ADVERTISEMENT

An Advertisement is a public announcement made through a popular medium like

newspapers, magazines, television, radio and the cinema. It may be displayed on a
placard as well. It is non-personal, oral or visual message regarding a product, a
service or an idea.

Purpose: An advertisement attracts immediate attention of the public. It is a very

potent tool for promoting sales or services. It is a play of words. It must be very
attractive to catch the eye of the reader.

There are two types of advertisements:

1. Classified advertisements

2. Display advertisements

CLASSIFIED ADVERTISEMENTS

They are CLASSIFIED into different types of categories depending on their

functions.

They are used by the general masses to promote or use services. They are
text-based ads where newspaper agencies generally charge on the number of
words used. So, you can very well imagine that there is no place for precise
English sentences here and the only concern is to get things noticed with as few
words as possible.

Main Characteristics

⮚ Categorized into columns according to different classes

⮚ the category is stated at the top.

⮚ Written in short catchy phrases and words.

 ⮚ Language is simple, factual, and formal.

⮚ Short, concise and to the point with all the relevant information.

⮚ Contact address and phone number for correspondence.

⮚ Written in a box to attract attention.

Marking scheme

Format -1, content-1, expression-1

NOTE: Classified Advertisements should be enclosed in a box.

Word Limit : 50 words.

KINDS OF CLASSIFIED ADVERTISEMENTS:

1. SITUATION VACANT
This advertisement is written by an employer who is looking for the services
of a person in his organization.

● Always begin with WANTED or REQUIRED

● Name of the organization
● Number of vacancies and the post
● The age and gender of the candidate required.
● Preferential Qualification and requisite experience needed for the post.
● Pay scale, perks and also the mode of applying (E-mail, postal, etc)
● Contact address and phone number for correspondence
EXAMPLE

Q. You are the Manager, Herbal India Ltd. Draft an advertisement for your
company for the post of two Sales Executives. Specify your requirements,
qualifications and experience of the candidates.

SITUATION VACANT

WANTED two young and dynamic Sales Executives. Minimum Qualification– M.

Pharma. Work experience of at least 5 years. Proficiency in English, impressive
personality, must be ready to travel. Good salary and other perks. Apply with
complete bio data till 15 May 2021 to Manager, Herbal India 6 B/247, Ashok Vihar,
New Delhi-110070,Ph:12357467

2. SITUATION WANTED

Here it is an individual who seeks a job. Include the following essential details:

● Qualifications and experience.

● Age and sex.
● Nature of the job sought.
● Minimum salary acceptable.
● Contact address and phone number

EXAMPLE

Q. You are Shirish Saxena of 47, Mall Road, Shimla. You are a young man of 35
with seven years of experience as an expert executive. You seek an immediate
change to some prestigious export house in Mumbai or Bangalore. Draft a suitable
advertisement for the ‘Situation Wanted’ column of a National Daily.
 SITUATION WANTED

A highly experienced young executive, working in a top export house seeks

change to some prestigious export house in Mumbai / Bangalore. Familiar with
E-Commerce, marketing administration advance license etc. Minimum salary
expected: 55,000+perks. Please write to Shirish Saxena, 47, The Mall, Shimla Tel.:
0177-2437195

3. TO-LET

● Begin with WANTED or AVAILABLE

● Type of accommodation
● Rent expected
● Description of the accommodation:
⮚ Size, floor, no. of rooms

⮚ fixtures and fittings

⮚ location and surroundings

● Proximity to markets, shopping malls, places of worship etc.
● Contact address and phone number

EXAMPLE
Q.You want to let out a flat. Prepare an advertisement to this effect for publication
in a newspaper, giving location of the building, nature of accommodation, rent
expected etc

TO LET
AVAILABLE on rent, Sushant Lok, Ansals MIG flats, II floor, two bedrooms,
lobby, balcony, fully furnished, well-ventilated. Walking distance from main
market & taxi stand. Rent expected 8000 (fixed). Company lease preferred.
Contact Subodh 2B/31, Sushant Lok, Ph. 27521012

4. ACCOMMODATION WANTED

● Accommodation required : No. of rooms, size, floor

● Location and surrounding : area, colony, facilities
● Contact Address (Ph. No.)

1. You want to purchase an independent house in a posh area. Draft a

suitable advertisement under the classified column, “Accommodation
Wanted”, giving your requirements and capacity to pay.

