NGUYEN LE BAO NGOC PROFESSIONAL SKILLS

- CHRIS NGUYEN -
ü Brand management & strategy
DOB 14 December 1989
ü NPD, product analysis & strategy
Gmail Nguyenlebaongoc89
ü Retail concept & management
Contact 091 840 1412
ü Integrated marketing communications
Address Pho Hue, Hoan Kiem, Ha Noi
planning & managing the execution
Interests Food & beverage
ü Distribution channels analysis
Educational products
Tourism ü P&L analysis
Lifestyle & innovative products

EDUCATION HISTORY

MASTER IN
BACHELOR IN PRE-MEDICAL BUSINESS STUDIES
INTERNATIONAL
BUSINESS STUDIES SHORT COURSE
LUXURY & BRAND
MANAGEMENT (2010) (2011) (2015)
MANAGEMENT (2016)
ADAM INTERNATIONAL UNIVERSITY OF DEBRECEN, BIRKBECK, UNIVERSITY OF
LONDON, UK ESC RENNES SCHOOL OF
UNIVERSITY, SINGAPORE HUNGARY BUSINESS, FRANCE

DAFC – IPP GROUP
RETAIL LUXURY FASHION
BRAND COORDINATOR
2016-2017
• Work closely with BM to develop an
annual marketing calendar with full
marketing activities and budget
spending
• Plan and coordinate with the agency and
internal marketing team to execute
marketing activities: new collection
launches, private events, digital posts &
print media, etc
• Liaise with the principal for the execution
of branding/ marketing activities.
• Prepare monthly in-store promotion
scheme and stocks
• Prepare monthly marketing activities
report and monthly budget tracking
• Prepare and manage private sale events
• Follow and execute visual merchandising
guidelines from principals at all counters
to make sure that all visuals are in usage
right
• Assist BM in product selection for the
new collection
• Assist BM in developing ideas for in-store
seasonal decoration & manage execution
• Work with local suppliers to produce
POSM
• Arrange all payment requests for brand
spending
WORK EXPERIENCE
THUYEN XUA FOODS
FMCG
ACTING BM | ASSIST TO GM
2018-2019
• Lead on brand planning and execution,
manage both ATL and BTL activities
• Work closely with cross functions (R&D,
production, supply chain, purchasing,
sales, trade marketing) to run the NPD
process: new product concept
development and testing, packaging
design & testing, sales forecasting, new
product launching, sales training, stock
management, sales movements & sales
channels.
• Build e-commerce platforms
• Prepare monthly marketing activities
report and monthly budget tracking
• Follow and execute visual merchandising
guidelines for key accounts (MT) & key
retailers
• Arrange all payment requests for brand
spending
• Develop product categories
• Successfully launched 4 SKUs in GT & MT
channels
• Assist GM in tracking & monitor business
budget allocation
• Assist GM in analyzing P&L and
evaluating business performance
• Assist GM in building product pricing
matrix & pricing strategy for all sales
channels
AKSG – BITEX GROUP
RETAIL WATCH FASHION
BRAND MANAGER
2019-2020
• Support to Marketing Director in building
brand strategies and brand positioning
• Develop, manage and monitor all of the
brand marketing activities of AKSG as a
master brand
• Develop a new retail concepts
• Planning and execution of
communications and media actions on
all channels
• Analyze the development of the brand
(brand health, sales, market share) and
propose suitable marketing activities
• Develop and implement tactical brand
marketing programs to drive brand love
and brand affinity
• Propose, manage and monitor the
budget for all brand marketing
campaigns, advertising campaigns, new
product launch campaigns…
• Managing the budget for advertising and
promotional items
• Initiate develop creative, media & briefs
and to agencies, internal department
• Manage marketing team working on
brand initiatives

OSOTSPA THAILAND
FMCG
BRAND MANAGER
Q3-Q4/2020
• Work closely with OSP Thailand to
develop all year marketing strategy &
plan for M-150 in Vietnam in order to
capture market share & revenue target
for new market entry.
• Analyze market landscape, business
performance, sales performance,
consumer insights, market trends, and
competitors’ movements
• Lead brand planning and execution for
both ATL and BTL activities including
digital marketing, brand activation, POS
visual merchandise,
• Develop communication & media briefs
for agencies and monitor executions.
• Work closely with OSP Thailand &
Vietnam cross functions (supply chain,
purchasing, sales, trade marketing) to run
the NP process: packaging design,
promotional schemes, sales forecasting,
stock management, sales channels, sales
movements, sales training, product
launching at POS and POS
merchandising.
• Prepare monthly marketing activities
report and monthly budget tracking
• Arrange all payment requests for brand
spending
WORK EXPERIENCE
BC CONCEPT FREELANCER PROJECTS
RETAIL F&B EDUCATIONAL TOYS 2021 - 2022
BRAND MANAGER FOOD RETAIL 2023
Q4/2022 - PRESENT
• Analyze industry, competition landscapes • Build brand strategy
& market trends • Build product strategy
• Develop a brand strategy for the
franchise business
• Develop product strategy orientation to
create a better dining experience for the
customer, improve gross profit margins
and sales revenue
• Develop product strategy orientation to
reach the demand of different target
customer groups
• Build and manage deploy marketing
tactics to drive sales from online to offline
to increase revenue.
• Lead and manage marketing activities for
new stores opening, franchise exhibitions,
brand activation events and brand
collaboration events
• Manage internal marketing team &
marketing agencies for marketing
materials, digital marketing activities,
new product launching and promotional
schemes in all channels
• Lead and manage in-store marketing:
seasonal in-store decoration, POSM
guidelines, etc
• Analyze and evaluate the effectiveness of
marketing activities and re-allocation
budget for marketing activities