Business Plan

09/01/2023

Ramified LLC
111 Okanagan Dr.
Charles Town, WV, 25414
304-616-6173
https://www.ramified.com
RamifiedLLC@gmail.com
II. Company Description
1. Company mission statement
Our mission is to provide electrolytes to people in the simplest and most efficient ways possible
for maximum performance. Ramified will help athletes and people stay hydrated throughout
their entire game, workout, and day-to-day activities. Ramified will make sure whoever is taking
it will get the necessary number of electrolytes to stay hydrated throughout their activity.

2. Company philosophy and vision

Ramified values in being true to the customer and ourselves. We are all about integrity,
honesty, having fun, and being family orientated. Our long-term outlook for the business is to be
able to compete with the higher more popular name-branded companies. We want our company
to be well known across the states and become a national chain.
3. Company goals
Our company's short-term goal is to open an online store to get our product to our
clients. We want to reach 500 sales by the end of 2023. Our long-term goal for our company
would be to open an in-person store in the upcoming years.
4. Target market
Our company's main target market is athletes. Anybody who loves being active and going
outside can enjoy our products.

5. Industry
Our industry is classified in the sports beverage industry, which is a competitive industry
because people want to exercise and stay healthy but by doing that with flavored things.
Everyone wants to perform whatever they are doing from playing in a game to taking a hike, at
peak performance. Being able to do that by simply drinking with someone that tastes good makes
the market big. The global Sports Drink Market Size was valued at USD 24.44 billion in 2022
and is likely to reach USD 32.61 billion by 2028. As the market is growing at peak time,
ramified will be pushed out to athletes and everyday people to take advantage of this growth.

6. Legal structure
a. We made our business an LLC because we are a small startup that is trying to get
the wheels turning. LLC gives us full control of what we want to do with our
product and business.
b. We are each partial owners of the company, and each run our own division of the
company. All three of us have an equal share of ownership of our company. We
are willing to let investors come into our company to represent us.
III. Instructions: Products & Services
1. Your company’s products and/or services: Ramified is a product that provides
electrolytes whether it's through gum, food, or liquids. The goal is for Ramified to be made in
warehouses, as we hope to offer jobs to many people. To make ramified produce the best it can,
our product needs to be in relation with scientists who can formulate our drink to be the most
effective and healthiest. We also will have connections with athletes who can represent our
product to push it out to our audience.

2. The problem the product or service solves: The problem we will be solving is
helping athletes replenish electrolytes during their sport rather than after. With our electrolyte
gum, athletes will be able to gain electrolytes while they play. Many athletes chew gum during
games and with our electrolyte gum, they will be able to replenish themselves with our product.
It is an easier way to maintain electrolytes while they are playing, and other companies have not
explored this route yet. We will be one of the first companies to pursue this idea.

3. Any proprietary features that give you a competitive advantage: We have a

patent pending for our electrolyte gum. We are getting a license for our products, which will help
us supply our buyers. We are also in the works of getting exclusive agreements.

4. How you will price your product or service: We have a rough price range between
$7-$20. This cost is between our various sizes of bags of gum you can purchase. We are in the
works of creating a monthly subscription of our products that will allow our consumers to
receive our products monthly. Our product fits into the mid-range pricing range compared to our
other competitors. With our products and reasonable prices, it makes ramified more attractive to
our audience.
IV. Marketing Plan

1. Market research

· The electrolyte industry was valued at USD 33.4 billion and is projected to grow to
almost 60 billion after 2030
· The electrolyte industry has a market growth of 5.5% CAGR and is projected to double
its USD in the next 10 years
· It Is hard to pinpoint the exact size of our target market with how many athletes there on
around the world and people who want to be fit, but realistically it would be around the
billions,2-3 billion. For shares, with being an upcoming brand and other brands being so
dominate like Gatorade, Powerade, and liquid iv, our share right now would be five
percent and below.
· Being an athlete is becoming a more trending thing for all ages. Kids are in sports more
than ever and our athletics industry is bigger now than ever. Also, people are more in
tune with their health than before, and it is very trendy to be fit and healthy in today's
world. Those two combines are the reason the electrolyte industry is projected to double
in USD in the next 10 years. Athletes are looking for the best ways to be at peak
performance and everyday people are looking for ways to have the ability to stay fit,
allowing our product to be a hit.
2. Barriers to entry
 Brand recognition challenges: Since we have many competitors, we will have to lean on
our online store and monthly subscription to get our company name out to consumers.
 High Startup costs: To start we will find a small place to start our business, but to start we
will do all the work ourselves so we will not have employees to pay.
 Finding real estate: With how much it is to buy warehouses, we will have to start out
somewhere small or in a garage until we gain enough to buy a warehouse.
 Patent Protection: We will have to be careful and do research to make sure we have the
green light and cannot be sued.
 Government Regulations: Again, we will have to do our research to make sure we abide
to the rules and regulations.

