Submitted to Maryyam Khan

BUSN 484 (A)

BRAND ROYALTY
SYEDA MARYAM ZEHRA
ABDULLAH MUGHAL
MANEEHA QASIM
ABUZAR ALI
Submitted to Maryyam Khan
BUSN 484 (A)

BRAND ROYALTY
• EXPLAIN THE BRAND PHILOSOPHY AS EXPLAINED IN BOOK.
• EVALUATE DOES THE BRAND STILL RESONATES WITH THAT CATEGORY?
• WHY THE BRAND IS FALLING IN SPECIFIC CATEGORY? REASONING.
• BOOK HAS OLD IMAGE OF THE BRAND, SO, EVALUATE CURRENT IMAGE
OF THE BRAND.
• EVALUATE CURRENT PERFORMANCE OF THE BRAND.
 Innovative Brand
- L'Oréal (the individuality brand)

DOES BRAND CURRENT

BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE

acquisitions and the

creation of new brands in
different product categories.
while reaching out to more
people across a bigger range
of incomes and cultures
 Pioneer Brand
- Kleenex (the disposable brand)
DOES BRAND CURRENT
BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE

Adapt to
customer
requirements,, and
innovate to market
requirements
 Distraction Brand
- Barbie (the escapist brand)
DOES BRAND CURRENT
BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE

the little girl could

be anything she
wanted to be
 Streamlined Brand
- Subway (the focus brand)
DOES BRAND CURRENT
BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE

Healthy,
Affordable and
Quality one product
stop
 Evolution Brand
- Samsung (the rising brand)

DOES BRAND CURRENT

BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE

20
22
 Broad Brand
- Yamaha (the ignored brand)

DOES BRAND CURRENT

BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE
 Emotion Brand
- Apple (the cult brand)

DOES BRAND CURRENT

BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE
 Muscle Brand
- Nike (the sports brand)

DOES BRAND CURRENT

BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE

20
22
 Speed Brand
- Google (the search brand)
DOES BRAND CURRENT
BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE
 Distribution Brand
- Amazon (the e-shopping brand)

DOES BRAND CURRENT

BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE
 Distinction Brand
- Pepsi (the differentiation brand)

DOES BRAND CURRENT

BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE
 Status Brand
- Burberry (the heritage brand)
DOES BRAND CURRENT
BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE
 The superstar brand-
(People Brand)
DOES BRAND CURRENT
BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE

20
22
 The caring brand-
(Responsibilty Brand)
DOES BRAND CURRENT
BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE
 The beautiful brand-
(Design Brand)
DOES BRAND CURRENT
BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE
 The uniformity brand-
(Consistent Brand)
DOES BRAND CURRENT
BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE

20
22
 The household brand-
(Advertiser Brand)
DOES BRAND CURRENT
BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE

20
22
THANK YOU