MOZZY

The new-age smartphone

Group: 6
Abhishek MU (19DM014)
Alankrita Shrivastava (19DM026)
Apoorva Kaushik (19DM046)
Deepa Raghuwanshi (19DM065)
Malay Pant (19DM100)
Neha Sharma (19DM122)
 ABOUT THE
COMPANY
Name- Mozzy
•Mission- designing a Smartphone that balances
high-end quality with a very affordable price as
compared to other phones of same class. 
•Simplicity and user friendly features. 
•We intend to capture wide Indian market with
our product. We are making our product
available for urban cities across the country
along with experience and service stores. 
•Offline as well as online channels to reach the
wider audience.
 CURRENT MARKET SCENARIO
•  India is the second-largest mobile market, ahead of the US- 400 million Smartphone users.
• 33% of phones sold are in Rs. 11,000 to Rs. 18,000 price range, and is the fastest-growing
segment.
• India is the second-largest Smartphone market after China, in 2019- 158 million
Smartphones shipped to India.
• Chinese Smartphone brands – Xiaomi, Oppo, Vivo, Realme, Oneplus accounts for over 72%
of the mobiles sold in the country, while rest is taken by Samsung, Asus, Apple, and Google.
• Growing rapidly- huge online discounts and aggressive launches.
•  Xiaomi, with 27% market share, is number 1 mobile brand in India. Followed by Vivo that
has a 21% share, and Samsung has slipped to third with a 19% share. This is one of the
biggest upsets as Samsung has been number 2 in the market for more than 2 years (since
Q4-2017). Oppo and Realme (Sub-brand of Oppo) have 12% and 8% share.
• Other brands including Apple, Lenovo, Motorola, LG, Google, Asus individually have less
than 3% market share in India.
While purchasing a smartphone how do you
rank these features?

2%
9%
RAM

30% Storage
12%
Camera

Design
21%
Battery
26%
Processer

SEGMENTATION
1. GEOGRAPHIC
Tier 1, Tier 2, Tier 3 cities
2. DEMOGRAPHIC
Age- 15 to 40, 40+
Gender- Male & Female
Income- High Income, Upper Middle
Class Income, Middle Class Income
3. PYSCHOGRAPHIC
Customer Lifestyle
STP
TARGETING POSITIONING
High-End phones in Tier 1 & Creating a unique brand
Tier 2 and subsequently in image as a high end value
Tier 3 cities driven brand, affordable to
all and best features at
lowest rates.
15 to 40 years of age, Males
& Females, Students,
Employees and Professionals
Struggler, Aspirer, Explorer
 4 P’s
PRODUCT PRICE PLACE PROMOTION

ANDROID SMART ₹ 25000- 35000 Major electronic Promotion through

PHONES retailers like reliance social media
digital, croma etc. platforms.
Institutional sales Television and
like airports, newspaper ads.
shopping malls.
Online sites like
flipkart, amazon.
 ABOUT THE PRODUCT

With the following specifications, it'll be hard to find better phone for android geeks: 
1. Snapdragon 865 and super fast 55W charging.. It works on the operating system of Android v10(Q).
2. Display- With Gorilla glass 5 protection, it comes with 6.44 inches of bezel-less and punch hole display. 
3. Performance- Qualcomm Snapdragon 865 Octa core Processor, 8 GB RAM, 128 GB internal storage,
Non-Expandable Memory
4. Camera- 48 + 13 + 13 + 2 MP Quad Rear Cameras, 16 MP Front Camera
5. Battery- 4440 mAh battery with Super Flash Charging, charges upto 50% in 15 minutes
6. Connectivity- Dual SIM: Nano + Nano with VoLTE support, Both supporting 3G/4G
7. 7. Special Features- On-screen Fingerprint Sensor which unlocks in 0.29 seconds, Face Unlock, 3.5 mm
headphone jack present
8. Security & Sensors- Fingerprint Sensor ; Light sensor, Proximity sensor, Accelerometer, Compass,
Gyroscope
 Competitors Analysis
Company Lowest Range- Highest Range Series under the Compnay

