SKILLS & EXPERTISE WORK EXPERIENCE

Brand Strategy ATL

• Head of Marketing
Haier Bangladesh Limited
BTL/OOH Campaign Mgt
12/2020 – Present
Achievements
Trade Marketing Creativity
• Successfully Launched Haier Mother Brand in Bangladesh along with a Dealer meet program.
• Planned and inaugurated 17 new brand showrooms nationwide and 47 Dealer shop Branding in just 6
PR Partner Management months
Tasks
Event Activation • Looking after all kind of Brand communication related activity with consult with Chinise Group brand
head
• Looking after all kind of online communication (FB, Web site, GDN, Online news portal add, you tube
Negotiation Digital Marketing
boosting etc)
• Prepare design as per product requirement; consult with agencies.
Trade Merchandising • All kind of BTL agency handle for the brand.
• Ensuring merchandising materials distribution nationwide from day one.
Leadership • Produced all kind of product packaging along with product sticker.
• Looking after Trade marketing and BTL activity (road show, activation).
• Manage vendor, all kind of supplier, Brand Promoters for smooth promotional activity.

Head of Brand and Market Communications

Rancon Electronics Limited/Rangs Industries Limited
11/2016 – 11/2020
LANGUAGE
Achievements
English • Launched "ASTRA", a new electronic home appliance brand in this industry
• Planned and inaugurated 2 brand showrooms and 112 Dealer shop Branding in 2018
Bengali • Planned and Initiated consumer campaigns to boost sales volume and achieved 130% sales growth
during Eid period
• Conducted 4 product surveys to understand the market demand and finalize product to launch in the
market
Tasks
• Looking after all kind of Brand communication related activity.
• All kind of ATL & BTL agency handle for the brand.
INTERESTS • Ensuring merchandising materials distribution nationwide from day one.
• Creative route finalization along with TVC production with renowned brand ambassador
Traveling Photography
• Produced all kind of product packaging along with product sticker.
• Media/press/digital advertisement planning and budget prepared for yearlong campaign.
Movie Music
• Select OOH route for new brand, such as Billboards, Airport branding, CNG sticker branding, wall
painting, service point branding etc.
Food
• Looking after Trade marketing and BTL activity (road show, events, activation) nationwide
• Manage vendor, all kind of supplier, Brand Promoters for smooth promotional activity.
REFERENCES
Shuvashis Bhattacharj
Head of SCM at Rancon Electronics
Limited
Email:
shuvashis@rancon.com.bd
Ms. Sania Mahmood
Marketing Director of
Perfetti Van Melle, Bangladesh
Email:
sania.mahmood@bd.pvmgr
p.com
1.
INTERNSHIP
Done in (AKTEL) Robi Axiata
Ltd. Under Outdoor & Events
Unit in Corporate Office (1st
April 2016 to 30th August 2006)
COMPUTER LITERACY
Computer competency like
Microsoft Office, Power point,
Excel, Project and SAP
(software) system
WORK EXPERIENCE
Senior Manager, Group Events, Brand Activation, Business Development & Operations
I Creation Limited (Sister Concern of Impress Group, Bangladesh)
02/2016 – 11/2016
Achievements/Tasks
• Looking after client’s events, activation, OOH activity, product launching etc.
• Manage the clients and share new plan for promotional activity.
• Prepared campaign planning for potential clients.
• Ensure nationwide smooth activation events support to the clients.
• Manage vendor, all kind of supplier, Brand Promoter. Manage the clients and share new plan for
promotional activity.
Clients: GP, Robi, Nestle, Japan Tobacco, Emami Bangladesh, Exim Bank, PerfettiVenMelle & Rahimafrooz
Battery, Bayer Corp.
Senior Manager, Brand Communication and Group Events & Activation
Macomm Advertising (Official Affiliated of Dentsu in Bangladesh)
& CREINSE Limited (affiliated company of Viacom International Singapore)
07/2012 – 1/2016
Achievements
• Brings MTV program platform in Bangladesh, associated with MTV brand, monitor production team,
deals with the sponsor (Airtel), doing activation regarding all MTV related program.
• Doing 4 nos International Events (Asha Bhosle Live, Michel Learns to Rock Concert in Bangladesh,
Julian Barley Concern and Gun’s and Roses’s Gilby Clarke’s concert.)
• Doing all kind of promotional activity (at Dhaka & Chittagong) along with execution in BPL 2012 and
2013.
• Arranged 1st ever campus related singing competition named “Campus Sound box” association with
MTV program platform in Bangladesh.
• Doing ICC Under 19 world cup branding activity along with trophy tour round the country (Dhaka,
Sylhet, Chittagong, Cox’s Bazar etc)
Tasks
• Looking at client’s events, activation, OOH activity, product launching etc.
• Share new plan for promotional activity with clients
• Prepared campaign planning for clients and maintain all campaign execution
• Prepared press and media plan, budget and executed accordingly.
• Monitoring TVC Production and RDC making etc
• Maintained good relationship with media personnel for good PR support.
Clients: Panasonic, Samsung Mobile (project), Lalmai Group, KDS, Strawberry Mobile, Ucash (Project),
Azinomoto, Al-ArafaIslami Bank, Microsoft, Omera, Perfetti Ven Melle, Sentry security service.
Manager, Operation
Interspeed Activation Limited
02/2012 – 7/2012
Achievement/Tasks
• Planning, organizing and executing all kind of Events, product launch, activation.
• Managed the clients and share new plan for promotional activity, product launching
• Launched Veola Soyabeen in market.
Clients: SCB, Seven Circle Group (Seven Rings cement, Veola Soyabeen oil), Microsoft
TRAINING
Doing “4 Disciplines of
Execution “Training program
certify by Franklin Covey.
WORK EXPERIENCE
Manager, OOH, Events & Activation, BTL Operation
Robi Axiata Limited
09/2006 – 01/2012