3. Threats and opportunities

· The electrolyte industry is not affected at all by any government changes but if there were
to be any our brand would comply as there is not much of a political side to this industry.
· Our industry is always looking for changes in technology and always looking to take our
product to the next level. Any new discoveries or modern technology will be used to give
our customers the ability to perform at peak performance.
 · As innovative technology does come out and products do get more expensive, Ramified’s
goal is to always stay true to our audience, creating that relationship, and will do our best
to have the fairest prices and the most convenient ones for our consumers,
· Our goal in this industry is to get to the top as a product. We have seen what the best
companies have had to do to get there, and we have seen what companies have done to
fall off. There are not too many changes happening as certain brands have dominated the
industry, but smaller brands have been made and are on the rise. Not too many changes
are expected but we are prepared to adapt and overcome anything we need to.

4. Product/ Service Features and Benefits

· Our products have many unique features for every type of customer we have. Our
products target a certain percentage of people who love to be active outdoors. Ramified
will help outdoor lovers give them the proper electrolytes they deserve.
· The most important benefit that Ramified has is that it gives the proper electrolytes to the
user. It be our powder packets to make a refreshing drink for our runners, or our gum for
our athletes.

· We will be shipping our products. There will be a shipping fee of $6.99 for our shipping
fee.
· There will be no warranty.
· There will be no service contracts
· Ongoing support
· Training
· We have a 15-day (about 2 weeks) back refund policy.

5. Target Customer

Our target customers are athletes and anybody that likes to be active. For example: Athletes,
runners, hikers, bicyclists, and people that go to the gym.
Consumers:
 Age: Any
 Gender: Any
  Location: Since we have an online store, we can sell and ship to anywhere across the
United States.
 Income: Any
 Occupation: Any
 Education Level: Any

6. Key competitors
Some of our competitors will include Gatorade, Liquid IV, and Propel. All these companies have
electrolyte products that will compete with us. Whether that be powder packs or bars none of
those companies have electrolyte gum which we will be pursuing more. They also have a certain
target area for customers like we do. That target area consists of athletes, which is our main
target audience. Then we also have a high percentage of customers who all like to go outdoors,
be active, or go to the gym. Our indirect competitors would be pre-work products. Such as
Bucked Up, Ryse, Total War, Psychotic, C4, etc. They sell caffeine as we sell electrolytes, and
both consumers are big in that field.

7. Positioning/Niche

Our unique segment of this market, outside of sports drinks, is gum. Ramified is unique and differs from
other electrolyte brands because we offer electrolyte gum. The way we are going to present and grow our
brand is strictly through social media. We will have an Instagram page, a TikTok page, a Twitter page,
and a Facebook. Posting our brand on these platforms, growing, and creating relationships with our
audience.

8. How you will market your product/service

We will use social media and online sources to grow and advertise our product. We will run our own
Instagram and TikTok pages. We will be able to reach certain audiences and target them easier by using
social media.
We will advertise our product Ramified with our own website, and social media platforms including
Instagram, TikTok, Twitter page, and Facebook page. We will use flyers and business cards as well as
walk around our local campus to have people test out our product. We will use these methods since
nowadays everyone is on social media, and we will be able to grow our product that way. It is also the
most efficient and cheapest way to market.

9. Promotional budget

We will be spending around $20 weekly on our marketing. Since we will only have to spend
money for social media ads it will be cheap. It will be more work we will have to do but we will
be spending less money.
10. Pricing

· Our pricing is lower right now due to our positioning because we are just starting. We want our
product to be appealing and welcoming to customers.
· Our prices are a tad lower compared to other competitors such as quench gum. The reason for this
is as we are just starting out, we need every advantage we can get to be better than our
competitors
· I think when it comes to performance enhancement, if it is worth it people will pay for it so price
is not a deciding factor but as we start off, we must be humble, and pricing will matter a little to
put ourselves over other companies.
· As a starting business, we want to take in all constructive criticism so we can grow and see where
we are doing good and where we need improvement. Our goal is always to be nice and
understanding. When it comes to policies and credits, it is hard to have any refund system for
gum or any food.

