variety of Smartphone cases
individuality
Business Man • Organize and access contacts, • Hands-free, wireless access to calendar,
(business market) schedule details, and business address book, information files for checking
and financial files appointments and data, and connecting with
• Get in touch fast contacts
• Multi Screen Facility • Push-to-talk instant calling speeds up
communications

1.5 Product Review

Our first product, the SEAT- SEAT-33pro2023, offers the following standard features with an Android
operating system:
 Multi Screen Facility which help consumer to full fill their laptop demand.
• Built-in dual cell phone/Internet phone functionality and push-to-talk instant calling.
• Digital music/video/television recording, wireless downloading, and playback.
• Wireless Web, e-mail, text messaging, and instant messaging.
• 3.5-inch 3 color screen for easy viewing.
• Organization functions, including calendar, address book, and synchronization.
• GPS for directions and maps.
• Integrated 4-megapixel digital camera.
• Ultrafast, 20-gigabyte removable memory card with upgrade potential.

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 • Interchangeable case wardrobe of different colors and patterns.
• Voice recognition functionality for hands-free operation and many more.
First-year sales revenues are projected to be $30 million, based on sales of SEAT-33pro2023units at a
wholesale price of $280 and Retail Price $300 for each. During Second year we will try to increase 10%
of first year sale.

1.6 Competitive Review

The emergence of lower-priced Smartphone, including the Apple iPhone, has increased competitive
pressure. Competition from specialized devices for text and e-mail messaging, such as BlackBerry
devices, is a major factor, as well. Key competitors include the following:
• Nokia. The market leader in Smartphone, Nokia offers a wide range of products for personal
and professional use. It purchased the maker of the Symbian operating system and made it into a separate
foundation dedicated to improving and promoting this mobile software platform. Many of Nokia’s
Smartphone offer full keyboards, similar to Research in Motion models. Nokia also offers stripped-down
models for users who do not require the full keyboard and full multimedia capabilities.
• Apple. The stylish and popular iPhone 4 has a 3.5-inch color screen and is well equipped for
music, video, and Web access; it also has communication, calendar, contact management, and file
management functions. Its global positioning system technology can pinpoint a user’s location. Also,
users can erase data with a remote command if the Smartphone is lost or stolen. However, AT&T was for
years the only U.S. network provider. Apple has only recently added new providers. The iPhone 4 is
priced at $220 for the 16GB model and $320 for the 32GB model.
• RIM. Lightweight BlackBerry wireless multifunction products are manufactured by Research in
Motion and are especially popular among corporate users. RIM’s continuous innovation and solid
customer service strengthen its competitive standing as it introduces Smartphone with enhanced features
and communication capabilities. Its newest Blackberry, the Torch 9800, is the company’s first touch-
screen Smartphone that includes a full keyboard. Priced at $199 with a two-year AT&T contract, the
Torch competes with its iPhone and Android rivals.
• Motorola. Motorola, a global giant, has been losing U.S. market share to Apple and Research in
Motion because it has slowed the pace of new product introduction. However Motorola is now showing
signs of improvement as it taps into the Android operating system market with its newest Smartphone,
the Droid MAXX. Boasting an 8-megapixel camera, 4.3-inch screen, and Google services ranging from
voice search to Gmail, the Droid MAXX is priced at $500 (after $100 mail-in rebate and a two-year
Verizon Wireless contract).

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 • Samsung. Value, style, function—Samsung is a strong competitor and offers a variety of
Smartphone for consumer and business segments. Some of its Smartphone are available for specific
telecommunications carriers, and some are “unlocked,” ready for any compatible telecommunications
network. Its newest Smartphone, the Galaxy S5 series, are available with the top four U.S. wireless
carriers. The Captivate model features a 4.5-inch AMOLED touch screen and a 8-megapixel camera for
$670 with a two-year contract. Despite this strong competition, which is an appealing alternative for
customers concerned about security? Table A1.2 shows a sample of competitive products and prices.

