ADVERTISEMENT

MARKING SCHEME

 FORMAT : 1 MARK
 CONTENT : 2 MARKS
 EXPRESSION : 1 MARK
 ADVERTISEMENT
(4 MARKS)
DISPLAY CLASSIFIED
 Commercial Purpose, More space  Occupy less space
 Expensive  More Economical
 Visual Attractive, Appealing  Use words or short phrases
 Catchy Slogans  Simple, Concise and Compact
 Varying Font Size, Shapes  Title & contact details
 Convey complete information
 CLASSIFIED
ADVERTISEMENT

DISPLAY ADVERTISEMENT
 POINTS TO REMEMBER

CLASSIFIEDS DISPLAY
 Always put the advertisement in a box.  It should be brief, precise, striking and to the
 point.
Begin with AVAILABLE, WANTED ,
REQUIRED etc. according to the question.  No need for elaborate descriptions- relevant
 information is MUST.
Put the correct heading/category under which
the advertisement comes.  Address/ Contact Number should be given. .

NOTE: Advertisements should be enclosed in a box.

 DIFFERENCE BETWEEN
POSTER & DISPLAY
ADVERTISEMENT
 Display advertisement is done for telling people about something for sale
purposes i.e. we highlight only the good qualities of the thing and the sole
purpose is to attract people to buy it.
 Meanwhile a poster is something that simply tells us about the thing or concept
or idea. Both good and bad aspects of it are presented in the poster and it is
usually for spreading awareness -- not for selling anything
CLASSIFIEDS

 Occupies less space

 More Economical
 Use words or short phrases
 Simple, Concise and Compact
 Conveys complete information
 EMPLOYMENT – situation vacant or situation wanted
TYPES OF CLASSIFIED
ADVERTISEMENT
MATRIMONIAL – bride or groom wanted

ACCOMODATION – to-let or accommodation wanted

REAL ESTATE – sale or purchase of property

VEHICLES – sale or purchase

LOST AND FOUND REPORTS

MISSING – persons and pets

CHANGE IN NAME

TOUR AND TRAVELS

TYPES

CLASSSIFIED:

categorized into columns according to different classes

brief and occupy less space

economical

written in short phrases and words

language is simple, concise, factual and formal

no blocks or designs
1. Situation Vacant types

This advertisement is written by an employer who is looking

for the services of a person in his organization.
 Always begin with WANTED or REQUIRED
 Name of the organization must be always present
 Number of vacancies and the post for which advertised should be clearly stated.
 The age and gender of the candidate required.
 Qualification and requisite experience needed for the post.
 Pay scale, perks and also the mode of applying (E-mail, postal, etc)
 Contact address and phone number for correspondence

CLASSIFIED
SAMPLE

CLASSIFIED
 CLASSIFIED ADS –
SITUATION
VACANT
Begin with ‘WANTED’ / ‘REQUIRED’

Name of organization

Indicate post and number of vacancies

Essential qualifications and experience

Any preference – age, gender etc.

Other details are optional

Pay scale and perks

Mode of applying

Contact address, phone / fax no.

 SAMPLE

SITUATION VACANT
WANTED a smart, confident P.A. for a leading export house. Qualification – graduate, age –
25-30 years. Typing speed 80 wpm. Preference to those who can handle computer. Salary
negotiable. Apply with complete bio-data by 20th December to Secretary, Orient Export
House, T. Nagar, Delhi. PH:9911223344

SITUATION VACANT
WANTED for an advertising agency in Mumbai, a talented graphic designer. Must be
graduate or have relevant qualifications related to graphic designing. Must be well-versed with
graphic software, have previous experience. Salary: Rs 25,0000 + benefits / negotiable. Please
send CV to P O Box 26745,Andheri East, Mumbai or email: calibre@gmail.com
LET’S PRACTICE

 Clayton International School needs a secretary to

the Principal. The Administrative Officer drafts an
advertisement for publication in the Classified ad
section of a newspaper. Write the advertisement.
 SITUATION
This is written by a job-seeker. WANTED
personal details such as qualification and
experience

age & gender

any other details

preferences: type of job

expected salary & perks

provide contact no. & address

CLASSIFIED
 SAMPLE

SITUATION WANTED
B.E. (Electrical Engineer), topper from Delhi University with an experience of 5 years in a
multinational , seeks a job in or around Delhi. Familiar with Java, C++. Expected Salary 35,
000 p.m. Contact: Amit Khanna, B12, Sarojini Nagar, New Delhi.9988776655.

