ATOMIC ENERGY CENTRAL

SCHOOL,KAKRAPAR, TAPI,
GUJARAT

PRESENTATION BY V K SINGH,
PGT, AECS, KAKRAPAR
DIFFERENT MEDIUMS OF
ADVERTISEMENTS
T.V
INTERNET
MAGAZINE
NEWSPAPER
JOURNALS ETC
 WHAT IS THE PURPOSE OF
ADVERTISEMENTS ?
• To give publicity to goods.
• To make people aware about new deals and
offers.
• Promoting sales and services.
• Property and vehicles sale
• To let a portion
• Matrimonial
• Lost and found etc.
 WHAT IS AN ADVERTISEMENT ?

It is a public notice or
announcement ,especially one
advertising goods or services in
newspapers, magazines, on posters
in broadcasts. It is a very potent tool
for promoting sales or services.
 TYPES OF
NEWSPAPER ADVERTISEMENTS
There are two types :

Classified Display
advertisements advertisements
 IMPORTANT POINTS TO KEEP IN MIND

• Classified advertisements are usually very brief,

written in a peculiar style.
• They are called classified because they are
grouped into categories or classes according to
their subject matter.
• Use of essential words , phrases and abbreviations.
• Advertiser’s address including phone number,
websites and e- mail etc.
• Word limit : 50 words
• Put in a box.
IMPORTANT POINTS TO KEEP IN MIND
HOUSE FOR SALE
• TITLE – FOR SALE
• LOCATION,NECESSARY PARTICULARS
• LOCALITY,AVAILABLE FACILITIES
• WATER & ELECTRICITY SUPPLY
• GARAGE/PARKING/PORCH
• EXPECTED PRICE etc.
• CONTACT ADDRESS/PHONE NUMBER
 HOUSE FOR SALE
For immediate sale, newly built kothi in
210sq.Yards 2BRs,drawingroom, dining- cum-
lobby.A-one kitchen and bath, spacious
garage, near local bus stop at Ajmer Road,
Jaipur, price 20 lakh. Contact Rajat Sharma
22431xxx ,Mobile 9826242357
 CLASSIFIED ADVERTISEMENT - SITUATIONS VACANT

  Situations Vacant
     i.        Begin with ‘Wanted’ / ‘Required’
         ii.        Write the name of the organization
         iii.        Indicate post, no. of vacancies
         iv.        Include essential qualifications, experience
          v.        Give preferences – age, sex of candidate, fresher/
experienced
          vi.        State pay scale, perks, opportunities for growth
         vii.        Mention mode of applying – online, courier,
personally
          viii.        Inform about interview procedure
         ix.        Contact address and phone number of employer
 EXAMPLES OF SITUATION VACANT
Question : You are Personal Assistant to G.M., ABC Metal Tools
Company, Mumbai. Your General Manager has asked you to draft a
Classified advertisement for a local daily for the post of two engineers.
Draft the advertisement in not more than 50 words.

SITUATION VACANT
Required two well qualified Mechanical Engineers with a
minimum exp.2 yrs. salary negotiable. Send the C.V within
7days to the Personnel Manager, ABC Metal Tools Company,
7 Vashist Complex Sikanderpur, Malad East, Mumbai, along
with necessary certificates and references  Ph‐
26090003,26093330
 CLASS WORK
Question. Imagine yourself the
owner of Hotel SDC Pride , MI Road,
Jaipur. You want to sell your hotel
(by 3rd of January 2014) Prepare an
advertisement for classified columns
of a newspaper in not more than 50
words.
 MARKING SCHEME
• Format- Suitable
Heading/Classification -1 Mark
• Content-2 Marks
• Expression-Accuracy, Spellings
Suitable Style & Selection of words --
-1 Mark
 NT
ME
IS E
RT
V E
AD
 H E
E T
A R F
AT S O T ?
H N E N
W EA EM
M TIS
E R
D V
A
 WHAT ARE
THE
QUALITIES
OF A
GOOD
ADVERTISEMENT ?
 TYPES
OF
ADVERTISEMENT
CLASSIFIED
DISPLAY
SALIENT FEATURES
OF CLASSIFIED
 Categorized into columns.
 Written in short, catchy words.
 Simple factual and formal language used.
 Figurative language (esp. Simile & Metaphors) may be
used.
 Short, concise and to the point.
 All relevant information provided, never be lengthy.
 Special offers, discounts, if any, be mentioned.
 Contact name and address, phone/Mobile no.
 Matter in a box.
 KINDS
OF
CLASSIFIED
 To Let
Lost & Found
Situations vacant
Situations wanted
Educational Institutions
Travels and Tourisms
Sale and Purchase
Matrimonial
 HOME ASSIGNEMENT

You are a PGT English of Kendriya

Vidyalaya No.2 Bikaner. Your
Principal has asked you to draft a
Classified advertisement for a local
daily for the post of two TGTs
English. Draft the advertisement in
not more than 50 words.