1.7 Target Markets

Our Ideal customer is between the age of 15-25, 25-30 and 30- 45 who enjoys the newest Mobile
technology love to play with mobile devices, Student, Teenage, and Business Man also. Our Product
will full fill all requirement of our customer, so the customer will no need to use another divide like
laptop, tab, iPhone etc.
Customers are typically single and male and own or have access to a home computer, PC or Mac. They
have a wide range of disposable income. Some are teenagers living at home; others are college students
or those who have joined the workforce in the last 5 Years.

1.8 Market Definition and Segmentation

We target Divided in Three Segments: Mobile User Teenage, Student, Business Man In who are
randomly using mobile for solving the daily task and enjoying their life.
1. Teenage (15-25): Smart Teenage all are interested in new technology and they also love mobile
always for their daily tasks Communication and entertainment which will full fill our new 3
dimension mobile device, so we take them as a target Customer.
2. Student (25-30): All students are interested because they need to perform their daily educational
task in their laptop or Desktop which will solve by this device, another side communication and
Entertainment also.
3. Business Man (30-45): Now a day’s Business Man are using High definition Mobile Set which
full fill their daily business task like scheduling, marketing planning, Mapping and also document
management of their business.

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 Billion Dollar Mobile Market
Segmentation Wise
$7.00

$6.00

$5.00
Market Analysis

$4.00

$3.00

$2.00

$1.00

$0.00
2023 2024 2025 2026 2027
15-25 age $3.30 $3.80 $4.10 $5.30 $6.10
25-30 age $2.10 $3.10 $3.20 $3.50 $5.10
30-45 age $1.30 $1.50 $1.80 $2.00 $3.20

1.9 Target market Segment Strategy

Our Strategy focuses on developing an initial set of stock containing New Paper Fold Mobile. Upon
launching the first lot of Paper Fold Mobile we will stay in regular contact with our customers via
numerous online methods. Including social media and Email Marketing. After creating these Store and
Customer Care centre point. We will be able to market fast – turnaround customer care executive to serve
the customer who will face any issue of our product.

2.0 Target Market: Mobile Users

Our Paper Fold Mobile has timely connection to current news events. We will supply new lot after every
two weeks in market. Our Target market customer will replay the feedback about our product and
services, and we will disclose to our web and social media site, that our customer poke us for our product
and services. The Mobile Market Users Enjoys interacting with our devices that give them a sense of
power and excitement in technology allowing them in some way to live vicariously through the Paper
Fold mobile Technology.

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2.1 Needs and Requirements
The Mobile User in Bangladesh is very much interested in palmtop technology. Game users get tired of
games quickly and are constantly looking for new game to play. Some are interested Music, some are
more with chatting, some are busy with business task, above all circumstance we will full fill our
customer needs and Requirement with our device. Very frequently these customers talk to each other
about which mobile they enjoy. Including strategies for using and features of the mobile they also
participate in only forums and discussion groups to gather tips and other information to help them to play
or to find new operation. As a result the word of mouth potential for timely Paper Fold mobile is
explosive.

2.2 Distribution Channels

The Nokia and Apple iphone are distributed by their authorized agent over the word. One of the obstacles
we have to overcome is the increase our Authorized Channel like retailer and wholesaler over the country
it should be quickly to full fill our target and our Executive should have to make more trained for their
better performance in market place with the customer. However, we have to create the expertise to
smoothly perform distribution through channel to reach the target.

2.3 Competitive Forces

There are many Mobile Company Mobile in Bangladesh. However, few are actual companies Most of
them are china and not guaranteed for the lifetime of the mobile device. Our Unique test of mobile with
Tablet and notebook enable paper fold mobile device is also an advantage. Because we will not have to
spend as much time and energy thinning in Marketing. Extraordinary product always marketing itself
quickly and exclusively.

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2.4 Channels and Logistics Review
SEAT-33pro2023Smartphone with Mini Laptop products will be distributed through a network of
retailers in the top 80 Bangladeshi markets. Some of the most important channel partners are as follows.
1. Superstores: will carry SEAT-33pro2023products in stores and online.
2. Computer stores: Independent computer retailers will carry SEAT-33pro2023 product.
3. Electronics special stores: Boshundhora City and Jamuna Future Park best buy will future
SEAT-33pro2023product.
4. Online retailers: We also focus with advertisement about SEAT-33pro2023products in
online like Ebay, Amazon etc. www.SEAT-33pro2023.com will carry SEAT-
33pro2023products for a promotional purpose; will give SEAT-33pro2023prominent
placement on its homepage during the introduction.
Initially, our channel strategy will focus on the Bangladeshi markets, according to demand, we plan to
expand into other countries, with appropriate logistical support. In this section, markets list the most
important channels. Overview each channel arrangement, and identify developing issues in channels and
logistics.

