Right Media

Exchange
Introduction
Michal Klein
RMX – Right Media Exchange Platform

DMX – Direct Media Exchange (Ad Server)

Right Media Solutions

RMX
 DMX
In today's evolving market, it is no longer adequate for an ad server
to only fit one business model. It has to support all aspects of the
display marketplace –
premium, performance and network

Premium publisher?
Developing a network?
Advertiser looking to increase ROI?
Network looking for advanced data capabilities?
What Is RMX?

The system The system

learns over time figures out
Right Media (days and which ad will
Exchange This exchange weeks) to do
uses a automatic bring the
(RMX) is publisher the
online sophisticated inventory
system that optimization so most money
advertising's that the best and for the
exchange that matches ad performing ads
inventory advertiser
works similar get optimally which
to a stock with placed on the
publishing placement
exchange. best performing
inventory publishing will best meet
inventory. their ROI
goals.
RMX -The Auction
How Media Exchange Works?
Pricing And Optimization
Auto-optimization with dynamic
pricing
Dynamic pricing changes the way
marketers think about inventory.
Inventory is not bad or good!
Inventory is correctly or incorrectly
priced. Historically, buyers try to advertiser's pre-set ROI goals), the advertiser
optimize inventory against one set
price rather than optimizing price
against all inventory.
Dynamic pricing lets the ad server set a bid
price for an impression, in real-time, based
on the true value of that impression to the
advertiser. If the system determines that a
given impression has high value to the
advertiser (weighing it against the
bids high. Alternately, if an impression has
lower value (for example, a lower likelihood
of conversion), the advertiser bids lower.
 • Increase reach, more efficient
Advertisers buying, and better ROI as a result

• More competition for every

Publishers impression and higher revenue as
a result

• More value for your buyers and

Networks sellers, which means more revenue
for us

Benefits
 Yahoo
Google Media Networks
Shakers
eZanga

Oridian

AdsMarket
Zango

How the service can be used

by different groups and
Advertisers?

Matching Publisher
Eliminates the need to send creative's
for each campaign to all of your media
partners

Once trafficked into RMX, the same

pool of creative's can be used for any
publisher

Campaigns have access to a vast

network of publishers

Benefits for advertisers

QUESTIONS???