11. Location or proposed location

For now, we will be operating at our houses and selling and shipping our product through our
online store. This is a good way to start things off since we will not need too much space because
we will be the only workers. We will not have to worry about employee parking or a store. Our
future goal is to get a lease for a warehouse somewhere in the eastern panhandle.

12. Distribution channels

To sell our products, the methods we are looking to use are direct sales, e-commerce, inside sales
force, and outside sales representatives. We are planning to start humbly and go around campus
and gyms offering our gum and products. From there, we will expand to online shopping, and all
those methods help. As we grow, our future goal is to make partnerships with athletes and bigger
brands.

13. 12-month sales forecast

Sales Forecast
(12 Months)
Ramified
January 2024

12-month Sales
Sales Forecast History
Cu
rre
nt
Mo
nt
h
An En
nu di
al ng
Ja Fe Ma Ap Ma Ju Jul Au Se Oc No De To m
n- b- r- r- y- ne y- g- p- t- v- c- tal m/ 20 20
24 24 24 24 24 -24 24 24 24 24 24 24 s yy 15 14 2013
Gum
Small
units 10 10 10 11 12 15 17 20 12
sold 25 50 50 75 0 0 0 0 5 0 5 0 60
Sale
price
@ $7
unit $7 $7 $7 $7 $7 $7 $7 $7 $7 $7 $7 $7
Gum
Small $
TOTA 17 35 35 52 70 70 70 77 87 10 12 14 88
L 5 0 0 5 0 0 0 0 5 50 25 00 45 0 0 0 0

Gum
Mediu
m
units
sold 10 5 5 4 7 8 10 9 9 10 4 4 85
Sale
price
@ $ $ $ $ $ $ $ $ $ $ $ $ $
unit 14 14 14 14 14 14 14 14 14 14 14 14 14
Gum
Medi
um
TOTA 14 11 14 19 19 14 1,1
L 0 70 70 56 98 2 0 6 6 0 56 56 34 0 0 0 0

Gum
Large
units
sold 2 4 4 5 6 6 5 6 5 4 4 3 0
Sale $ $ $ $ $ $ $ $ $ $ $ $ $
price 20 20 20 20 20 20 20 20 20 20 20 20 20
@
unit
Gum
large $
TOTA 10 12 12 10 12 10 10
L 40 80 80 0 0 0 0 0 0 80 80 60 90 0 0 0 0

6
pack
units
sold 3 2 2 2 3 4 5 5 5 4 4 3 42
Sale
price
@ $ $ $ $ $ $ $ $ $ $ $ $ $
unit 15 15 15 15 15 15 15 15 15 15 15 15 15
6
pack $
TOTA 63
L 45 30 30 30 45 60 75 75 75 60 60 45 0 0 0 0 0

Cat 5
units
sold 0
Sale
price
@
unit
Cat 5
TOTA
L 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Cat 6
units
sold 0
Sale
price
@
unit
Cat 6
TOTA
L 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Cat 7
units
sold 0
Sale
price
@
unit
Cat 7
TOTA
L 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Mont 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
hly
totals
: All
 Categ
ories

V. Instructions: Operational Plan

1. Production
We will be producing and making our product in the comfort of one of the owners' households. We have
dedicated the garage to be a user-friendly, clean, and safe environment. We will buy all the necessary
ingredients to make our products from scratch. We will deliver our products by mail.

2. Quality control
Every package that leaves our facility will be inspected by one of us. We will make sure that
there is nothing wrong and the process of making each product will be the same. This will help
make sure that every batch of our products are made the same way with the same ingredients
every time.
3. Location
Our business is in Charles Town, WV. The current address is 111 Okanagan Dr, Charles Town, WV,
25414.
a. House
b. Accessibility for our customers will be through our online website.
c. We do not pay any rent right now due to us working from one of the owners' houses.
d. Utilities will include parts of the electric and water bill. Which will be added up at the
end of each month and we will pay our portion of it.