SITUATION WANTED
Looking for a job in one of the private schools, did PG from IGU(Indira Gandhi University),
have 5years experience, excellent communication skills, pleasing personality, salary
negotiable, available for interview on any working day, interested schools may approach.
Contact: Ahmed Khan, B15, Sarojini Nagar, New Delhi.9988776666.
LET’S PRACTICE

 You are Vikram/Sonia, Hon’s graduate in history

with specialization in Medieval India. You are
well acquainted with places of historical interest
in Delhi, Agra and Jaipur. You are looking for the
job of tourist guide. Write an advertisement in
about 50 words for the situations wanted column
of a local newspaper. Your contact no. 999751234.
2. To-Let ads

This is written by a person looking for tenants for his/her

property
 Begin with WANTED or AVAILABLE
 Type of accommodation should be mentioned.
 Rent expected
 Give proximity to markets and also indicate whether it’s sun facing, etc.
 Contact address and phone number

CLASSIFIED
 TO-LET

begin with ‘Available’

type of accommodation – bedrooms, size of rooms, bath etc
brief description – floor, porch, garage, lawn
direction/ location – park facing, sea facing
construction type
details of water/ electricity supply
state rent expected, other terms
contact address/ phone no.
 SAMPLE

TO-LET
AVAILABLE on rent Sushant Lok, Ansals MIG flats, II floor, two B/Rs, lobby, balcony, fully
furnished, well-ventilated. Walking distance from main market & taxi stand and park. Rent
expected Rs 25000 (fixed). Contact Subodh 2B/31, Sushant Lok, Ph. 27521012
LET’S PRACTICE

 You are Aman / Shalini of 98, Vijay Vihar,

Haryana and wish to let out your newly built
house. Draft an advertisement in not more than 50
words for publication in the ‘To Let’ column of
Hindustan Times giving all necessary details.
 GOODS/ACCOMODATION
WANTED

Accomodation: floors, no. of rooms, flat/bunglow,

Goods: Model, Features, Accessories

any other details

Fixtures and fittings or location & surroundings

Expected rent or price

provide contact no. & address

CLASSIFIED
 SAMPLE

ACCOMMODATION WANTED
Metals & Minerals Corp. of India needs suitable accommodation on rent to be used as a
guesthouse. Should be located in a posh area with excellent facilities. Uninterrupted water &
electricity. Nearby market must. Owners please contact R. Lal, Executive Manager, PH:
01123333333.

CAR WANTED
Wanted a second-hand car, with no scratch and damage, should be at least 2.2L. With good
interior, music system, specifically in black colour. Maximum 3 years old model. Price should
not exceed Rs.2 lakh. Sellers can contact Amit at 9812345678.
LET’S PRACTICE

 You are Dr. Shagun residing in New Delhi. Write an

advertisement to be published in a newspaper for suitable
accommodation on rent in Gurgoan to be used as a clinic.
SALE AND PURCHASE
 SAMPLE

CAR FOR SALE

AVAILABLE Honda Civic 1.8, silver, 2007 model, fully automatic, A/C, 35,000 km, single-
owner driven, original parts, excellent condition. Price non-negotiable Rs. 3,50,000/-. Contact
Arun Mittal, 994567823 within 4 days.

FOR SALE
Available Maruti Van, LX, Diesel, year 1999, self-driven, sparingly used, scratch less, a
stereo, air-conditioned, beautiful upholstery, no expenses. Contact: C.D. Kumar, 9350556655
 SAMPLE

HOUSEHOLD GOODS FOR SALE

FOR IMMEDIATE SALE, a brand-new Sony TV, 32” and LG washing machine Model
121. Six months old. Both in excellent working condition. Owner going abroad. Prices
negotiable. Contact: Divya, 13B Kailashpur, Baroda. Phone: 093456789.
You are Karan Kumar/ Karuna Bajaj, a leading lawyer practising in Surat. You want to
buy an independent house at City Light Road to be used as office-cum-residence.
Draft an advertisement in about 50 words for the classified columns of a local
newspaper.
5. Lost & Found

 Begin with ‘Lost’ or ‘Found’.

 Specify the Item.
 Give brief physical description.
 Mention when/where lost or found.
 Reward, if any.
 End with contact address & phone number

CLASSIFIED
 LOST AND FOUND
LOST black leather purse in DTC bus (route no.
315), while travelling between Lucknow Road and Red
SAMPLE Fort. Besides cash it contains some very important bills
and receipts. Finder will be suitably rewarded. Please
contact: Anil Sood, B-67, Lucknow Road, New Delhi
or Phone 27618456.
 LOST AND FOUND

 You are Madhav/Mohan of 95, Surya Colony, Mehrauli. You lost a

briefcase while travelling in a bus form A.I.I.M.S. to Mehrauli.
Draft an advertisement for a newspaper in about 50 words.
 You are Manisha Pant. You lost your file which contained your passport and
certificates. Draft an advertisement to be published in the Lost and Found
column of a local daily.