CLASS : XII

SUBJECT : ENGLISH CORE

TOPIC : WRITING SKILLS – CLASSIFIED
ADVERTISEMENTS
MODULE : 1
TEACHER : SHAJI PAUL :
 WHAT IS AN ADVERTISEMENT?
• a powerful medium of communication.
• an announcement made through a
popular medium, to reach larger
number of people.

CLASS: SUBJECT CHAPTER: MODULE : 2

 TYPES OF ADVERTISEMENTS
• General/ Commercial / Display
advertisements

• Classifieds

CLASS: SUBJECT CHAPTER: MODULE : 3

GENERAL/ COMMERCIAL/ DISPLAY
• to attract the immediate attention of a
large number of readers

• generally meant for the promotion of

sales by the manufacturers.

CLASS: SUBJECT CHAPTER: MODULE : 4

 POINTS TO REMEMBER
• More like posters
• Placed inside a box
• Catchy title
• Visually attractive - images allowed.

CLASS: SUBJECT CHAPTER: MODULE : 5

 POINTS TO REMEMBER
• Colourful language - tag line/punch line
• Varying font size and shape
• Main features of the product
• Issued by - Name of the company and
address.
CLASS: SUBJECT CHAPTER: MODULE : 6
 CLASSIFIEDS
• more like notices.
• differ only in content.

CLASS: SUBJECT CHAPTER: MODULE : 7

 POINTS TO REMEMBER

• The word limit must not cross 50.

• The wordings must be placed inside a
rectangular box.
• To be drafted in a precise, short, accurate,
simple language.

CLASS: SUBJECT CHAPTER: MODULE : 8

 POINTS TO REMEMBER
• The title must be written in capital letters.   
• It must not be underlined.
• Images /designs are not allowed.
• Use catchy words.

CLASS: SUBJECT CHAPTER: MODULE : 9

POINTS TO REMEMBER
• Should provide complete information.
• Contact details provided must be proper
like, phone number and address.
• Need not be in complete meaningful
sentences.

CLASS: SUBJECT CHAPTER: MODULE : 10

 TYPES OF CLASSIFIEDS
• Situation Vacant- Vacancies 
• Situation Wanted- Individuals seek jobs 
• Sale/ Purchase of property, vehicles,
household goods, and the like.
• Missing persons / Pet animals.
CLASS: SUBJECT CHAPTER: MODULE : 11
 TYPES OF CLASSIFIEDS
• Lost and Found
• To Let
• Educational
• Business
• Travels and Tours
• Matrimonial
CLASS: SUBJECT CHAPTER: MODULE : 12
 SITUATION VACANT
Features/Content:
• Begin with wanted or required.
• State the name of the company.
• Mention the post and number of vacancies.
• State minimum qualifications and experience
required.
CLASS: SUBJECT CHAPTER: MODULE :
13
 SITUATION VACANT
• Age and preferential details.
• Mention pay scale and perks [extra pay].
• State the mode of applying.
• Mention the contact number and address.

CLASS: SUBJECT CHAPTER: MODULE :

14
 SITUATION VACANT
Wanted a smart, confident P.A. / Stenographer for a
leading export house. Qualification - graduate. Age -
25- 30 years. Typing speed 40 wpm, short hand
speed 100 wpm. Preference to those who can handle
computer. Salary negotiable. Apply with complete
bio-data by 20th May to: The Secretary, Orient
Export House, T. Nagar, Delhi, Ph: 011 - 2111222111

CLASS: SUBJECT CHAPTER: MODULE : 15

 TO PRACTISE
You are the owner of a bookshop, in need of
a salesman. Write an advertisement for the
classified column of a newspaper in no
more than 50 words.

CLASS: SUBJECT CHAPTER: MODULE : 16

 SITUATION WANTED
                       FEATURES 
• Begin with ‘SITUATION WANTED’.

• State your qualification, experience, age, and gender.

• Mention the nature of the job sought.

• Minimum salary expected. 

• Contact address and phone number.

CLASS: SUBJECT CHAPTER: MODULE : 17

 TO PRACTISE
You are a photographer and wish to secure
a regular job / freelance assignments. Write
an advertisement for the classified column
of a newspaper stating your qualification
and experience.

CLASS: SUBJECT CHAPTER: MODULE : 18

SALE / PURCHASE OF PROPERTY / VEHICLES /
HOUSEHOLD GOODS
FEATURES
• Begin with ‘SALE/ PURCHASE,
AVAILABLE/WANTED’.
• Mention the type of vehicle/ accommodation/ house
hold item.
• Brief physical description.
• End with address and phone number.

CLASS: SUBJECT CHAPTER: MODULE : 19

 FOR PROPERTY
• Specify size, floor, number of rooms, and
the like.
• Mention location and surrounding.
• Mention fixture or facilities.
• Price expected or offered.
CLASS: SUBJECT CHAPTER: MODULE : 20
 FOR VEHICLES
• Make & Model.
• Year of manufacture/purchase.
• Colour, accessories, condition, mileage, kms
run/done.
• Ownership details, insurance details.
• Price expected.
CLASS: SUBJECT CHAPTER: MODULE : 21
 FOR HOUSEHOLD GOODS
• Mention the item/brand.
• Model / year of manufacture.
• Condition.
• Price offered/ expected.

CLASS: SUBJECT CHAPTER: MODULE : 22

 SAMPLE QUESTION :
HOUSE FOR SALE
For sale, newly built house in 210sq.Yards. Two bedrooms, drawing room,
dining – cum – lobby. A one – kitchen and bath, spacious garage, near local
bus stop at Ajmer Road, Jaipur. Price 45 lakh. Contact Mr. Rajat Sharma (ph:
2xxx)

CLASS: SUBJECT CHAPTER: MODULE : 23

 TO PRACTISE
You want to sell your car as you are going
abroad. Draft a suitable advertisement in not
more than 50 words to be published in the
classified columns of 'The Times of India'.
Give necessary details of the car. You are Amit
/ Amita residing in Karol Bagh, Bangalore.
CLASS: SUBJECT CHAPTER: MODULE : 24
 MISSING PERSON /PET ANIMALS
FEATURES:
• Begin with missing.
• Give physical features.
• Mention age, name and identifying
features.

CLASS: SUBJECT CHAPTER: MODULE : 25

CONTINUATION….
• Mention since when or from where
missing.
• Reward offered.
• Contact address and phone number.

CLASS: SUBJECT CHAPTER: MODULE : 26

SAMPLE :
MISSING PERSON
The public is hereby informed about the missing of a 5
year old boy from Central Park in Connaught Place since
last Friday (date). The child responds to the name –
‘Bunty’. He is fair complexioned and was wearing a
yellow shirt and denim shorts. The informer will be
suitably rewarded. If anyone knows about his
whereabouts contact Mahesh (ph: 232xxxx).
CLASS: SUBJECT CHAPTER: MODULE : 27
 TO PRACTISE

Your neighbour's daughter is missing.

Draft an advertisement for a national
daily providing the necessary details
in not more than 50 words.

CLASS: SUBJECT CHAPTER: MODULE : 28

 WILL CONTINUE…….

THANK YOU

CLASS: SUBJECT CHAPTER: MODULE : 29