OPPO 4999 – 1.29 lakh F Series, A Series, Find Series, N

Series, R series, K series, Reno Series

XIAOMI 4211-5.94 lakhs Redmi, Redmi K, Redmi Note

VIVO 4999-81708 Y series, V series, U series, Z series, S

series, X series, NEX, Z
Competitors: Digital Media
Marketing
Company Digital Media

Television- Big Boss, ICC T20 World

Cup- “Cheer for India”,

Hosted on Website- Selfie Competition

through Facebook and Twitter with
OPPO #WT20SelfieExpert

YouTube- Average 5 Videos per month

Competitors: Digital Media
Marketing
Company Digital Marketing

YouTube- every week 3-4 videos

Facebook-
- new product launch
- Videos, which are appealing to customers
XIAOMI

Instagram-
- new product launch
- Videos, which are appealing to customers
Competitors: Digital Media
Marketing
Company Digital Marketing

V17 Pro Campaign/ Dooh Campaign-

• Reach- millennials and corporates
• Optimised ad impressions- 7.5 million
during peak hours
• Live photo sharing with #clearasreal on
TagTalk (content driven hyper-local Social
TV).
Vivo

YouTube- 10-12 videos per month

 Marketing &
Communication Plan

• Newspaper & TV
Advertisements
• YouTube Ad Campaign
• Facebook Ad Campaign
• Google Ad Campaign
 Newspaper & Television Advertisement
• Newspaper advertising can target specific demographics that are
traditionally more difficult to reach through other mediums.
• Newspaper advertising is more flexible- Exact size, design and location of
the ad.
• Newspaper ads provide overall ROI by three times.
• Newspapers are trusted.
• TV reaches a much larger audience
• It reaches viewers when they’re the most attentive.
• It allows you to convey your message with sight, sound, and motion.
• Allows us to be more creative.
Volume 31, Issue 315
Hindustan Daily Monday, March 9,2020

NEW MOZZY IS HERE!!

The Game-changer in the smartphone industry
has been launched. Embrace the speed never Launch Date: 12th March
seen before. 2020
Mozzy comes fully packed with features like
• Qualcomm SM8150 Snapdragon 855
• Android Version 10 Starting Price: Rs.40,000
• 16 MP main camera & 10 MP selfie camera
• 12 GB RAM
Available on Amazon
*EMI starting from Rs.5000 per
• 128 GB of internal storage
month
 YouTube Marketing
Optimizing Videos for SEO-
• Title
• Description
• Category
Creating Videos for YouTube
• Product Launch Event
• Explainer & Tutorial Videos
• Customer Testimonials

Campaign Name: Video Non-Skippable

Type: Video Campaign
Goal: Brand Awareness & Reach
Duration: 30 Days
 acebook Ads

STEP 1 STEP 2 STEP 3 STEP4

Create a
Create a
Facebook Facebook Create a Ad Set the Audiences Create the Layout
Page for the Campaign by account to according to the for the ad.
Product setting your control and Targets.
objective. manage the ad.
We have set the
objective as Your Logo or Name Here
Brand Awareness.
• Total Budget Spent Annually for Facebook
advertising is 6 lakhs INR.

Your Logo or Name Here 19

 oogle AdWords
Advertising Creating
Objective 04 Layout of Ad
 Creating the poster for the
 Create Brand Awareness and
advertisement.
Increase traffic of the website
01 03

Products & Customer

Services Targeting
02
 Mobile phones  Metro Cities in INDIA
20
• Total Budget Spent
Annually for Google
advertising is 3.60 lakhs
INR.

21
 Search Engine Optimization

1.Publish relevant content

2. Update Your Content Regularly
3. Have a link-worthy site
4.Improve your page loading speed
5. Site is readable
6.Optimize your site for mobile devices
7.Encourage sharing on social media
8.Great meta description
 BUDGET FOR MARKETING
No PLATFORMS CUSTOMERS REACH ANNUAL BUDGET

1 FACEBOOK AD 64,000,000 6 Lakhs

2 GOOGLE AD WORDS 5,083,357 3.60 Lakhs

3 YOUTUBE AD MANAGER 256,000 2.40 Lakhs

4 Newspaper and Magazine 100,000 16 Lakhs

5 TV Campaign 10,000,000 40 Lakhs

Total 68 Lakhs

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THANK YOU