4. Legal environment
e. In the state of West Viginia, you do not need a permit for our product.
f. The insurance coverage your business requires and how much it costs. We have not been
able to find what insurance coverage we need yet.
g. There are no environmental, health or workplace regulations affecting our business.
h. There are no special regulations affecting the industry we are in as of right now.
5. Personnel

i. Starting out it will just be the three of us making the products. Once we have grown and
get a warehouse, we will hire some manufacturers to help make our products.
j. The number of employees we hire will depend on how well the business is doing and
how many products we will be selling.
k. I do not think we will hire freelancers or independent contractors.
l. They will need to have basic cooking skills.
m. Once we have employees, they will work on hourly wage with two week pay periods.
n. We will do background checks on new employees and see if their background work
matches up with what we need. We will post job openings on LinkedIn.
 o. Employees will be required to have a food handlers' card. As well as having some
background and experience in making and handling food.

6. Inventory
· We will keep raw materials, supplies, and finished products on hand.
· We will be investing between $150-200 in inventory.
· How does this compare to industry averages? We hope to break even with our inventory turnover
and at the start it will be lower than our competitors' averages.
· We will need more inventory during the spring, summer, and fall months when it is hotter. This
will be when we will be selling most of our products.
· We will be going and picking up most of it from stores so there will not be a delivery time.

7. Suppliers
· We will be getting most of our supplies from Costco, and what they do not sell we will buy
online from a company.
· All the inventory we will be buying is the ingredients for our gum and powder packs, and what
we will be packaging them in.
· We do not expect any supply shortages since we will be buying from grocery stores including
Costco so we can buy in bulk and save money.
· No, as of now we do not.
· We might see changes in the cost of supply depending on inflation in the economy. We will still
buy supplies when needed.
· We will be paying in full when we go to get more ingredients from the store.

8. Credit policies
All our transactions will be online. We will not have to worry about slow-paying customers because they
will have to pay in full when they buy our products. With our monthly subscription, if they do not have
the money then they will not receive the product for the month until they can pay for it.

V1. Management and Organization

1. Biographies
Cayden Sorenson-
I am one of the three owners of Ramified LLC. I have worked at the same company for the last
four years at a place called Harpers Ferry Adventure. I started off in the tube yard then became a zip line
and ropes course guide for the last two years. I also have experience in the food industry as I worked at a
pizza place. Lastly, I worked at a North Face Outlet store while in my freshman year of college. I would
say some of my skills are that I have a good work ethic. I have a good focus when things get serious and
the ability to lock in during these times. I bring a good attitude to the workplace and can relate to guests. I
am modern and up to date, so my customer service works well with people. When it comes to instruction,
I am clear and brief with it.

James Williams-
I am one of the three owners of Ramified LLC. I most recently worked at Harpers Ferry
Adventure Center for the past three summers. I was the manager or lead, for our flat-water tubing tube
yard. I have also worked at a Christmas Tree Farm for two winters, and I was a cashier at Food lion.
Overseeing the tube yard has helped me know how to be a good boss. Customer service was also
something I worked hard with at all my jobs. If your customers can trust you, then they will keep coming
back. I have a good work ethic and am always early for work. I have also been easy to work with and can
communicate easily with other coworkers. When it comes to work, I always keep a good attitude and try
my best.

Matthew Gauvreau-
I am one of the three owners of Ramified LLC. My working career started at the age of 14 when I
would mow the property of my community pool. At 16, I became a lifeguard until I was 19. At 18 I
started working at Home Depot for one year. The Job I currently have and have had for 2 years now since
the age of 18, is being a staff at The Jefferson County Parks and Recreation. There I set up events and
teach kids how to play sports. I think the three great strengths I bring to the table are communication, hard
work, and trustworthiness. In all my jobs I have had to learn how to communicate well with customers
like at Home Depot and I have Home Depot to communicate well with parents when lifeguarding and
being staff. I represent trust because when lifeguarding, everyone must trust me to keep everyone safe. As
a staff parents need to trust me with their kids. And lastly, hardworking I worked since I was 14 and I
worked multiple jobs at once, showing my hardworking
1. Advisors
a. Kirk Bottner/ Bottner and Associates
b. Darnell and Co
c. Cayden Sorenson, James Williams, Matt Gauvreau
d. Cayden Sorenson, James Williams, Matt Gauvreau
e. Dave Piepenbrink/ State Farm
f. Ken Chalifour
g. Daniel Williams/ BCT
h. None

Opening Day Balance

Sheet
Ramified
Assets

Current Assets
Cash in Bank $1,750
Inventory 100
Prepaid Expenses 1,750
Startup Expenses 400
Total Current Assets $4,000

Fixed Assets
Machinery & Equipment $2,500
Furniture & Fixtures -
Leasehold Improvements -
Real Estate / Buildings -
Other 100
Total Fixed Assets $2,600

