Advertisement- writing skill

What is an advertisement?

 An advertisement is a kind of a public announcement which is made

through a popular media, medium like a newspaper, magazine,
radio, etc.
 It is used to promote a product, service, event or publicizing a job
vacancy. There are two (02) types of advertisement:
1. Classified
2. Commercial/Display
 Classified Advertisement

 Classified ads are used by the general masses to promote or use services. The
only concern in the classified ad is to get things noticed using as minimum words
as possible.
Essential Details to Note
 Classified ads are formal in nature.
 Word limt-50 words.
 Clearly state the category like ‘For Sale’, ‘To Let’, etc.
 Enclose the content in a box.
 Give contact address, mobile number, etc.
 Types of Classified Advertisements

 Situation Vacant
 Lost and Found
 Sale and Purchase/Buying and Selling
 Accommodation
 Educational
 Matrimonial
 To Let
 Format for Classified Advertisement
(Sample-1)
Heading in capital letters

SITUATION VACANT

Wanted - efficient- smart - hardworking office assistant- for a leading

manufacturing company in Chennai. Qualification – Graduate – age- 20-
35 years. Typing speed 50 w.p.m. Preference - 1-2 years of experience. Content
Salary negotiable. Apply with complete bio data by 20 th June to Secretary
Orient Export House, T Nagar, Chennai. PH- XXXX XXX
 POINTS TO NOTE
Situation Vacant (Heading)
 Always start with  ‘WANTED’ or ‘REQUIRED’.
 Do not forget to mention the name of the organisation.
 Clearly state the number of vacancies and post for which the advertisement is about.
 If stated, mention the age and gender of the candidate.
 Qualification and experience required for the post.
 Mention the pay scale, perks and also the mode of applying.
 Address and contact number for correspondence.
To-Let (Heading)
 Always start with WANTED or AVAILABLE.
 Mention the type of accommodation.
 Expected rent.
 Any other feature of the accommodation.
 Address and mobile number to contact.
Contnd….
Sale / Purchase of Property / Assets (Heading)
 These type of ads start with Sale / purchase / wanted.
 Give a brief description of the property / vehicle / goods.
 In case of property, mention the number of floors, size, number of rooms, location and
surroundings.
 In case of a vehicle, mention the colour, model, accessories, year, modifications (if any),
price, mileage and condition.
 For household goods, mention the condition, the price offered or expected.
Missing (Heading)
 Physical description like height, complexion, etc.
 Name, age and any health related issues.
 Any identifying feature like clothes, accessories, etc.
 Place where the person was last seen.
 Mention detail of the reward if there is any.
 Address and phone number.
Format Sample-2

You have a three bedroom flat in Dwarka, which you want to let out on rent. Draft an advertisement in not more than
50 words to be published in 'The Times of India', under classified columns. Contact 2758902.

FOR RENT

Available for rent- a fully furnished three bedroom flat- in Dwarka. A drawing hall and 2
balconies. 24-hour water and electricity- parking facility available. Nearest metro station
-1 km away. For further details contact Mr. RK Sharma, contact number 0xx- 2758902
 Assignment
 Principal, Sunrise Global School, Agra requires a receptionist for her school. Draft a
suitable advertisement in about 50 words to be published in the classified columns of a
national newspaper giving all the necessary details of qualifications and experience
required for the candidate.
 You are Harish/Harshita of 12, Seva Nagar, Pune. You want to sell your flat as you are
shifting to another city for work. Draft a suitable advertisement in not more than 50 words
to be published in The Pune Times under the classified columns.
 You are Ram/Rajani. Draft a classified advertisement, in not more than 50 words, to be
published in India Times for the sale of a used motor car giving all the necessary details.
You can be contacted at 12345679.
 You are Vikram/Sonia, an Hon’s graduate in history with specialization in Medieval India.
You are well acquainted with places of historical interest in Delhi, Agra and Jaipur. You are
looking for the job of tourist guide. Write an advertisement in about 50 words for the
‘Situation Wanted’ column of a local newspaper. Your contact no. 999751234.