Vighnesh Raghuvir

GLOBAL PRODUCT MANAGER – MARKETING & SALES

A Marketing Professional with a stint in Sales offering extensive & rich experience
of over 5.5 years. Academically groomed with Full Time MBA in Marketing from
Tier-1 B-School and an Engineering degree. A Global Product Manager at ATG Tires
(Yokohama Tires) with Sub-segment’s Annual Turnover of INR 750 Crore.
Previously worked at JK Tyre as a Product Manager with portfolio of INR 600 Cr.
with key responsibilities of Marketing Strategies, RTM, New Product Development,
Product Lifecycle, P&L, Brand & BTL. Also headed Sales vertical with ATO of 72 Cr.
with a team of 10 people.

Notable Accomplishments of My Career Key Impact Areas

Product Management Specialist with key highlights
o Mix of Premium SKUs grew from 34% in 2016 to 71% in 2017 New Product Product Lifecycle
o Bottom 25% (De-growing) Area Office grew from -4% to 26% in 9 months Launch, Roadmap Management
o Exclusive Brand Shops showed growth by 30% and MBO by 21%
Enhanced sales by 19% at times when industry is growing at 6%
o Gain in Active accounts by 24% from 62 to 77 by generating demand Marketing P&L Management
o Network Expansion 30 new accounts-12 Dealers,13 Fleets,5 OEMs Strategies
o Revived 8 Old & large accounts by effective issue resolution
Acknowledged as Best Area Manager 4 times out of 11, Youngest Area
Manager among 74 employees in India
Recognized as Best Management Trainee of Year 2015 among 40 Consumer Buying Channel
candidates nationally Behavior Management, Sales

Education & Credentials ATL/BTL Activities Business Analytics, &

MIS
2015 Masters in Management Studies from Welingkar Institute (Marketing),
Mumbai
2012 Bachelors of Engineering from University of Mumbai (ETE)
Stakeholders Team Building &
Management Leadership
Career Timeline

2013 2015 - 2019 Since 2019

Professional Experience USP

Since Jul’19: ATG Tires Pvt. Ltd., Mumbai (Group Co. of Yokohama Tires)

Global Product Manager for Off Highway Tires in Earthmovers & Mining (OTR)
New Product Development by conversion of 18 NPRs to NPD from CEO by
Business case development. The requests came from Regions, OEM, Market Soft
shift, Line extensions
Conceptualizing NPD request for New tread pattern design for Grader Tires
Skills
Spearheaded special project for Development of Yokohama Tires for USA
Market
Initiating Line Expansion of new S-type tire for APAC also matching MEA’s
requirement
Project Management of 56 SKUs from new All Steel Radial OTR Tires
Strategizing Launch of $ 2.5 Billion sub-segment – Large OTR Tires
Steered Projects like Competition mapping, Testing & field reports, Machine
mapping, Segment presentation & training regional teams
Collaborating with internal Marcom team; leading the initiatives in (ATL/BTL)
marketing communication including product launch, media planning,
advertisement, digital marketing, online leads, enquiry generation and social
media campaign if required
Prior Experience Internships
Jun’15 – Jul’19: JK Tyre & Industries Ltd. Bidco Africa, KENYA “FMCG” (2014)
Route To Market: Sale grew by 22% for distributor
Growth Path/Deputations: NPD: Secondary Researched Dish Washing
Liquid/Paste
Infibeam “e-Commerce” (2015)
Jun'15 - Sep'15 Sept’15 – Aug’18 Aug’18 – Jul’19:
Loyalty & Rewards- Pre-sales to generate 39 leads
Management Trainee - Product Manager, Area Sales Manager –
Sales, Mumbai Delhi Mumbai, Ahmedabad Dentsu Aegis Network “Media” (2014)
Research on Visual Merchandising for Liquor Brand
Jim Beam on OTC shelves
Product Manager for LCV SCV (Bias & Radial) DDB Mudra “Media” (2013/14)
Product management specialist in Launching 21 New Products adding 7% Market Operation Black Dot - Make young Mumbai Vote
Share. Line extension of key pattern to gain sales by 45% MTNL “Telecommunication” (2011/12)
Implant Training on IP v6 Broadband
Owner of P&L to take Business calls on Product Mix, Policies, Pricing Strategies,
Schemes, Sales Promotion, Incentives, Inventory Control, Capacity, Warranty

Steered Marketing Strategies, ATL/BTL, Branding, Advertising, Route To Market, Academic Achievements
New Product Development, New Product Launch, STPD to drive visibility,
Gold Certification at IIM-Bangalore
engagement and demand in target accounts
amongst 60,000 students nationally
Ushered 7 On-Road Campaigns with budget of INR 9 Cr. for 4400 Van-Days 15+ IEEE prizes in Inter-College Robotics
focusing on customers & dealers, driving ROI by selling 6100 Tyre 4 Year Accreditation - SEA CADET CORPS

Participated in SUV Tyre TVC, Radio & Print campaigns

Collaboratively working on Strategic Business Plan (5-Year) and

Interests
reproducing it in Annual Sales Plan to ensure attainment of revenue goals Creating Games, Designing Events, Number
and profitable sell-through crunching, Playing Strategic games
Gym, Traveling, Cooking, Canoeing,
Work on Forecasting, aligning MSP with MIS for supply in Replenishment model via Swimming, Boat Pulling, Football, Basketball
SCM, Inventory Control & Capacity Management

Proactive & Creative in designing collateral for In-shop/Outdoor Branding & Execution
in form of Wall Painting, Posters, Danglers, Standees at mass scale Core Competencies

Area Sales Manager with ATO of INR 72 Cr. (Mumbai/Ahmedabad)

Spearheaded an Area Office with team of 10 people and attained Growth New Product
Development
Improvement in Active accounts by 24% from 62 to 77 by generating demand & Project
Management
Enhanced quality of dealer servicing and growth with network expansion – Dealer, Automobile,
Tyre,
Distributor, Sub-Dealer, Fleet, Institution, Government Transport,
RTM, 4Ps,
Pricing,
Commecial
Boosted Demand generation activities & Customer Interaction Programs for 2/3- Vehicel,
Schemes
Wheeler, LCV SCV Activity, Truck Hotspot activity Mining, OTR Brand, Agency,
Marketing
Administratively managed PJP, Inventory/Budget Control, forecasting and expenses Communication,
Advertisement,
Vendors
Road
Budget,
Apr’13 – Jul’13: eClerx Services Limited, Mumbai Shows,
Forecasting,
Campaigns,
SCM
Loyalty
Analyst - Marketing & Sales Cutomers,
Sales, Pre-
Sales,
Agile DnD Clean-up Process for Dell in 30 Days with zero error Service
Retained in the PGCM (parent) team after the end of project

Personal Details
E-Mail: vighnesh.raghuvir.we@gmail.com
Phone: +91-9773918604
Location: Colaba, Mumbai
LinkedIn: linkedin.com/in/vighneshraghuvir