Luxury marketing

Presented by:
- Alaoui Salma
- Hamyani Abir
 The presentation’s outline
▪ Definition of luxury marketing
▪ The diferrence between luxury and classic marketing
▪ The strategies of luxury marketing
▪ Example of a brand that uses luxury marketing

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Introduction

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 1.
Definition of luxury
marketing
Luxury marketing is the marketing of luxury goods wich
are not considered necessary to the consumer, but wich
make life more pleasant.

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Also, it’s considered different from the traditional
consumer market, because luxury buyers make
exclusive purchases that the majority of
consumers can not afford.

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Difference between classic
2.
and luxury marketing
Classic marketing
Traditional marketing focuses on
pricing, product positioning and
behavioral targeting.
Luxury marketing
Luxury marketing is about highlighting the
image of the product through its rarity in
order to make the buyer dream. In this
way, the latter will be tempted by the
purchase itself.
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Strategies of luxury
3.
marketing
 Intuitive marketing

It’s for inaccessible luxury with a high price policy, a

reduced and selective distribution policy, and simple
communication in which the product is at the origin.

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 Elaborate marketing
It’s for an accessible luxury with a pricing policy where the
quality/price combination is emphasized. A distribution
policy that involves the city centers of large cities as points
of sale.

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Example of a brand
4.
that uses luxury
marketing
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Azuelo is a national brand that product
jewellery and it’s known for offering
luxury goods.
For that reason, she uses luxury
marketing to attend a special category
of customers that are ready to afford
such a kind of product.

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Conclusion

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Thank you for
your attention
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Credits
https://www.esg-luxe.com/marketing-luxe-difference-marketing-classique
https://www.topmarketingschools.net/faq/what-is-luxury-marketing/
https://www.doxee.com/blog/digital-marketing/marketing-strategies-for-the-luxury-sector/#:~:te
xt=In%20the%20luxury%20market%2C%20there,marketing%20styles%20work%20quite%20
well
https://economie-entreprises.com/2009/01/03/le-maroc-terre-de-luxe/#:~:text=Apr%C3%A8s%
20Dior%2C%20les%20Marocaines%20affectionnent,10%20des%20marques%20de%20luxe
.

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