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Title

The Foundation
Check & Set Up Google Analytics
Check & Set Up Google Search Console(GSC)
Check & Install an SEO Solution for Your Website
Set Up Uptime Monitoring
Check for About, Contact, Privacy Policy and TOS Pages
Set Up Keyword Rank Tracking
User Experience
Check for Pretty Permalinks
Check the Site is Mobile Friendly
Check the Site Loads Fast
Keep URLs Short
Check and Optimize Your 404 Page
Make it Easy to Share Your Content
Claim Your Brand on Multiple Social Networks
Use Heatmaps to See What Users Actually See
Performance
Use a Top-Performing Web Host
Check The Server is Located Close to Your Service Area
Use a CDN
Check for GZIP Compression
Check for HTTP/2
Use a Caching Solution
Minify JS/CSS Files
Resize Large Images at Upload
Compress and Optimize images
Lazy Load Images & Iframes(YouTube embeds, etc)
Update Technology
Optimize Database
Technical SEO
Check for https
Check for One Single www Version
Fix mixed content
Create a Sitemap & Add it to Google Search Console(GSC)
Create a robots.txt File
Check that URLs have redirects to / or the canonical is set to /
Check and Fix Broken Links
Check and Fix Redirect Chains
Fix Missing and Duplicate Meta Titles and Descriptions
Use Redirects Properly
Check for Index Coverage Issues
Check for Manual Penalties
Keep Pages at Maximum 3 Clicks from Reach
Use "noindex" and "nofollow" Tags Properly
Disable Irrelevant Pages from Being Indexed
Content
Have a Solid SEO Content Strategy
Do Keyword Research
Create Long-Form Content
Create 10x Content
Identify & Fix Keyword Cannibalization
Identify and Fix Duplicate Content
Create Content Hubs
"Feed" the Hubs with Supporting Content
Update Content on a Regular Basis
Add Content to Your Categories
Build Up E-A-T
On-Page SEO
Write for People, not for Search Engines
Check the Target Keyword Matches User Intent
Have the target keyword in URL, Title and Heading
Use Focus Keyword in 1st Paragraph
Use a Single H1 on Each Page
Set an Enticing, yet SEO-Oriented Meta Title
Write a Compelling Meta Description
Use Subheadings for Content Hierarchy
Format and Style the Content Properly
Link to Relevant Inner Pages
Link out to relevant, authoritative websites
Never Link to a Page/Website with the Same Anchor the Current Page is Targeting
Name Your Images Properly
Set Images Alt Text
Check for Social Markup
Check Dwell Time and Optimize It
Strike for the Featured Snippet
Don’t Over-Optimize
Off-Page SEO
Have a Solid Link Building Strategy
Build Foundational Links
Interlink Social Networks
Guest Post on Niche-Related Blogs
Ask Partners you've Worked with for a Link
Turn Brand Mentions into Links
Use Social Signals to Boost your Page Rankings
Schedule Social Posting
Local SEO
Claim your Google My Business Listing
Claim Your Yelp Listing
Claim your Bing Places for Business Listing
Optimize Listings
Get on General Relevant Directories
Get on Niche-specific Directories
Reply to Reviews
Reach Out for Reviews
Publish Google Posts
Check for Site-wide NAP Details
Have Consistent NAP Details Across the Site
Have Consistent NAP Details on Listings & Social Networks
Have a Content Strategy Targeting Local Topics
Claim Brand Mentions from Local Sites
Add Local Business Markup  to your Homepage
Status Tools

Google Analytics
Google Search Console(GSC)
Yoast SEO Wp Plugin
UptimeRobot
Manual
Ahrefs, Serprobot, Seranking

Manual
Google Mobile Friendly Test
GTMetrix, WebPageTest.org
Manual
404 Page Wp Plugin
Yoast SEO Wp Plugin - Social
Manual
Hotjar, Plerdy, CrazyEgg

Cloudways, Siteground, Kinsta


Check Host
BunnyCDN, Cloudflare, KeyCDN
Varvy, GiftofSpeed
HTTP2 Pro, KeyCDN tools
WpRocket
WpRocket
Shortpixel, Imagify
Shortpixel, Imagify
WpRocket, Shortpixel AI
Manual, ManageWp
Manual, WpRocket

HttpStatus
HttpStatus
JitBit
Yoast SEO Wp Plugin
Yoast SEO Wp Plugin
Sitebulb, ScreamingFrog
Sitebulb, ScreamingFrog
Sitebulb, ScreamingFrog
Sitebulb, ScreamingFrog
Redirection, RankMath, Yoast Wp
Google Search Console
Google Search Console
Sitebulb, ScreamingFrog
Yoast SEO Wp Plugin
Yoast SEO Wp Plugin

15 min Content Calendar Swipe File


Ahrefs, SemRush, GSC, SurferSEO
SurferSEO Content Editor, Clearscope
SurferSEO Content Editor, Clearscope
Sitebulb, ScreamingFrog, Ahrefs
Siteliner
SurferSEO Content Editor, Clearscope
SurferSEO Content Editor, Clearscope
SurferSEO Content Editor, Clearscope
Manual
Outcome

SurferSEO Content Editor, Clearscope


Manual
Manual, Yoast SEO Wp Plugin
Manual, Yoast SEO Wp Plugin
Manual
Manual, Yoast SEO Wp Plugin
Manual, Yoast SEO Wp Plugin
Manual, headingsMap Chrome extension
Manual, Yoast SEO, SurferSEO
Manual, Yoast SEO Premium
Manual
Manual
Manual
Manual
Yoast SEO Wp Plugin
Manual
Outcome
Manual

Ahrefs, SemRush, GSC, SurferSEO


Ahrefs, SemRush, BrightLocal, Whitespark
Manual
Ahrefs, SemRush, Mailshake
Manual
Ahrefs, Brand24, BrandMentions
Advertising, IFTTT
CoSchedule, NelioContent, OneUp

Manual
Manual
Manual
Manual, LocalViking
Manual, Ahrefs, BrightLocal, WhiteSpark
Manual, Ahrefs, BrightLocal, WhiteSpark
Manual
Manual, Google Review Link Generator
Manual, OneUp, LocalViking
Manual
Manual, Website Crawler
Manual, BrightLocal Citation Tracker
Ahrefs, SemRush, GSC, SurferSEO
Ahrefs, Brand24, BrandMentions
Manual
Notes

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