ACCOMMODATION WANTED
REQUIRED a newly built independent house in a posh area of East Delhi,
three bed rooms, drawing and dining, modular kitchen, well ventilated.
Fully furnished, 24 hrs. Electricity and drinking water, East and Park
facing, nearby school, Bank and shopping complex. Rent offered Rs. 45000
per month. Contact : Mr. R.V. Singh, 901223452
 Q. You want to purchase a newly constructed office in a prime location of
Preet Vihar, Vikas Marg. Draft an advertisement as per your requirements
about location , price etc.

ACCOMMODATION

WANTED Metals & Minerals Corp. of India needs suitable accommodation

on rent to be used as a guesthouse. Should be located in a posh area with
excellent facilities. Uninterrupted water & electricity. Nearby market must.
Owners please contact R. Lal, Executive Manager, Phone: 01123333333.

5. SALE/PURCHASE OF PROPERTY/ASSETS
▪ Begin with FOR SALE/PURCHASE/WANTED/AVAILABLE

▪ Mention the type and physical description.

▪ Contact address and phone no.

a) Property –, location and surroundings, size, prize expected / offered.
b) Vehicles – State, Colour, model, accessories, year, modifications (if any),
price, mileage and condition.
c) Household goods –brand, model, year of manufacture, Condition, price
offered or expected
EXAMPLE

Vehicle

Draft an advertisement for the sale of your car.

FOR SALE

AVAILABLE Ford Figo, year 2015, self-driven, sparingly used, scratch less, Power
steering, Anti Lock Braking system, driver air bag, automatic climate control, alloy
wheels, original parts ,air-conditioned, beautiful upholstery, no expenses, contact C. D.
Kumar ,Kochi. Phone:9350556655

Household Goods

You are Jiya,Vastrapur , Vadodara . You have been transferred to the Middle East .
You have a television and a washing machine to sell . Draft a suitable
advertisement .

HOUSEHOLD GOODS

FOR IMMEDIATE SALE, a brand new Sony Bravia TV 32 inch, LED, full HD,
speaker output 10 Watts. LG washing machine, Model RC 121,bought last
December.Both in excellent working condition . Owner going abroad. Prices
negotiable. Contact : Jiya , Vastrapur , Vadodara. Phone: 238468978

6 . EDUCATIONAL INSTITUTIONS
 ▪ Name of the institution

▪ Past record

▪ Courses offered and their durations

▪ Eligibility criteria an details of admission test (if any)

▪ Facilities and fee structure

▪ Scholarship information

▪ Last date for registration, etc

▪ Contact address and phone number.

EXAMPLE

Question: You are the Director of National Institute of Vocational Studies, New
Delhi. Draft a suitable advertisement for publication in a national daily
highlighting some of the special features of your institute.

VOCATIONAL STUDIES
NIVS offers diploma courses in Electronics, laser technology, computer and television
hardware/software, fashion-designing etc. Duration – two years. Eligibility – Senior
Secondary. Excellent faculty; Well-furnished labs and workshops. One-year training.
Last date for Application –30 May 2021. Director, National Institute of Vocational
Studies, 27 Pusa Road, New Delhi. Phone: 25374098.

7. MISSING PERSON/PET ANIMALS

 ● Begin with ‘ Missing’
● Brief physical description Name, age and identifying features.
● Since when/ from where missing..
● Details of reward if any
▪ Contact address and Phone number
a) Person: height, complexion, build ,clothes
b) Pet : breed, colour of skin/fur etc.

EXAMPLE

Question: Your younger brother Sirish Mathur, aged 15, 145 cms tall, fair coloured
with a. scar on left forehead and dressed in blue jeans and white shirt has been
missing for a week. Draft a suitable advertisement for the ‘Missing Persons’
column of a newspaper in about 50 words.

MISSING PERSON
MISSING since 6 July, Shirish a young boy of 15, height 145 cms, fair
complexion, blue eyes, short hair and a scar on left forehead. He was in blue
jeans, white shirt and black shoes. Finder will be suitably rewarded. Inform SHO
Dehradun. Phone- 2410000.

8. TOURS AND TRAVELS

● Begin with PACKAGE AVAILABLE

● Name of the travel agency
● Destination and duration
● Details of the package
 ● Cost and special discounts, if any
● Contact address and phone number

EXAMPLE

Question: Sita Travels, 227 Jagriti Enclave, Delhi offers a package tour for 3
nights/4 days in Mauritius for f 10,000 per person. Draft an advertisement for
publication in a national daily in about 50 words. Give necessary details.

TOURS AND TRAVELS

PACKAGE AVAILABLE for Mauritius, 3 nights/4 days, breakfast and dinner,
stay at 3-star hotel, sightseeing included. Rs.40, 000 per person. Special
discount for early birds. Contact: Sita Travels, 227 Jagriti Enclave, Delhi.
Phone: 25362000.

