Henry John

Male, 26 years
SUMMER INTERNSHIP 2 Months
SBI Bhubaneshwar Marketing Intern Apr’19 – May’19
• Responsible for Geo Mapping and boost marketing of SBI ( eDFS, Xpress Credit, YONO)
• Surveyed over 150 SME & 200 customers to understand current brand & product awareness and service issues
• Promoted YONO app in 5 colleges with total student base of 40,000 in Bhubaneshwar in 2 months
• Created marketing plan for Bhubaneshwar market, implemented offline plans for Bapujinagar branch
• Identified user interface of YONO as major reason for low penetration among users
• Achieved 20% MoM jump(May2019) in MBA education loan business for Bapujinagar branch
• Received best intern award for maximum awareness and new business during internship
EDUCATION
Year Degree Institute % / CGPA
2020 MBA Indian Institute of Management Kashipur 8.23
2016 B.E. (CSE) Shriram College of Commerce, Delhi University 70.00%
2012 12th (CBSE) Delhi Public School, New Delhi (CBSE) 88.00%
th
2010 10 (CBSE) Delhi Public School, New Delhi (CBSE) 86.00%
POSITION OF RESPONSIBILITY
Placement Coordinator, IIM • Approached over 20 companies, converted 5 for Summers & 1 for finals
Kashipur • Invited key industry speakers from 6 MNCs for industry interface activities
Event Coordinator, Infosys, • Organized & scheduled socio-cultural events attended by over 5k audience
Pune, 2018 • Handled entire procurement worth over 20 lakhs for the event
Coordinator, SRCC, Delhi • Coordinator and co-founder of V-TIDES (Entrepreneur Club)
2015 • Raised sponsorships worth 2,00,000 for Biz Wiz event
PROJECTS
Strategy Analysis of Hero Motorcorp Apr’2019
• Critiqued strategy of Hero Motorcorp sports bikes. Analysis of 2013-18 sales, dealership, promotions & customer
data showed need for better positioning
Reasons for NPAs in leading public sector banks Mar’2019
• Analysed management reports of Dena Bank and Bank of Baroda to identify levels of NPAs. Priority sector lending
and advances to companies with weak balance sheets are primary reasons
Financial and competitive analysis of Hindustan Unilever in India Mar’2019
• Analysed last 3 years balance sheet of top 5 FMCG companies against HUL to understand strengths &
opportunities. Identified herbal products as a white space opportunity for company
Supply Chain Analysis of Swiggy Jan’2019
• Analysed delivery time, number of orders, average distance travelled to optimize cost. Created new plan with
50% reduction in distance travelled resulting in 20% cost savings
ACADEMIC ACHIEVEMENTS & CERTIFICATIONS
• Finalist in Knockout - Marketing Event of IIM Ahmedabad 2019
• Completed certification in Python programming from Coursera in association with IIT Bangalore 2019
• Gold Medal at Delhi Public School for first position in Standard 10 examination 2010
EXTRACURRICULAR ACTIVITIES
• Winner - Group Dance and Fashion Show, Kacofonia, IIM Kashipur 2019
• Coordinated HR Summit to enhance Industry – Academia collaboration 2018
• Organised multiple English and Mathematics sessions attended by over 500 underprivileged
2016-19
children till date as part of Make A Difference
• Best Incubation Plan for e-education venture out of 54 in Pratyarpan - Social B-Plan Contest, IIMA 2018