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Sample of Competitive Products and Pricing

Competitor Model Features Price

Nokia Lumia 930 Quad-band for worldwide phone, e-mail and internet ₹38,955.35
access, update 8.1 Model. Media player, 12-magapixel for Lumia
camera, mob clock with full keyboard, corporate and
personal e-mail integration. Weight 167 gram, 5.0-inch
display.
Apple I phone 5s HTC one 32GB (android), HTC 8x (windows phone) ₹52,759.15 for
5s
Motorola DROID Android 4.4, 5.0-inch display,10 megapixels camera, dual ₹40670
MAXX core processor,4gG support, 3500 mah battery,32 GB
internal memory,160 gram weight. Multi- touch
Samsung Galaxy S5 Quad core processor, water resistant, 5.1 inch display,16 ₹40,546.8
megapixels camera,2048 MB RAM,4G support.

2.5 Strengths, Weaknesses, Opportunities, and Threat Analysis

SEAT-33pro2023has several powerful strengths on which to build, but our major weakness is a lack of
Brand awareness and image. The major opportunity is the demand for multimedia Smart-phones that
deliver a number of valued benefits, eliminating the need for customer to carry more than device. We
also face the threat of ever-high competition from consumer electronics manufacturers, now given below
about summarizes SEAT-33pro2023products main strengths, weaknesses, opportunities, and threats.

Strengths:
SEAT-33pro2023products can build on some important strength:
01. Innovative product: The SEAT-33pro2023will offer a combination of features that world
other-wise require customers to carry multiply devices: speedy, hand free, three in mode cell, Wi-Fi
telecommunication capabilities. GPS functionality; and digital video/music/playback/viewing a map,
have three screens, folding two screens into a note book shape opens, it use individual screens can be
used independently or as a single system.
02. Pricing: Our product will give much facility and we will use many system that
SEAT-33pro2023smartphone with mini laptop facilities, but that products price is lower than that
products facility.

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 03. Security: Our SEAT-33pro2023Smartphone with mini laptop Facilities uses a Android based
operating so no doubt security is 1000%.
Weaknesses:
Weaknesses are internal elements that may interfere with a company’s ability to achieve its
objectives. By waiting to enter the SEAT-33pro2023phone with mini laptop Facilities in market until
some consolidation off its competitors has occurred, SEAT-33pro2023has learned from the successes
and mistake of others. Nonetheless, we have three main weaknesses:
01. Lack of brand awareness: SEAT-33pro2023has no established brand or image, whereas
Apple and other have strong brand recognition. We will address this issue with aggressive promotion.
02. Physical Specification: The SEAT-33pro2023is slightly heavier and wider than most
competing models because it incorporates multiple screen, features, offers sizable storage capacity, and it
compatible with numerous peripheral devices. To counteract this weakness, we will emphasize our
product benefits and value-added pricing,
03. Lack of advertisement: We have no advertisement about that product. We have no banner,
poster, and media also right now. But we will try to overcome.
Opportunities:
SEAT-33pro2023can take advantage:
01. Increasing demand for multimedia SEAT-33pro2023phones with multiple functions &
screen. Growth will accelerate as three mode capabilities become mainstream, giving customers the
flexibility to make phone calls over cell or internet connection supporting with mini laptop.
02. Cost-Efficient technology better technology is now available at a lower cost than ever before.
Thus, sonic can incorporate advanced features at a value-added price that allows for reasonable profits.
Threats:
We face four main threats with the introduction of the SEAT- SEAT-33pro2023:
1. Increased competition: More competition are entering the Bangladeshi market with
SEAT-33pro2023phone models that offer some but not all the features and benefits provided by SEAT-
33pro2023product .Therefore SEAT-33pro2023marketing communication must stress our clear
differentiation and value-added pricing.
2. Downward pressure on pricing: Increased competition and market-share strategies are
pushing SEAT-33pro2023phone pricing down. Still, our objective of seeking a 10% profit on second-
year sales of the original model is realistic even given the lower margins in this market.
3. Compressed product life cycle: SEAT-33pro2023phones have reached the maturity stage of
their life cycle more quickly than earlier technology products. We have contingency plans to keep sales
growing by adding new features, targeting additional segments, and adjusting prices as needed.
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 4. No shop: The SEAT-33pro2023products have no shop to increase advertisements. So we can
go to back place. But we should awareness about that, and increase shop in our country immediately.

