CLOTHING

By Hiraya Manawari est. 2021

What problems does the product or
service resolve?

✘ Selling clothes is providing one of the basic

human needs (food, clothing, shelter). In
countries suffering from poverty, access to
cheap clothing is a great good to the population.
It allows resources to be spend on food, housing
and other necessities.

2
 What niche will it address?

✘ In fashion, a niche market is a small subset of the

market of a specific group of people with a specific
taste, price point, and quality preferences. In general,
it's an environment where people want a particular
set of clothing and there are not many providers. Our
Clothing business will focus on trendy t-shirts.

3
 Who are the customers?

Everyone is the target customers of this clothing business.

For everyone is in need of clothes and it was one of our basic
needs.

4
How this enterprise sell its products?

We believed that selling

online was not enough to
earn money. Therefore we
would like to invest more
and open a physical store or
atleast small space to sell our
products.

5
What is the sized of the market to be served?

The sized of the market to be

served is maybe just here local.

6
How will the business make money?

As we have said to the previous questions, we

should not stay alone on online selling because not
everyone are fun in using technologies especially the
oldies. So we would like to open a store where both
online and physical store can sell of all of our items
and earn more money.

7
 What other products pose
competition to the business and how
will the enterprise maintain its
competitive advantage?
Different popular existing clothing brands are our
huge competitors. To maintain competetive
advantage of the business, we make sure to
merchandise or rebrand quality clothes but cheaper
in price than our market rivals.

8
 What other products pose
competition to the business amd how
will the enterprise maintain its
competitive advantage?

Different popular existing clothing brands

are our huge competitors. To maintain
competetive advantage of the business,
we make sure to merchandise or rebrand
quality clothes but cheaper in price than
our market rivals.