Advertisement Writing

An advertisement is a paid, non-personal, public communication about causes, goods and services,
ideas, organisations, people and places, through means such as direct mail, telephone, print media like
newspapers and magazines, radio, television, and the internet. Their content is brief and words limited . A
brief description of the products or services advertised and contact address/ phone number/ e-mail must
be included in advertisements.

An advertisement for the classified columns in a newspaper should be brief as the price to be paid for the
advertisement very much depends on the space taken.

An advertisement is a kind of public announcement asking for or offering services or buying and selling
property, goods, etc. or giving information about missing persons, pets, etc. It is a potent medium
deliberately used to influence the minds, tastes, and even motives of the masses. It is an announcement
made through a popular medium to target a large number of people.

1. SITUATION VACANT/WANTED

Include these Essential Details:

● Begin with ‘Wanted’ or ‘Required’.

● State the name of the company.
● Mention the post and the number of vacancies.
● State minimum qualifications and experience desired.
● Give age, sex, and preferential qualifications.
● Mention Pay scale and Perks.
● State the mode of applying clearly.
● End with contact Address and phone numbers.

Question 1:
You are Krishna/ Tisha, Secretary, Greenland Enterprises Ltd, Delhi-110006. Your Chairman has asked
you to draft an advertisement for a local daily under the classified columns for the vacant posts of one
accountant and two office assistants.
Draft an advertisement.

SITUATION VACANT

Required one accountant and two office assistants for a renowned firm. Minimum qualification: Bachelor’s
degree in commerce and work experience of minimum one year. Remuneration—best in the industry.
Interested candidates can send their CVs by courier/speed post to Greenland Enterprises Ltd, 4436/16,
Daryaganj, Delhi-110006. Contact Krishna, Secretary, Mobile no 98111XXXXX

Question 2:
Hotel Lake View. Udaipur, needs young & smart lady receptionists. Write an advertisement to be
published in the ‘Situation Vacant’ column of a local newspaper.
Answer:

SITUATION VACANT

Wanted convent educated, smart and young ladies in the age group 21-25 with pleasing personalities and
fluency in communication to work as receptionists for a reputed five star hotel. Knowledge of a foreign
language besides English will be preferred. Handsome salary and Perks. Apply upto 30th June with
complete bio-data and recent passport size photograph to Personnel Manager, Hotel Lake View, Udaipur.

Question 3:
You are the Managing Director of Varun Enterprises, a leading garments export house. You need
accountants for your Meerut office. Write an advertisement for the ‘Situation Vacant’ column of a local
daily.
Answer:

ACCOUNTANTS WANTED

Wanted a competent and experienced accountant capable of handling accounts independently.

Commerce graduates having at least five years experience in a reputed firm will be preferred. Salary and
perks according to the efficiency and performance of the candidate. Apply in confidence to Asstt.
Manager (HRD) Varun Enterprises, Meerut upto 25 March.

2. TO LET

Essential Details:

● Begin with ‘Available’ or ‘Wanted’.

● State the type of accommodation to let or required on rent.
● Give brief description of the accommodation.
o size, floor, No. of rooms etc.
o fixtures and fittings.
o location and surroundings.
● Rent expected etc.
● Contact address and phone number.

Question 1:
You want to let out a house. Prepare an advertisement to this effect for publication in a newspaper giving
the location of the building, nature of accommodation, rent expected,

Answer:

To Let

Available newly built marbled house in Sector 22, Gurgaon on lease. Ground Floor 2 rooms, one covered
verandah, attached bathroom, kitchen. First Floor 2 rooms, verandah, attached bathroom, modular
kitchen. Walking distance to the local market. East/ park facing. 24×7 water, electricity, and security. For
bank/ company lease, single executives/ working ladies.

Contact Shekhar Yadav, 98141770XX

Question 2:
You are the General Manager Coal India Ltd., New Delhi. Write an advertisement to be published in a
newspaper for suitable accommodation on rent to be used as a guest¬house for the company.
Answer:

ACCOMMODATION WANTED

Coal India, New Delhi wants suitable accommodation on rent to be used as a guest house. Minimum
carpet area of 2500 sq. feet in a posh South Delhi area preferred. Interested parties may please contact
5, Balu, G.M. Coal India, 35 Asaf Ali Road, New Delhi or Phone: 22524876

3. LOST AND FOUND

Essential Details:

● Begin with ‘Lost’ or ‘Found’.

● Specify the Item.
● Give a brief physical description.
● Mention when/where lost or found.
● Reward, if any.
● End with contact address & phone number.

Question 1:
You are AP Raman of 22/14 Arabi Tank Lane, Trichy, Tamil Nadu. Your grandmother, Chennamo is
missing from your home for the last 5 days. Draft a suitable advertisement with all details to be published
in a local daily in the classified column.
Answer:

Missing

Woman named Chennamo aged 80 years from Orakaiam, since 14th January, 20XX. She is about 5’5”,
dark complexion, speaks only Tamil. She was wearing light green saree and slippers. She has a big scar
on her forehead. Anyone who finds her will be suitably rewarded. Kindly Contact AP Raman, 22/14 Arabi
Tank Lane, Trichy, Tamil Nadu, 81245678XX.

Question 2:
You have lost your purse. Draft an advertisement suitable to be given in the local daily. (Invent details).
Your advertisement should not exceed 50 words.
Answer:

LOST AND FOUND

Lost black leather purse in DTC bus (route no. 315), while travelling between Lucknow Road and Red
Fort. Besides cash, it contains some very important bills and receipts. The finder will be suitably
rewarded. Please contact Anil Sood, B-67, Lucknow Road, New Delhi or Phone 27618456.

You are Sameera/Sameer the owner of Pink Power, a café run only by women. You are looking for an interior
designer to design the interiors of the café. Draft a suitable advertisement for the same, in about 50 words to
be published in the classified columns of the National Daily, the local newspaper.
(CBSE SQP 2020-21)
Ans.
Situation Vacant
REQUIRED an interior designer for café interiors redesigning. Area
to be redesigned 600sq.ft. designing of private dining areas and work
stations required. Modern design needed. Graduate in interior
designing preferred. Remuneration will be decided mutually. Apply
with portfolio and bio data at pinkpowercafe@ail.com. Sameera