Strengths Weakness
 Innovative combination of function in  Lack of brand awareness and image.
one portable, voice-activated  Heavier and thicker than most competing
 device Secure due to a Android-based models.
operating system.  No advertisement
Opportunities Threats
 Increase demand for multimedia,  Intense competition.
multifunction SEAT-  Downward pricing pressure.
33pro2023phones.  Compressed product life cycle.
 Cost-efficient technology.  No shop

2.6 Communication
We will leverage social media and word of mouth for the vast majority of our marketing using platforms
such as Twitter, Facebook, Orkut and MySpace. These platforms are widely used by the customers in our
demographic market. We will make announcements via regular tweets and updates to our fan page on
Facebook. The Newsworthy components of our mobile Devices also make it enticing for traditional
media to publicize a Mobile that is related to a current Mobile technology. We will also use our email-
marketing list, which is comprised of people who have expressed interest in knowing when we release
new games. We have segmented our email list so that we can send appropriate emails to media and
different ones to actual buyers our customers.

2.7 Key to success

Each of our postings to social media sites will include a tractable link so that we can know how many
people click on each post. Using online tools like link redirectors. (I.E. Bit.ly, tr.im and others), we can
also see how many of readers and followers repost or forward such links/. We will also include tractable
links with in our email marketing messages. Those who click to find more information about a game will
be directed to landing pages. Which are web pages that contain more information about a specific Paper

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Fold Mobile Devices including details and links to online purchase? These landing pages will be
optimized for search engines (We have SEO, Search engine optimization, expertise) So that when
Internet users search on various keywords our pages will rank highly in their search results.
Using online analytics tools, we will be able to see how many people click on various links in our media
campaigns to go to the landing pages and how many clicks to our product. However, online clicks cannot
track users who use their mobile phone by apps directly, which may comprise the bulk of our product.
For those, tracking of our mobile is provided by the platform such as web site.

2.8 Marketing Plan Strategy

Customer likes to share notes with others Customers. On our web site, we will create a forum where
people can post and respond to comments freely as well as offer suggestions for new Update of
SEAT- SEAT-33pro2023. Forums will require registration and users who post more frequently will be
rewarded with a special tag, a gold star, next to their avatar to Show other users that they Is a "super
contributor" to the forums. For our demographic, this is a badge of honor that they try to attain proudly.

2.9 Emphasize Creativity, Service and Speed to Market

Since our product will be tied to current news events, we will emphasize our focus on creativity along
with spectacular service and speed of improving for our consulting clients. It is important for us to get to
market quickly in order to capitalize on the news event that is associated with the SEAT-
33pro2023mobile. The longer the delay between SEAT-33pro2023mobile conception and SEAT-
33pro2023mobile Import, the less the penetration of that product.

3.0 Emphasize Fun

Our goal is to establish a reputation for SEAT-33pro2023Mobile that poke fun at what many would
consider humorous or ridiculous actions by well-known people. Each customer will get a leaflet with the
link to our web site where users can find out about more Products, subscribe to our email list, and follow
us on Twitter and Facebook.
Additionally, to help promote our business via word of mouth, each online product has the option to
notify a friend. Therefore, a customer can send a text message to a friend instantly to share their
excitement or recommendation about our SEAT-33pro2023Mobile.

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3.1 Expense Budget Summary
Marketing expenses are mostly for staff required to do the marketing activities listed. The vast majority
of the software tools needed to implement the activities, such as analytics and landing page creation, are
available free. The exceptions to this are for specific tools like email marketing and forums.

