DELHI PUBLIC SCHOOL (JOKA) SOUTH KOLKATA

STUDY MATERIAL – 6

SUBJECT: English

CLASS: XII

TOPIC: ADVERTISEMENTS

TEACHER: Prerana Chandra

 WHAT IS AN ADVERTISEMENT?

• An advertisement is a kind of a public announcement which is

made through a popular media medium like a newspaper,
magazine, radio, etc.

• It is displayed on the placard as well.

• It is a notice or announcement made in a public medium

promoting a product, service, or event or publicizing a job
vacancy.

• It is a form of communication which can be in the form of

print, audio or video.

• Examples of audio ads include the ads of a product we hear

on radio or podcast.

• Examples of video ads include the commercial breaks we see

on T.V, cinema screens.
 TYPES OF ADVERTISEMENTS

There are two types of advertisements

• Classified Advertisements –

• Classified ads are called CLASSIFIED ADS because they are

CLASSIFIED into different type of categories depending on their
functions.

• As the name suggests, are ads based on only words, no logos or designs
or pictures, whatsoever.

• They might have certain elements like a highlight, a tick at the

beginning, a border, some font variations and such.

• They are priced according to the number of words, characters or

whatever the measure is being used by the said newspaper.
• Display Advertisements –
• These ads are more advanced than text ads.

• Unlike classified display ads, non-classified ads do not have any size
limitation for the advertiser. So the full page ads you see of the new i-phone
on the front page, yes, that’s a Non-classified ad or a display ad.

• Non-classified ads could vary in sizes as much as one column to half a page
or a full page.

• There’s no specific section where it has to be published. The advertiser can

practically choose the page it goes on- front, middle, back, before editorial
or whatever suits the target audience as well as the budget of the
advertiser.

• By the thumb rule, a minimum size of a non-classified ad or display ad in a

newspaper should at least be 4cm x 4cm.

• There’s no set format. One can get a custom-made design for their own ad.
It’s a blank slate with no limitation.

• These are ideal for usually major businesses like an educational institute or
a big retail brand or branding of a popular product.
 FORMAT AND MARKING SCHEME

1 mark – Heading (Should be in CAPITAL letters only)

2 marks – Content
1 marks – Expression with certain grammatical factors
 PURPOSE OF WRITING AN ADVERTISEMENT

SITUATION VACANT
This advertisement is written by an employer who is looking for the services of a person in his
organisation.

SITUATION WANTED
This is written by a job-seeker.

FOR SALE
This is written in an attempt to sell property, assets, office goods, etc.

TO LET
This is written by a person looking for tenants for his/her property.

ACCOMODATION WANTED
Written by the ones looking for a place for accommodation.

MATRIMONIALS
This is written while looking for prospective marriage candidates

MISSING
This is written in case any object/person/pet goes missing giving descriptive details for the same.
 1. Situation Vacant Types
• Always begin with WANTED or REQUIRED
• Name of the organization must be always present
• Number of vacancies and the post for which advertised should be clearly
stated.
• The age and gender of the candidate required.
• Qualification and requisite experience needed for the post.
• Pay scale, perks and also the mode of applying (E-mail, postal, etc)
• Contact address and phone number for correspondence

EXAMPLE
SITUATION VACANT
WANTED a small, confident P.A./Stenographer for a leading export house.
Qualification – graduate, age – 25-30 years. Typing speed 40 wpm, short hand
speed 100 wpm. Preference to those who can handle computer. Salary
negotiable. Apply with complete bio-data by 20th December to Secretary,
Orient Export House, T. Nagar, Delhi. PH: 011-21111111
 2. To-Let ads

• Begin with WANTED or AVAILABLE

• Type of accommodation should be mentioned.
• Rent expected
• Give proximity to markets and also indicate whether it’s sun facing, etc.
• Contact address and phone number

EXAMPLE

ACCOMMODATION WANTED
Metals & Minerals Corp. of India needs suitable accommodation on rent to be
used as a guesthouse. Should be located in a posh area with excellent facilities.
Uninterrupted water & electricity. Nearby market must. Owners please contact
R. Lal, Executive Manager, PH: 01123333333.
 3. Sale/Purchase of Property/Assets
• Begin with FOR SALE/PURCHASE/WANTED
• Brief physical description
• a. Property – Number of floors, size, number of rooms, location and
surroundings.
b. Vehicles – Colour, model, accessories, year, modifications (if any), price,
mileage and condition.
c. Household goods – Condition, price offered or expected

EXAMPLES
FOR SALE
Mukherjee Nagar, DDA flat, ground floor, two bedrooms, car parking
available, park facing, best location, reasonable price, contact A. B. Singh
#9250556655
FOR SALE
Available Maruti 800, LX, year 1999, self-driven, sparingly used, scratch less,
a stereo, air-conditioned, beautiful upholstery, no expenses, contact C. D.
Kumar #9350556655
 4. Educational institutions

• Name of the institution

• Past record
• Courses offered and their durations
• Eligibility criteria an details of admission test (if any)
• Facilities and fee structure
• Scholarship information
• Last date for registration, etc
• Contact address and phone number.

EXAMPLE

EDUCATIONAL INSTITUITION
IIFL announces the commencement of its courses in Japanese, French and
German. Duration – 3months. Eligibility – senior secondary. Excellent faculty.
Computerized training. Incentives for early birds. Send in your applications by
1st June, 2012 or contact secretary #9350556655
 5. Missing person
• Brief physical description of the missing like height, complexion and built.
• Name, age and any health related issues about the missing person
• Clothes, accessories or any other identifying features.
• Tell about the place last seen
• Details of reward if any
• Contact address and Phone number

EXAMPLES
MISSING
GIRL MISSING, Priyanka Khanna, 12 years, 4’3” tall, fair, slim built, wearing black
t-shirt and blue jeans since 2.2.2012 from M. G. Road, Gurgaon. Speaks Hindi and
English. Informers will be suitable rewarded. Inform M. G. Road Police station
#98765432
PET DOG LOST
An eighteen month golden retriever named Bravo has been lost in the Defense
Colony area of South Delhi on Friday afternoon. The dog has a red colored
leash around the neck with a blue heart identification pendant carrying the
name and address of the owner. The dog is playful and friendly and does not
bite. The finder is requested to contact the owner Ajmal on 9876457997.
Attractive reward is promised.
 6. Tours and travels

• Begin with PACKAGE AVAILABLE

• Name of the travel agency
• Destination and duration
• Price and special discounts, if any
• Contact address and phone number

EXAMPLE

TRAVEL AND TOURS

Attractive package available for Mauritius. Three nights, four days. Breakfast
and dinner, stay at 3-star hotel, sight-seeing included. Rs. 9999 per person.
Special discount for early bookings. Contact Star Travels, 9350556655