Shubham Kabra

+91-9990281170 | shubham.kabra19@associates.sibmpune.edu.in

PROFESSIONAL SUMMARY
An MBA-Marketing graduate from SIBM Pune, 2019 currently working as Management Trainee with MamaEarth, Honasa
Consumer Products Limited, is looking for challenging role in domain of sales, marketing or analytics profiles in order to learn,
grow and help organization reach its objectives.
Core Competencies Market Research Analysis | Brand Management | B2B & B2C Sales | Key Account Management
CAMPUS INTERNSHIP
HDFC Bank Limited Determine Market Potential for HDFC Corporate Salary Account 2 months
● Conducted Primary Research in 250 catchments in Connaught Place Area, New Delhi
Project Description ● Determined High Quality Leads on the basis of corporation size and current customer requirements
● Received Letter of Recommendation for the successful completion of Project
CORPORATE LIVE PROJECTS
Market Research of Digestive Products
Glaxo Smith Kline ● Conducted Market Research and Competitor Analysis of Ayurvedic Digestive Products
Consumer ● Interviewed 50 Retailers in Pune region to analyse the sales & popularity level of the products 1 month
Healthcare ● Analyzed tastes and preferences of customers by surveying 50 consumers across Pune region
shubhashubshubhashubhshushshbhamshubham.kabra19@associates.si
bmpune.edu.in Market Research for competitor market shares in FMCG Snack Products.
RP Sanjiv Goenka ● Analyzed and examined buying patterns of retailers for the packed food and snacks industry 1 month
Group ● Conducted Primary Research to analyze consumer tastes and preference across various
brands, snack type and flavours
Build On-Site Brand Visibility Listed Hotels and Restaurants
TripAdvisor.com ● Conducted Research to identify restaurants seeking virtual visibility through online platforms 1 month
● Realized 30% final lead conversion by Cold calling and Market Visits to 105 Restaurants
WORK EXPERIENCE ( 30 months)
● Identified New Product ideas to venture into by conducting market research and analysing
Management current industry trends across categories
Feb
Trainee, ● Conducted Feasibility Analysis of the proposed products with production vendors, supply
2020-
Honasa Consumer chain and marketing and sales team
Present
Products Limited ● Successfully launched 7 new products with estimated annual net sales value of INR 4 Crores
under the baby category
Marketing
● Performed Market Research and Competitor Analysis of the proposed service offerings Apr
Consultant ,
● Designed Content and service portfolio to be presented to the potential clients. 2019-Dec
UnzoTech Private
● Analyzed the service process blueprint and established criteria for pricing decisions 2019
Limited
● Managed key accounts and designed customized Audit Plans for 4 clients with Aggregate
Audit Assistant, Aug
Turnover of INR 70 Cr
SAGC and 2015-
● Conducted Analytical Review Procedures and Prepared Prospective Financial Statements
Associates Dec 2016
● Rewarded as Employee of the Year for retaining 100% of the accounts in one year
ACADEMIC BACKGROUND
● MBA in Marketing, Symbiosis Institute of Business Management, Pune 2019
● Bachelors in Commerce (Honours), University of Delhi 2015
ACHIEVEMENTS
● Content Marketing Certification, Amity Future Academy 2020
● Marketing Strategy for Business, Udemy 2020
● Brand Management Certification, Udemy 2020
● Digital Marketing Strategies Certification, Amity Future Academy 2020
Certifications
● Supply Chain Management Certification, Coursera 2019
● Industry Creds Kraftshala Brand Building Program 2019
● Market Research Process Certification, Alison 2018
● Lean Six Sigma Green Belt, KPMG 2018
● Campus Finalists, Zoom Car Drift, SIBM Pune 2018
Extra- Curricular ● Winner, Most Hilarious Act, Brand Charades, Mark O Polo, SIBM Pune 2018
● Member, Team Stallions, SIBM Premier League 2019
● Best Event Associate, Gravitas, Sports Management Team, SIBM Pune 2018
● Event Associate, Transcend, Co- Curricular Team, SIBM Pune 2018
Positions of
● Event Manager, E Summit, Social Entrepreneurship and Consulting Cell, SIBM Pune 2018
Responsibilities
● Campus Ambassador, PEDL, Zoom Car 2018
● Campus Ambassador, Free Charge 2018
Hobbies ● Active Blogger for 5 years, Creative Writing with 23 poems and 3 fiction stories 2020