3.2 Expense Budget by Month – Year 1

We do not expect an increase in marketing staff requirements during year 1 because one person can
actually do many of these activities. Once they have put marketing plan processes into place, the
marketing activities upkeep becomes easier and can be handled by junior staff. Below is a breakdown of
marketing expenses by month for year 1.

3.3 Expense Budget by Year

We anticipate second and third year marketing expenses to increase, again mostly for covering the cost of
additional staff to help facilitate the additional requirements for marketing activities. We expect sales and
marketing expenses to be around 15% of Total sales.

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 Annual Expense Budget
$40,000.00

$35,000.00
Annual Marketing Expense Budget

$30,000.00

$25,000.00

$20,000.00

$15,000.00

$10,000.00

$5,000.00

$0.00
Year 1
Year 2
Year 3
Year 4
Year 5

Year 1 Year 2 Year 3 Year 4 Year 5

Social Media $29,100.00 $27,645.00 $24,880.50 $21,894.84 $18,610.61
Landing & Analytics $23,800.00 $22,610.00 $20,349.00 $17,907.12 $15,221.05
Street Add $37,000.00 $35,150.00 $31,635.00 $27,838.80 $23,662.98
Others $11,400.00 $10,830.00 $9,747.00 $8,577.36 $7,290.76

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3.4 Sales Forecast
Sales will come from two sources:
1. Retailer – Retail sale in Bangladesh will be our first priority. So that we can reach to the end
customer. Our Expert Marketing Manager will observe Retail Sale center over the Bangladesh for
insuring maximum sales to full fill our sales target for the year.
2. Wholesaler – Our main distributor will be wholesaler we will import the
SEAT-33pro2023mobile device and direct supply to the wholesale market. We will create partnership
with the wholesaler. So that they will be more interested to sale our product. Because they will get the
commission sales of our each product.

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Our unit sale for the year will be approximate above target. We will try to our best to full fill our target

Approximate unit price for 5 years at Retail Market and Wholesale Market

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Total Sales in two markets from the starting year to next 4 years.

Direct unit costs which we will affect in our business.

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Direct cost sale will represent our business profit and growth. If we can reduce direct cost of sale it will
become our business profit.

3.5 Sales Forecast by Month – Year 1

Earlier we shown yearly basis revenue sales and direct cost sale. Which will clear our business motive
and future of our growing business. Now we will show by month which may also helpful of our businss
manager and sales executive to promote our business monthly basis.

Legend
RS Retail Sale TWSF Total Whole Sale Forecast
UPRS Unit Price of Retail Sale TPSP Total Phablet Smart Phone
TRS Total Retail Sale GTSF Grand Total Sale Forecast
WSF Whole Sale Forecast DUC Direct Unit Cost
UPWSF Unit Price of Whole Sale DCS Direct Cost Sale

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3.6 Progress Measurement and Monitoring
In order to make sure that we are on track, we have created a variety of key metrics that we will measure
on a regular basis. These may require adjustments and fine tuning as we progress. They are our best
estimates based on currently available market research.

3.7 Key Marketing Metrics

We estimate that 1 of every 10 people who visit the landing page or see a tweet or Facebook post will
show the new product on screen. Other metrics include the average sale price estimated based on online
purchase of our product as well as sales of advertising sponsorships.

Table: Key Marketing

Metrics

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 Below is a breakdown of key marketing metrics measured by month for year 1:

Key Marketing Metrics Details by Month

Million Dollar Marketing Metrics

900
800
700
600
500
400
300
200
100
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct
Sales Revenue 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5
Leads 0.833333 0.833333 0.833333 0.833333 0.833333 0.833333 0.833333 0.833333 0.833333 0.833333
Leads Converted 3% 3% 3% 3% 3% 3% 3% 3% 3% 3%
Avg. Transaction 250 250 250 250 250 250 250 250 250 250
Avg. $/cus 166.67 166.67 166.67 166.67 166.67 166.67 166.67 166.67 166.67 166.67
Referrals 525 525 525 525 525 525 525 525 525 525
PR Mentions 416.67 416.67 416.67 416.67 416.67 416.67 416.67 416.67 416.67 416.67
Testimonials 833.33 833.33 833.33 833.33 833.33 833.33 833.33 833.33 833.33 833.33
others 83.33 83.33 83.33 83.33 83.33 83.33 83.33 83.33 83.33 83.33

3.8 Profit forecasting

Starting our business we are counting the business day for the year. Because we will gain big profit as
we expected / as per profit forecasting for our New SEAT-33pro2023Smartphone cam Mini Laptop.
Let’s have a look of our Profit forecast at a glance.