9. LOST AND FOUND

Essential Details:
o Begin with ‘Lost’ or ‘Found’.
o Specify the item.
o Give brief physical description.
o Mention when/where lost or found.
o Reward, if any.
o End with contact address and phone number

Question: You are Prashant /Purnima of 202, Laxmi Nagar, New Delhi. You lost
your briefcase while travelling by bus from Laxmi Nagar to Connaught Place, New
Delhi.. Draft a notification in not more than 50 words to be published in The Indian
Express under their column “Lost & Found”. Include all necessary details about
the lost briefcase to establish your claim.

LOST AND FOUND

LOST , a brown VIP ‘classic’ brand briefcase with ‘Prashant’ written near the
handle, while travelling by DTC bus route no. 89 from Laxmi Nagar to Connaught
Place, contains some valuable documents. Finder will be suitably rewarded.
Contact: Prashant, 202 Laxmi Nagar, New Delhi or Phone 27190048

10. BUSINESS PROPOSALS

Essential Details:
• • Begin with ‘Wanted’ or ‘Available’.
• • State specialization/service offered/required.
• • Quote special terms/facilities, if any.
• • End with contact address and phone number.

Question: You are the director of ‘Pawan Hans’ a placement agency with excellent
track record. You provide skilled as well as unskilled workers to business
establishments, construction companies and manufacturing houses. Draft an
advertisement for a national daily offering your services to your prospective
clients.

PLACEMENT SERVICES
AVAILABLE for immediate employment, skilled as well as unskilled workers
suitable for business establishments, construction companies and manufacturing
houses. For consultancy and confirmation, contact: Pawan Hans, 2/21 Kirti Nagar,
New Delhi. Tel.: 5276688, 5270188.

11. MATRIMONIALS
● Begin with Wanted/Alliance or Proposal invited.
● State boy/girl.
 ● Educational/Professional qualifications.
● Service/Profession — income.
● Age, height, complexion, build.
● Caste/sub caste — religion.
● Qualities sought in partner.
● End with Box No C/o the daily.

Question: A highly placed IT professional settled in London seeks alliance with a

beautiful, educated, cultured and tall girl of status Punjabi family. Write a suitable
advertisement for the ‘Matrimonial’ column of a national daily.

BRIDE WANTED

ALLIANCE INVITED for a very handsome, tall and cultured IT professional

29 years, 180 cm tall, NRI settled in London as CEO of a reputed firm.
Exceptionally beautiful, highly educated and cultured girl between 21 and 25 and
at least 5’-4” tall. Only status Punjabi families. Box 867 B, The Times of India,
New Delhi.

12. PETS AND LIVESTOCK

● Begin with SALE or PURCHASE

● Specify the animal or breed
● mention the pedigree or parentage
● brief physical description
● details of vaccination ,training and other qualities
● price expected
● Contact address and phone number .

PETS AND LIVESTOCK

FOR SALE,  pure breed top quality imported champion bloodline golden retriever
puppies , 6 in number , 3female ,3male , 2 months old , KLCI Registered. Only
 genuine buyers contact Sheena N, 68 B, Sainik farms. Raj Vilas, Phone:
45222562312

13. APPEALS

1. Begin with APPEAL or HELP Required.

2. Nature of the appeal l
3. brief description of the problem
4. the help required
5. contact address and phone number

APPEAL
A promising young IIT student with one kidney beyond repair and the other
damaged in a car accident is on dialysis .Donors invited to offer one of their
kidneys. Contact immediately. Medical Superintendent ,Padmavati
Singhania Renal Institute, Haridwar , Phone No ;6577545233

COMMERCIAL ADVERTISEMENTS OR DISPLAY ADVERTISEMENTS

Commercial advertisements are inserted by leading manufacturers, establishments,

organizations etc. for the publicity and promotion of their products, services or
some events.
Main Characteristics:
● Designed for commercial purposes.
● More space, more expensive in terms of the advertising costs.
● Visually attractive — varying font size or shape.
 ● Language: colorful and lucid — catchy slogans, punch lines, witty
expressions and pictures or sketches.
● Proportionate spacing.

Essential Details:
⮚ Name of the company/institute/organizers, etc.

⮚ Details regarding the product/event/educational course etc.

⮚ Special offers of discount if any

⮚ Address of the company/institute/organizers, etc.

Question 1: M/s Bright Vision have produced a new television named ‘Home
Theatre’. Draft an advertisement for a local daily to promote the sale of the
television. Offer a Kodak Camera free along with the television to those who buy it
before March 30.