1. What problems does the product or service resolve?

- Selling clothes is providing one of the basic human needs (food, clothing, shelter).
In countries suffering from poverty, access to cheap clothing is a great good to the
population. It allows resources to be spend on food, housing and other necessities.
2. What niche will it address?
- In fashion, a niche market is a small subset of the market of a specific group of people with a
specific taste, price point, and quality preferences. In general, it's an environment where
people want a particular set of clothing and there are not many providers. Our Clothing
business will focus on trendy t-shirts.