Other Assets
Utilities $350
Specify -
Total Other Assets $350

Total Assets $6,950

Liabilities & Net Worth

Current Liabilities
Accounts Payable $-
Taxes Payable -

Notes Payable (due within 12 months)

Current Portion Long-term Debt

Other current liabilities (specify) -
Total Current Liabilities $-
Long-term Liabilities
Bank Loans Payable (greater than 12
months)
Less: Short-term Portion -
Notes Payable to Stockholders -
Other long-term debt (specify) -
Total Long-term Liabilities $-

Total Liabilities $-

Owners' Equity (Net Worth) $6,950

Total Liabilities & Net Worth $6,950

Fisca
l
Ram Year
Cash Flow (12 ified Begi
months) LLC ns: Jan-24
Pre-
Total
Start Jan- Feb- Mar- Apr- May Jun- Jul- Aug- Sep- Oct- Nov- Dec-
Item
up 24 24 24 24 -24 24 24 24 24 24 24 24
EST
EST
Cash on Hand
1,75 1,75 1,44 1,23 1,03 1,07 1,21 1,37 1,43 1,56 1,55 1,61
(beginning of 958 1,750
0 0 5 8 0 6 5 1 7 6 9 9
month)

CASH RECEIPTS
1,01 1,16 1,24 1,33 1,42 1,56
Cash Sales 400 530 530 711 963 992
5 1 6 0 1 1
Collections fm CR
accounts
Loan/ other cash
inj.
TOTAL CASH 1,01 1,16 1,24 1,33 1,42 1,56
0 400 530 530 711 963 992 0
RECEIPTS 5 1 6 0 1 1
Total Cash
1,75 2,15 1,97 1,76 1,74 1,92 2,06 2,23 2,53 2,68 2,89 2,98 3,18
Available (before 1,750
0 0 5 8 1 1 8 0 2 3 6 0 0
cash out)

CASH PAID OUT

Purchases
100 133 133 178 241 248 254 290 312 333 355 390
(merchandise)
Purchases
(specify)
Purchases
(specify)
Gross wages
(exact
withdrawal)
Payroll expenses
(taxes, etc.)
Outside services
Supplies (office &
25 25 25 25 25 25 25 25 25 25 25 25
oper.)
Repairs &
10 10 10 10 10 10 10 10 10 10 10 10
maintenance
Advertising 20 20 20 20 20 20 20 20 20 20 20 20
Car, delivery &
50 50 50 50 50 50 50 50 50 50 50 50
travel
Accounting &
50 50 50 50 50 50 50 50 50 50 50 50
legal
Rent
Telephone 100 100 100 100 100 100 100 100 100 100 100 100
Utilities 350 350 350 350 350 350 350 350 350 350 350 350
Insura
nce
1,00 for
Insurance
0 the
whole
year
Taxes (real estate,
etc.)
Interest
Other expenses
(specify)
Other (specify)
Other (specify)
Miscellaneous
1,99
SUBTOTAL 0 705 738 738 783 846 853 859 895 917 938 960 0
5
Loan principal
payment
Capital purchase
(specify)
Other startup
costs
Reserve and/or
Escrow
Owners'
0 0 0 0 0 0 0 200 200 400 400 400
Withdrawal
TOTAL CASH PAID 1,09 1,11 1,33 1,36 2,39
0 705 738 738 783 846 853 859 0
OUT 5 7 8 0 5
Cash Position 1,75 1,44 1,23 1,03 1,07 1,21 1,37 1,43 1,56 1,55 1,61
958 785 1,750
(end of month) 0 5 8 0 6 5 1 7 6 9 9

ESSENTIAL
OPERATING DATA
(non cash flow
information)
Sales Volume
(dollars)
Accounts
Receivable
Bad Debt (end of
month)
Inventory on hand
(eom)
Accounts Payable
(eom)
Depreciation

Profit and
Loss
Projection
(12 Months)

Ramified LLC.

