Company

Analysis DRIVING
ACTION
Competitive
Landscape

Primary
Research

The A Happiness Basket ‘O’ for Options We Are Family!

Big Idea Concept – Concept – Concept –
Bundle complimentary products Visual Merchandising by Same design cloths for the
into a basket for Green Bell making store front attractive entire family to cross sale
Expansion
Rationale – Rationale – Rationale –
Plan
A solution sells better than a 7 out of 10 customers visit Family like feeling where
standalone product or a service. stores first time because of people can find same design
Financials It can be used for gifting purpose attractive store front. outfits for entire family. It can
to new born babies It can increase visibility of the increase ticket size by offering
outlet wide range

Timeline Discount Coupons:

 Company
Company
Analysis
Analysis Financials
  2018 2019 2020 2021
Competitive
Competitive (April to Dec)
Landscape
Landscape Current footfall (retention 90%) 90,000 81,000 72,900 65,610
New Footfall -- 158,400 196,680 236,016
Primary
Primary Retention (24%+16% of previous year) -- -- 63,360 78,672
Research Total Footfall -- 239,400 332,940 380,298
Ticket Size 8,000 8,800 10,680 12,848
The Revenue through walk-ins (Cr.) 72.0 210.7 355.6 488.6
Big Idea
Big Idea E-commerce Revenue (Cr.) -- -- 2.0 7.0
Other revenue (Cr.) 28.0   5.0 15.0
Total revenue (Cr.) 100.0 210.7 362.6 510.6
Expansion
Expansion Operating expense (92% of revenue) 92 193.8 333.6 469.8
Plan Marketing expense (Cr.) 3 3.97 8.23 11.29
EBITDA (Cr.) 5.0 12.9 20.8 29.6

Financials
Financials

Timeline
 Company
Company
Analysis
Analysis Timeline
Launch Green Bell on Launch Options & Boy London
Competitive
Competitive 1 E-commerce website
3 on E-commerce website
Landscape
Landscape
2019 2020 2021
Campaigns and Initiatives Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Primary
Primary
Research Digital Marketing                      
Gully Boy – Influencer Marketing                      
Interactive “check-out” display              
The Mom’preneur Marketing                      
Big Idea
Big Idea Retail-tainment - Theme Based Baby Bell                
Visual merchandising in front of store            
Promotional activity at Garba functions                  
Expansion
Expansion Options Loyalty Card                      
Plan A Happiness Kit Campaign – Green Bell                    
Mommy Blogger Influencer Marketing            
Surprise Marketing Via QR Code            
#OOTD #BoyLondonIndia – Competition            
Financials
Financials Advertising where it matters                    
Blind date Box                      

Launch Baby Bell on

Timeline 2 E-commerce website
 Company
Company
Analysis
Analysis Annexure – Expense sheet

Competitive
Competitive
Landscape
Landscape

Primary
Primary
Research

The
Big Idea
Big Idea

Expansion
Expansion
Plan

Financials
Financials

Timeline
 Company
Company
Analysis
Analysis Annexure – Expense sheet

Competitive
Competitive
Landscape
Landscape

Primary
Primary
Research

The
Big Idea
Big Idea

Expansion
Expansion
Plan

Financials
Financials

Timeline
 Company
Company
Analysis
Analysis Annexure – Footfall calculation

Competitive
Competitive
Landscape
Landscape

Primary
Primary
Research

The
Big Idea
Big Idea

Expansion
Expansion
Plan

Financials
Financials

Timeline
 Company
Company
Analysis
Analysis Annexure – Footfall calculation

Competitive
Competitive
Landscape
Landscape

Primary
Primary
Research

The
Big Idea
Big Idea

Expansion
Expansion
Plan

Financials
Financials

Timeline