boAt

Plug In to Nirvana…
Presented by:
Suman
Husaina
Natasha
Preeti
Trisha
Sakshi
Introduction
In 2016, Aman Gupta and Sameer Mehta
established Boat Company under the name
Imagine Marketing Private Limited. Since its
inception, Boat has become a byword for high
quality, stylish and reasonably priced audio
accessories and consumer technology.

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“Har industry mein ek gunda hota hai
aur is industry ke gunday hum hain.”
-CA Aman
Gupta
boAt’s Success Story… #boAtheads
• India’s no. 1 earwear audio brand, wearable watches, tws

• 5th largest wearables brand globally since December 2020

• Focused on 3 important market strategies

• Consumer’s Needs
• Consumer’s Desires
• Consumer’s Behaviour Pattern

• boAt’s “Make in India” Drive

• Posing as a lifestyle brand

• Digital Marketing
 FOUNDERS OF boAt COMPANY

CA Aman Gupta Sameer Mehta

Co-founder and
Co-founder and
Chief Marketing Officer
Managing Director,CEO

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 Vivek Gambhir
Chairman Employees of Company

Key Ankur Sharma

Chief Financial Officer

Managerial
Personnel Prashant Kamal
Head of Supply Chain

Shashwat Singh
Chief Information Officer
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 Brand Ambassador
Actors and
Singers
Cricketers
 Selling Partner
Click to edit master text style

Presentation Title
 PRODUCTS

Wireless Tethered Wireless Wired Wireless

Earbuds wireless Headphones Earphones Speakers
earbuds
 PRODUCTS

Indoor Theatre Mobile

Smartwatch
Soundbars Accessories

Synergize scalable Coordinate Deploy strategic

e-commerce e-business networks with
applications compelling
e-business needs

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 Strength Weakness
• Dependence on third party
• Strong brand name marketplaces
• Wide product range • Imports

S W
• Affordable pricing

Threat T O Opportunity
• Heavy competition • Integration with smart home
• Changing technology technology
• Growing demand for wireless
products
FINANCIALS
2 key aspects of financial performance of the last 5 years are:
1.Revenue and growth. Revenue is the amount of money your business generates from selling its products or services, while growth is
the rate at which your revenue increases over time.
2. Profitability and margins. Profitability and margins are the measures of how much money your business keeps after paying its
expenses. Profitability is the difference between your revenue and your total costs, while margins are the ratios of your profit to your
revenue.

FY 2019-20 FY 2022-23
Total revenue:17.72Cr Total Revenue :195.9Cr
Profit After Tax:62.58Cr
Profit After Tax:4.28Cr

FY 2018-19:
Total Revenue: 6.18Cr
Profit After Tax: 1.27 Cr FY 2020-21 FY 2021-22
Total Revenue: 26.39Cr Total Revenue: 49.9Cr
Profit After Tax: 9.07Cr Profit After Tax: 26.15Cr

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GRAPHS
GRAPHS
CONCLUSION
boAt has successfully captured whole
world of electronic gadgets within 6 years in
spellbound way. It has established itself as the
5th largest wearable brand in the world and
the number 1 brand in India. They have
smartly used the digital platform for the
promotion of their products. Their popularity
has forced other big companies to lower their
product prices to compete in the affordable
audio device category.

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Thank you