Advertisement Writing Format, Examples

An Advertisement is a kind of public notice asking for or offering services or buying

and selling property, goods etc., or providing information about missing persons,
pets, etc.

♦ There are two kinds of advertisements:

1. Classified;
2. Commercial

♦ Classified Advertisements:
You will come across classified advertisements in the columns of newspapers and
magazines. Important features of a Classified Advertisement are:

• No blocks, no designs and the language to be factual.

• Simple, formal and to the point.
• Comprehensive, yet must not leave any important matter.
• Never be too lengthy (confine to the word limit).

♦ Important Tips to be followed

♦ Classified advertisements

1. Clearly state the category at the top, e.g., Tor Sale’, ‘To Let’, etc.
2. Give all necessary details in points using common answer:
3. Give contact address, name and telephone number.
4. Put the matter in a box.

♦ Kinds of Classified Advertisements

1. Situation Vacant/Wanted
2. Lost and found
3. Sale and purchase
4. Accommodation wanted
5. Educational
6. Placement services
 7. Matrimonial
8. To Let
9. Tuitions
10. Packers and Movers
11. Kennel
12. Travels and Tours

♦ Necessary Information
♦ Situation Vacant

• Specify the post and number of vacancies

• Qualities of the person required
• Name of the Company (optional)
• Age and sex of the candidate
• Pascale and perks
• Mode of applying
• Contact address and phone number

♦ To-Let

• Type of accommodation, Number of rooms/ floor

• Whether it is independent or an apartment.
• Rent expected
• Type of tenant required: Bank employee / small family.
• Whom and when to contact.
• Contact address/phone number

♦ Kennel;

• Breed of dog
• Age
• Colour
• Training
• Price expected
• Contact address and phone number

♦ Packers And Movers

• Specify the services

• Give reason why you should be given a chance
• Area of work
• Whom to contact
• Contact address and phone number

♦ Vehicles For Sale

• Make Maruti/Hyundai/Honda, etc.

• Model/colour/accessories/year of manufacture/mileage
 • Condition
• Ownership details
• Price expected
• Contact address/phone number

♦ Property For Sale

♦ Plot for sale:

• Location: where it is
• Area: In question metres/yards
• Name of the development authority
• Price expected
• Contact address/ phone number

♦ Lost And Found

• Begin with LOST/FOUND

• Description of the article
• When & where the article was lost/found
• Reward for finding it
• Contact address and phone number

♦ Travels And Tours

• Name of the agency

• Destinations and durations
• Details of the package
• Discounts, if any
• Contact address/phone number

♦ Tuitions

• Classes and subjects

• Special qualities of the tutor
• Qualifications and experience of the tutor
• Previous results of his/her students
• Contact address/ phone number

♦ House/Flat For Sale

• Type of accommodation. No. of rooms/floor

• Whether it is independent or an apartment
• Price expected/negotiable
• Location—where it is
• Area: In sq. metres/ yards
• Name of the development authority
• Whom and when to contact
• Contact address/phone number
♦ Commercial Advertisements:
♦ Commercial or Display Advertisements

• These are designed for commercial purposes.

• Require more space, hence are costly. Must be attractive with visuals, catchy
phrases and slogans

♦ Main Features:

• Must be attractive with a catchy caption, heading or sub-headings.

• Figurative language (alliteration and metaphors especially).
• The proportionate spacing of fonts with different sizes.
• Usually attractive with catchy slogans, punch lines, witty expressions, pictures
or sketches.
• Special offers or discount, if any.
• Details of the product or event given in a clear, precise way.
• Give name, contact number and address of the advertiser.
• Present the matter in a box.

♦ Short Answer Type Questions

Question 1.
You are Manisha of 10, Rajaji Nagar, Bangalore. You want a Maths teacher for your
son who is a class 10 student. Draft a suitable advertisement in not more than 50
words stating your requirements.
Answer:

Wanted

An experienced male Maths teacher as a private

tutor for an Xth standard boy. Candidate should

have at least 10 years experience of teaching

Maths in a public school. He should be a strict

disciplinarian to be able to deal with the student

on a stern note. Remuneration no constraint for

 the right candidate. Apply with complete details

to Manisha, 10, Rajaji Nagar, Bengaluru.

Question 2.
You want to sell your newly built flat. Draft a suitable advertisement in not more than
50 words to be inserted in the classified columns of ‘The Hindu’ giving all necessary
details. You are Niranjan, 247, J.P. Nagar, Bengaluru.
Answer:

New flat for sale

Newly built, ideally located flat for sale on M.G.

Road. Two bedrooms with attached toilets, huge

drawing-cum-dining and servant room, spacious

and well-lit. Barely 10 minutes drive from the

airport. In close vicinity of reputed schools and

multi-speciality hospital. Expected price: ?25

lacs. Contact Niranjan, 247, J.P. Nagar,

Bengaluru.

Question 3.
You are General Manager of Ivy Software Solutions, Agra Cantt, Agra. You need a
software engineer for your organisation. Draft an advertisement in not more than 50
words to be published in ‘The Times of India’ under the classified columns.
Answer:

Situation Vacant

Wanted software engineer for Ivy Software

Solutions, a leading name in computers.

 Candidate should possess a Master’s Degree in

Computer Software Programming and at least 3

years experience with a known computer concern.

