Raymond Khor Cheng Kee

Age / D.O.B MBTI / PI INDEX :

42 / 10 Nov. 1977 (E/I NFJ)/Persuader
Personal Outlook :
Nationality
"A traditionalist idealist who is rooted in
Malaysian of Han ethnicity.
values and driven by purpose."

Professional Experiences

Year Profession Description Achievements

2015-now Brand & Company : The Khor Offering / FB.com/the.khor.offering

(4 Yrs) Marketing Position : Owner & Principal Consultant
Consultant
Kuala Lumpur (2017-19) :
- Developed Brand Definition Documents and Go to Market Strategies for - First ever holistic brand
Grow Inc. MY (Network Mktg) and DESIGNCulture Studio (Interior development from philosophy
Design and Fit Out) to design was delivered with
- Assigned interim Account Director at VML Y&R KL. long & short term growth
- Headed the Commercial Marketing and Business Innovation division of strategies.
Burda MY, publisher of Prestige, Augustman and Pin Prestige, mapping - Mapped their print to digital
their print to digital ecosystem and developed new opportunities for ecosystem and created new
advertising revenues. pipeline opportunities for ad
revenues.
Yangon (2016) :
- Helped Myanmar’s #1 Job portal Jobnet.com.mm to kickstart their offline
- Created the inaugural
marketing effort as a Start Up Operation.
Myanmar HR Awards.
- Transformation groundwork study for Myanmar Media United, the
- Delivered a coverage revenue
licence holder of 7 Digital TV channels-MWD.
report, approved by the
Myanmar Economic Council.
Kuala Lumpur / Brunei / Singapore (2015) :
- Consulted for Allswell Trading SG/MY and Brunei for the brands Red Bull
(Asia), Sponsor Isotonic, Mansome, seeking to establish stronger brand
presence in these 3 countries.

2008-15 Marketing Company : GlaxoSmithKline Consumer Healthcare, F&N Limited &

Suntory Food and Beverages - 2016: World Brand Congress
2002-05 Mgmt.
Positions : Brand Manager, Snr. Brand Manager, Category (MY) – MOST Influential Digital
(12 Yrs) (FMCG) & Mktg Leader.
Manager, Commercial Marketing Manager & Head of Marketing
Customer - 2014: Effective Marketing
(MY/SG / Leadership Team) Award (MY) – 2 GOLDS for
Marketing
Best Use of Insights and Data
(Trade)
Kuala Lumpur/Singapore Driven Mktg – Scott’s
Managed, nurtured, launched many well loved and high equity brands and - 2013: GSK Brand Edge
line extensions whilst developed new categories across Analgesics (Panadol Awards (Global) – BEST
& Panaflex), F&N & Fruit Tree (CSD), Fruit Beverages (Ribena), Isotonic Connection Plan – Polident.
(Lucozade), Mouthcare (Sensodyne & Polident), Smoking Cessation - 2010: EFFIES (MY) GOLD for
(Niquitin), GI (Eno & Zentel), Children Health Supp. (Scott’s Vitamins). Best Marketing Campaign –
Ribena.
Helped developed and defined the Commercial Marketing Department - 2008&09: GSK Lead Market
across South Asia and gained experiences in Category Management work Awards (Global) for BEST
across Modern & Traditional Trade channels. Marketing Practise – Ribena.

Pioneer team that opened Suntory’s first office in Malaysia. - FIRST Malaysian Employee.

Raymond Khor Cheng Kee ⊳ Email : raymond.khor.7@gmail.com ⊳ HP : +6011 1151 1077 ⊳ LINKEDIN.com/in/raykhor7
 Year Profession Description Achievements

2005-07 Advertising Company : Ogilvy & Mather Advertising, Grey Group (P&G GBU
1999-02 & Media Pantene) & Mindshare
(5 Yrs) Mgmt. Positions : Account Executive – Manager, Account Director and
Senior Media Manager.

Kuala Lumpur/ AAI (Australia/Asia & India) for GBU

Started my professional career in advertising as an Account Executive in the - 2004 MERIT Kancil Award for
prestigious Ogilvy & Mather Advertising, handling the business needs of TVC – as a writer.
clients like Guardian Pharmacy and SmithKline Beecham (which include - 2006/07 P&G AAI GBU
brands like Panadol, Scott’s Emulsion, Eno and Oxy.) Marketing Award – BEST
And at Grey, managed the holistic communication needs of one of the Holistic Campaign launch for P.
largest consumer beauty brand in the world, Pantene. GBU serves the AAI Cosmopolitan.
region for P&G, Pantene and working to develop strategic launch plans for
countries’ communication needs.

2016-17 Lecturer – Company : University of Strathclyde c/o CDC PJ

Part Time
Kuala Lumpur
- Prepare, assist and inspire final semester MBA students to complete the - Personal maturity and
Making Strategy and assist/co-lecture with the visiting university professor satisfaction.
for the weekend Intensive Seminar.

Education Milestones

Year Institution Field of Study Achievements

Ongoing Coursera & - AMA Professional Certification – Digital Marketing - Certified Sep 2019
LinkedIn - Google Analytics – Beginner & Power User - Certified Jul 2019
- Wharton’s Introduction to Marketing Online Course - Passed
Learning
- LinkedIn Learning – various courses on People Management, - Certification available on
Leadership and Digital & Social Media Marketing LinkedIn.com/in/raykhor7

2010-12 Strathclyde - Masters in Business Administration (MBA); - Distinctions in Marketing,

Business Administration with focus on Corporate Strategy. Making Strategy, Governance,
Business
International Business and HR.
School, KL

2009 INSEAD, - Professional Certification: - Certification in Influencing

GSK x INSEAD APAC Leadership Program Innovation.
SG
1998 CSU, - Bachelor or Arts : Communications - Graduated.
Aust. Advertising Management

1995-97 IACT - International Advertising Association (IAA) Diploma - Awarded.

Advertising Management
- IACT Certificate
Communications

1984-94 St. Johns - Ujian Pemeriksaan Sekolah Rendah (UPSR) - Awarded.

Institution - Sijil Pelajaran Rendah (SPR)
- Sijil Pelajaran Menengah (SPM)

Skills & Interests

Skills / Interests Description Proficiency

Linguistics - Bahasa Malaysia and English - Highly Proficient

- Mandarin, Cantonese and Hokkien - Spoken Only.

Computer Skills - Office 365 and G-Suite - Highly Proficient

- Sound and Video editing software - Proficient
- Google Analytics – Beginner & Power User - Certified

Personal Interests - Science Fiction & Fantasy, Modern History ( especially - Actively
Chinese & Population), Statistics, Economics, Politics,
Philosophy and Theology.

Professional Recommendations are available on LinkedIn.com/in/Raykhor7.

References are available upon request. Thank you.

Raymond Khor Cheng Kee ⊳ Email : raymond.khor.7@gmail.com ⊳ HP : +6011 1151 1077 ⊳ LINKEDIN.com/in/raykhor7