Fiscal Year
Begins
Jan-24

Jan- Mar- Apr- May- Jun- Aug- Sep- Oct- Nov- Dec- YEAR
24 Feb-24 24 24 24 24 Jul-24 24 24 24 24 24 LY

Revenue (Sales)
Gum Small TOTAL 25 50 50 75 100 100 100 110 125 150 175 200 1,260
Gum Medium TOTAL 10 5 5 4 7 8 10 9 9 10 4 4 85
Gum large TOTAL 2 4 4 5 6 6 5 6 5 4 4 3 54
6 pack TOTAL 3 2 2 2 3 4 5 5 5 4 4 3 42

Category 5 0

Category 6 0

Category 7 0
Total Revenue
(Sales) 400 530 530 706 963 992 1,015 1,161 1,240 1,330 1,421 1,561 11,849

Cost of Sales
Gum Small TOTAL 15 25 25 50 50 75 75 90 105 110 125 150 895
Gum Medium TOTAL 3 1 1 1 2 2 3 2 2 3 1 1 21
Gum large TOTAL 1 1 1 1 2 2 1 2 1 1 1 1 14
6 pack TOTAL 1 1 1 1 1 1 1 1 1 1 1 1 11

Category 5 0

Category 6 0

Category 7 0
Total Cost of Sales 19 28 28 53 54 80 80 95 110 115 128 153 940

Gross Profit 381 502 502 653 909 913 935 1,066 1,130 1,216 1,293 1,409 10,909

Expenses

Salary expenses 0

Payroll expenses 0

Outside services 0
Supplies (office and
operating) 25 25 25 25 25 25 25 25 25 25 25 25 300
Repairs and
maintenance 10 10 10 10 10 10 10 10 10 10 10 10 120
Advertising 20 20 20 20 20 20 20 20 20 20 20 20 240
Car, delivery and
travel 50 50 50 50 50 50 50 50 50 50 50 50 600
Accounting and legal 50 50 50 50 50 50 50 50 50 50 50 50 600

Rent & Related Costs 0

Telephone 150 150 150 150 150 150 150 150 150 150 150 150 1,800
Utilities 250 250 250 250 250 250 250 250 250 250 250 250 3,000
Insurance 83 83 83 83 83 83 83 83 83 83 83 83 1,000
Taxes (real estate,
etc.) 0

Interest 0
Depreciation 62 62 62 62 62 62 62 62 62 62 62 62 741
Other expenses
(specify) 0
Other expenses
(specify) 0
Other expenses
(specify) 0

Misc. (unspecified) 0
Sub-total Expenses 700 700 700 700 700 700 700 700 700 700 700 700 8,401
Reserve for
Contingencies 70 70 70 70 70 70 70 70 70 70 70 70 840
Total Expenses 770 770 770 770 770 770 770 770 770 770 770 770 9,241
Net Profit Before
Taxes -389 -268 -268 -117 139 142 165 296 360 445 523 638 1,668

VII. Executive Summary

Executive Summary: Ramified
Ramified provides electrolytes in the simplest and most efficient ways for optimal
performance. Our mission is to keep athletes and individuals hydrated during various activities,
ensuring they receive the necessary electrolytes for sustained performance. Ramified values
integrity, honesty, fun, and family orientation. Our long-term vision is to compete with
established brands, becoming a nationally recognized company known for quality electrolyte
products. As a small startup, Ramified has opted for an LLC structure, offering full control over
our product and business decisions. Ramified offers electrolytes through innovative products
such as gum, food, and liquids. We aim to collaborate with scientists to formulate the most
effective and healthy drink. Connections with athletes will help promote our product to a wider
audience. With a price range of $7-$20 for various product sizes, Ramified aims to offer
affordable options while maintaining quality. Some barriers to entry are leveraging our online
store and monthly subscription model to overcome competition challenges. Our initial operations
were managed in-house to minimize costs. Starting small and expanding as the business grows.
Conducting thorough research to ensure legal protection. Complying with industry regulations
through careful research. Some of our threats and opportunities are the electrolyte industry
remains unaffected by government changes, providing stability. Ramified has opportunities to
establish a strong presence through compliance with industry standards. Ramified products cater
to various customer needs, with a focus on outdoor enthusiasts. The primary benefit is providing
proper electrolytes to users, whether through Ramified bars for hikers or powder for athletes. Our
target customers include athletes, runners, hikers, bicyclists, and gym-goers—individuals who
value an active lifestyle. Current pricing is positioned lower to attract initial customers, making
the product appealing and welcoming. Ramified is headquartered in Charles Town, WV, at 111
Okanagan Dr, 25414. We maintain a stock of raw materials, supplies, and finished products to
meet customer demand efficiently. In summary, Ramified Electrolytes stands as a promising
player in the hydration market, driven by a clear vision, innovative products, and a customer-
centric approach. As the company navigates challenges and seizes opportunities, it is well-
positioned for a journey toward national recognition and success in the dynamic world of
electrolyte solutions.