Remuneration no constraint for suitable

candidate. Apply with detailed resume within ten

days to General Manager, Ivy Software Solutions,

Agra Cantt, Agra.

Question 4.
You are the General Manager of E.V.L. Company which requires posh bungalows in
company lease, as guest houses. Draft an advertisement in not more than 50 words
under classified columns to be published in ‘The New Indian Express’.
Answer:

Accommodation Required

EVL Company requires posh bungalows to be

used as guest houses by their executives and

guests. Accommodation in a centrally located,

posh area, with power back-up facility and

uninterrupted water supply is a must. Close

proximity to the market will be preferred. Owners

please contact: General Manager, EVL Company,

Delhi.

Question 5.
Your younger brother aged 5 has been missing for the last three days. Draft an
advertisement in not more than 50 words for the Missing Persons column of a local
newspaper. You are Ram/Rama. Contact number 931070000.
Answer:
 Missing Person

General Public is hereby informed about the

missing of a 5-year-old boy from Central Park in

Connaught Place three days ago. The child

responds to the name ‘Sonu’, is fair

complexioned and was wearing a red shirt and

denim shorts. Anyone knowing anything about

his whereabouts please contact: Ram, contact no.

931070000. A cash prize of? 50,000 for the

finder.

Question 6.
You are Ramanuj am/Revathi, a student of Class XII, St. Xavier’s School, Jhansi. You
are interested in giving tuition in Maths to one or two students of class VIII. Draft an
advertisement in not more than 50 words for a local newspaper.
Answer:

Maths Tuition Available

Tuition of Maths is available for students of class

VIII. Not more than two students will be taught

five days a week (Mon. to Fri.) between 4.30 pm

to 6 pm. Assurance of good result. Those

interested may please contact: Ramanujam,

student of Class XII at St. Xavier’s School, Jhansi

Question 7.
You are Uttarq/Umesh, a visually challenged person, running a telephone booth in
the Central Market, Delhi. Give a suitable advertisement in not more than 50 words
for a telephone operator in ‘Situation Vacant’ column of Delhi Times, offering
attractive remuneration.
Answer:

Situation Vacant Telephone

Operator required for a telephone booth, run by a

visually challenged man, in the Central Market,

Delhi. The person must be fluent in Hindi and

English. Work timings: 12 p.m. to 9 p.m.

(Monday to Saturday). Remuneration no

constraint for suitable candidate. Contact: Umesh,

9818182838 (between 3-5 p.m.)

Question 8.
You want to rent out your newly constructed flat in the heart of the city. Draft an
advertisement in not more than 50 words to be published in ‘The Deccan Herald’,
Bangalore under classified columns. Give all the necessary details. You are
Mohan/Mahima of Jayanagar, Bengaluru.
Answer:

Available For Rent

Newly constructed flat on M.G. Road with 24 hrs.

water and electricity back-up facility. Has two

bedrooms with attached bathrooms, one huge

drawing-cum-dining. Expected rent? 24,000 p.m.

 Company lease only. Contact: Mohan, Jayanagar,

Bengaluru.

Question 9.
You are Mohan/Mohini, General Manager of PJC. Industries, Hyderabad. You need
an accountant for your company. Draft, in not more than 50 words, an advertisement
to be published in ‘The Hindu’ in classified columns.
Answer:

Situation Vacant

Wanted Accountant with a Master’s Degree in

Commerce and minimum of three years

experience in a reputed firm. Candidate should

not be more than 30 years of age. Remuneration

no bar for a suitable candidate. Apply with

detailed resume within seven days to Mr. Mohan,

General Manager, P.K. Industries, Hyderabad.

Question 10.
You are Ratan/Rani, General Manager of Hotel Green Park, Lucknow. You need a
receptionist for your hotel. Draft an advertisement in not more than 50 words to be
published in ‘Hindustan Times’, Lucknow, calling for applications.
Answer:

Situation Vacant

Wanted male/ female receptionist in the age

group of 22-28 years for a reputed four-star hotel.

Candidate should be a graduate having fluency in

 speaking English and should be computer literate.

Apply with detailed resume within seven days to

General Manager, Hotel Green Park, Lucknow.

Question 11.
You are Keshav/Karuna, interested in purchasing a house in Bengaluru. Draft in not
more than 50 words an advertisement to be published in the classified column of a
local daily giving the details of your requirement.
Answer:

Accommodation Wanted

Need a 300 square yards newly built bungalow in

a prime location in Bengaluru for immediate

purchase. Three bedrooms with attached

bathrooms, drawing room, dining room

preferably in close vicinity to a market-place.

Contact: Mr. Keshav; Mobile: 9812345678

Question 12.
You have lost an expensive watch probably in the market. Write an advertisement for
the ‘Lost and Found’ column of a local newspaper giving all the relevant details. Offer
a reward also. Write the advertisement in about 50 words. You are Gopal/Gopa, 4
Manav Road, Kanpur.
Answer:

Lost And Found

Lost a Casio watch, black dial and black

leather strap, on Bus Route No. 205 on 1st

February, 20xx at 10:00 a.m. Anyone who

finds the watch please contact Gopal, 4

Manav Road, Kanpur. Finder will be rewarded

with? 2,500. Gopal