Business Case

PT. Jaya Digital Indonesia

Vinia Permata Kusuma

 Background
PT Jaya Digital Indonesia is a company that creates applications and games for smartphones. In each application there is an option to purchase a
premium account at a certain price. Of course, by purchasing a premium account, users will get the best services. PT Jaya Digital Indonesia has been
established since 2018 and the number of premium account users is also increasing.. Currently there are 5 applications owned by PT Jaya Digital
Indonesia. The five applications are as follows.

Temu Dagang Videyo

Temu Dagang is the first application launched by PT Jaya Digital Videyo was launched in 2019. This application is a media player
Indonesia. This application can be used by merchants as a place for smartphones. Videyo always updates the types of video
to buy production goods as well as a place to market their formats that can be used so that it reduces the possibility of
products. video format incompatibility.

Arena Fire Foto co

Arena Fire is a game created by PT Jaya Digital Indonesia which
was launched in 2018. Arena Fire is an FPS style battle royale
game, where a huge number of players are brought together in
one arena. The objective of this game is to be the last player
standing.
Foto co is a photo editor released by PT Jaya Digital Indonesia
in 2020. In the Foto.co users can edit photos that are already on
the device, or even create posters, invitations, and others. With
a variety of unique filters and templates.

Talk-O
Talk-O is the latest application from PT Jaya Digital Indonesia
which is still in the development stage. Talk-O is a dating
application, where users can choose other users to be partners.
Talk-O is expected to be the first Dating App released by
Indonesia.
Graph Profit Data

Overall Profit Graph Arena Fire Temu Dagang Foto.co Videyo Total

2018 Rp793.410.660 Rp5.147.583.000 Rp0 Rp0 Rp5.940.993.660

2019 Rp3.441.625.380 Rp8.828.338.042 Rp205.903.840 Rp332.392.500 Rp12.808.259.762

2020 Rp3.709.244.500 Rp6.923.000.100 Rp465.522.400 Rp525.547.680 Rp11.623.314.680

2021 Rp2.995.775.100 Rp3.809.347.896 Rp470.690.560 Rp421.184.400 Rp7.696.997.956

 Arena Fire Temu Dagang Foto.co Videyo
Profit Table 2018 Rp793.410.660 Rp5.147.583.000 Rp0 Rp0

2019 Rp3.441.625.380 Rp8.828.338.042 Rp205.903.840 Rp332.392.500

2020 Rp3.709.244.500 Rp6.923.000.100 Rp465.522.400 Rp525.547.680

2021 Rp2.995.775.100 Rp3.809.347.896 Rp470.690.560 Rp421.184.400

Arena Fire Temu Dagang Foto.co Videyo

2018 30,41% 21,94%

2019 33,05% 20,09% 8,41% 33,47%

2020 34,42% 16,82% 8,41% 35,47%

2021 35,50% 13,72% 8,41% 29,69%

 3 of them are suitable to be the ambassador of
their products and also for the new Applications
Celebrity that will be launched

Nanang
Susan Nikarahua Nita Karmila
Herdiansyah

- Nanang was the

1st Celebrity that - Temu Dagang has
appear in Videyo growth in 2020,
Ads, so mostly when Nita Karmila
people will aware - Foto.co sales has become the
of Videyo because been declined in 2021 Celebrity on the
of Nanang - We can try to recover advertisement
- There’s 3 years the performance by - Why don’t we try
gap for the ads, it’s comeback with the to make people
possible to create previous Ambassador used to see Nita
remarketing ads to Karmila as the
attract the existing icon for Temu
users and loyal Dagang,
customer
 Solution
Competitor
Problems : Decline in sales for Competitor with Competitor
Marketing
Application similar games KOL
Ads

Digital Marketing
Solution :
Strategy

New Program for Retention &

Brand Positioning Product Innovation
Specified Customer Loyalty Program

Application Products Acquire new Customers Ensure the customer

Brand Awareness from the Right Segment satisfation
New Campaign
Maintain the existing
Top of Mind as Application Products
customer not to move
Games Product Segment Adjustment
the other apps
New Product
Incubation
 Strategy / Action Plan
New Program for Retention &
Brand Positioning Product Innovation
Specified Customer Loyalty Program
- Research the
current market - Gather the current - Gather survey
situation transaction data for data about the
- Do Competitor the deposit product service satisfation
- Define the potential
Analysis - Define the - Define the root
segment for the
- Define the value customer segment cause that causes
customer
proposition that for all of deposit customer to have
- Gather internal data
wanna to deliver products complaints with
- Calculate the
to the customer - Create the products
transaction for a
- Do internal & Diversification to - Define the pattern
specified segment
external analysis ensure the of the transaction
customer
with Value Chain, competitiveness and the Customer
- Plan the
SWOT, PESTLE, with the other Life Cycle
Promo/Program for a
4C, and 4P products - ensure the
specified segment to
- Plan the Road - Understanding communication
acquire new
Map strategy for customer needs with the customer
customers
the marketing and develop it into - Plan the
campaign to raise a new product Retention &
up brand innovation Loyalty Program
awareness
Marketing Strategy

Awareness Appeal Ask Act Advocate

- Create - Create
- Create - Train the activation retention
Campaign at - Create product promo and loyalty
Social Media, Financial knowledge - Create program
SEO related to the CS campaign - Create
- Paid Ads, SEM webinar - Create FAQ that related share your
- KOL /event on the to special experience
Management - Create digital website that occasion challenge
- Create ads at Activation in related to - Deliver the - Survey
ATL & BTL any areas the products best Satisfation
- Partnership and public - Create Auto services - Referral
with Financial places Bot for experience Code and
Influencer response to the Affiliate
customer Program
THANK YOU