Team : Trinity

উজ্জ্বলতার সাথে এখন রোদ থেকে

সুরক্ষা

1
Situation Analysis

1 Bangladesh Skin care product 2 Tibet has pre-established royal

market value has grown to BDT customer in rural area
1.23 billion

Tibet Snow is now regarded as

3 the TIBET Family-Brand Launching product line extension-
4 Add sunscreen ingredients in
Portfolio's Cash Cow
Tibet Snow
 The Brand has not
been acknowledged
by new generations

Brand alternatives like Tibet Snow is not familiar

Core in Urban Region
Glow & lovely, Ponds,
Clean & clear Issues

The Management
stopped
promoting the
brand

3
 ALTERNATIVE EVALUATION

1 2 3
Brand Image
Manufacture Promotion
Including product
Extension

Idea : Promoting Tibet Idea : Manufacture Cash Idea : Creating brand

Family-Brand to whole Cow product to maintain value to cash cow
Bangladesh loyal customer. product . Add
Sunscreen ingredient
to Tibet Snow

Budget : 1 crore Budget : 1.5 Crore Budget : 3.5 Crore

4
BIG idea
“”তিব্বত এখন থেকে
দেবে রোদ থেকেও
সুরক্ষা””

5
Target Group

Specific :
Working people, Age :
Geography : 20-50 years
Female working person
Urban, Semi Urban

Person :
Female & Male
Tech Presence :
Low to High

Psychology :
Seeks multiple benefits
Monthly Income : Wants value for money
>BDT 20,000

6
Marketing Phase

Tv Channel : Channel I, Somoy TV, Radio Channel : ABC Radio,

ATN news, ATN Bangla. Radio Bhoomi, Radio Foorti

Partnership with e-
Digital Banner : Dhaka, commerce site for
Chittagong, Sylhet, Mymensingh promotion. Chaldal, Daraz

Newspaper & Magazine : Daily Partenship with general

Star, Prothom Alo, Ittefaq, Onno store, super shop. Prince
Alo Bazar

Partnership with hospital, Skin Care Family pack in

Doctor Recommendation coalition with other
products.
Celebrity Influence to promote Sponsored Ad On
product google. 7
 Social Media Campaign
Digital Brand Awareness

 Facebook Page Boost

 YOUTUBE ad run Why social media marketing is
 necessary for Tibet
Instragram page boost
 Instragram Influencers
Common case scenario suggests that
promotion with increasing per capita income, low
 Targeted Customer income people got accustomed with
 Digital Marketing social media and smart phones.
So new promotional campaign should
focus on affiliate marketing, digital
marketing and SEO.

8
Customer
behavior about
skin tone and
common Feasibility
conception about
skin tone change study
User of Tibet snow is deeply
from sun burn concerned about “রোদ এ
কালো হয়ে যাওয়া”
compelled us to
think this plan as Customers started
using
feasible. smartphone, so
running add
campaign in social
media is primal
need
Timeline & Monitoring for 1st year :
Details Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12

Digital
Marketing

TVC

RDC

Newspaper

Hospital

Celebrity
Influence

Ecommerce

Super Shop

Google Ad
10
Financials Budget
Budget Allocation
1 Crore
Digital Marketing 30%

TVC 10%
RDC 5%

Newspaper 10%
Hospital 15%

Celebrity Influence 30%

E-commerce 5%
Super Shop 3%

Google Ad 2%
Digital Banner 10%

11
 KPI & Evaluation Method
Chart Title
14

12

10

0
SALES Growth Customer Total Reach Total Profit
Feedback

Series 1 Series 2 Series 3

12