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 Profit Forecasting for 5 Years
$70,000,000.00
Million Dollar Revenue Forecasting

$60,000,000.00

$50,000,000.00

$40,000,000.00

$30,000,000.00

$20,000,000.00

$10,000,000.00

$-
Year 1 Year 2 Year 3 Year 4 Year 5
Total Sales/Revenue $30,000,000.00 $37,000,000.00 $48,000,000.00 $57,000,000.00 $63,000,000.00
Total Cost $23,047,619.04 $27,796,428.57 $35,100,000.00 $43,153,256.70 $19,628,571.43
Total Expense $101,300.00 $96,235.00 $86,611.50 $76,218.12 $64,785.40
Total Profit $6,851,080.96 $9,107,336.43 $12,813,388.50 $13,770,525.18 $43,306,643.17

3.9 Marketing Organization

Our company is a small company with much focused aspirations. Our marketing manager is comprised of
two unique individuals who have a solid background in mobile communications and marketing. Together
with a team of local and international Mobile development staff, we are able to bring to market a wide
array of unique mobile device that provide an experience that other Mobile companies do not. Bill Philips,
President, oversees the general management, including Mobile development, of MNG. Prior to forming
the company, he was Vice President of Products at a major wireless telecommunications provider for 5
years. He is also a member of the Mobile Marketing Association. Donna Paster, VP Marketing, is
responsible for all areas of marketing. She co-founded MNG with Bill Philips. Donna's prior experience
includes developing the key marketing plan that launched several mobile. Donna will be assisted by 2
marketing interns hired from local universities as co-op students throughout the year. These students will
handle the more routine aspects of the marketing efforts while Donna focuses on the key strategic
relationships.

Gaurav.yadav2022@glbimr.org
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4.0 Paper fold possibility
In Paper Fold, each display tile can act independently or as part of a single system. It automatically
recognizes its shape and changes its graphics to provide different functionality upon shape changes. For
example, folding two screens into a notebook shape opens up a keyboard on the bottom screen. By
flattening Paper Fold’s three displays, the user changes view to a Google map that spans all screens.
Shaping Paper Fold into a convex globe shows the map in Google Earth view. While putting Paper Fold
into the shape of a 3D building when viewing a map will pick up a Google Sketch Up model of the
building and turn the device into an architectural model that can be 3D printed.

Some pictures are giving below for your understanding of our products.

Gaurav.yadav2022@glbimr.org
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4.1 Action Program:
Action Programs should be coordinated with the resources and activities of other departments, including
production, financing, and purchasing. The SEAT-33pro2023will be introduced in January. The flowing
summaries of the action programs we will use during the twelve months of next year to achieve our stated
objectives.
1. January: We will launch a $15000 trade sales promotion campaign and exhibit at the major
industry trade shows to educate dealers and generate channel support for the product launch in February.
2. February: We will start an integrated print/radio/internet advertising campaign targeting
professionals and consumers. The campaign will show how many functions the SEAT-33pro2023phone
can perform and emphasize the convenience of a single, powerful handheld device. This multimedia
campaign will be supported by point-of-sale sign-age as well as online-only ads and video tours.
3. March: As the multimedia advertising campaign continues, we will add consumer sales
promotions, such as a contest in which consumers post videos to our Web site showing how they use the
SEAT-33pro2023in creative and unusual ways. We will also distribute new point-of-purchase displays to
support our retailers.
4. April: We will hold a trade sales contest offering prizes for the sales person and retail
organization that sells the most SEAT-33pro2023Smartphone during the four –week period.

And rest of the month sequentially…

Thank You
Presented and Submitted by:
Gaurav Yadav
PGDM22382
PGDM Student 2022-24
GL Bajaj Institute of Management & Research

Gaurav.yadav2022@glbimr.org
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