Achievements
• Planned and Executed all kind of Outdoor (Billboards, Airport branding, Customer Care Center
branding, Dealer point branding, office branding and Events related work during Re-Branding project
in single hand (From Aktel to Robi). Before executing new brand from day 1, remove all previous
branding materials before brand launch.
EDUCATION • Sponsored 7nos Cricket tournament for Bangladesh cricket team along with BCB in 2006 to 2008, did
all kind of branding (specially on ground) on that time.
Master of Business • Sponsored “Prothom Alo GPA 5 program” with Prothomalo nationwide for 3 consecutive year. Doing
Administration (MBA) all kind of event nationwide along with Prothomalo.
Year: 2008-2009
Asian University of Bangladesh • Doing activity at DITF in 2007 to 2010, making pavilion, ticket counter branding and many more.
Major: Marketing • Sponsored one international concert “Brayan Adam’s Bare Bone Tour in Bangladesh” in 2011.
CGPA: 3.00 out of 4. • Introduced/Initiate 1st ever cut out billboard at Gulshan 2 circle and some national highways.
• Introduced/Initiate 1st ever Electric pole branding in 2009 at Divisional HQ along with some major
Bachelor of Business
towns in Bangladesh.
Administration (BBA)
Year: 2002-2006 • Introduced/Initiate 1st ever taxi cab 300nos (yellow) branding in Dhaka city in 2008.
Asian University of Bangladesh • Sponsored Dhaka Sadar Ghat branding with some features in 2010 and doing awareness campaign
Major: Marketing there.
CGPA: 3.43 out of 4.
• 3nos Biggest theme park (Fantasy Kingdom, Dhaka, Foy’s Lake Park (full) and Nandan park) branding
with some features.
HSC
Year: 1999-2001 • Introduced/Initiate 1st ever beach cleaning projects at Cox’s Bazar beach, Inani beach and Saint Martin
Govt. Azizul Haque College, Island along with provide 300 easy chair and umbrella with branding. Also making watch tower at
Bogra Cox’s Bazar beach for tourist safety and security.
1st Division
Tasks
SSC
Year: 1997-1999 • Doing all outdoor related work like billboard’s (Total 450 boards nationwide) site selection,
Bogra Zilla School, Bogra negotiation, acquisition, execution, monitoring nationwide.
1st Division • All strategic location branding like- Shopping Complex branding, Theme Park branding, mid
island/electric pole signage branding, Launch terminal branding, Launch branding, Highway restaurant
branding, CNG station branding, Boat branding also done by single handed nationwide.
• Planned and executed Non-lit and Backlit shop signage nationwide as consult with Regional operation
team.
BIOGRAPHY • Prepared all kind of Trade promotional materials like Banner, poster, bunting, danger, festoon,
consult with Regional sales team and execute those materials through Brand promoter or selected
Father’s Name:
agencies.
Abdur Razzaque
• Branding internal and external items in all our Customer Care Center.
MothersName: • Managed all kind of Outdoor vendors, printing agency and creative agency also.
Ulfatun Nesa • Maintained good relationship with City Corporation personnel for smooth execution.
• Managed creative agencies. Develop all kind of outdoor branding, events and sponsorship’s design
Permanent Add:
with consult with creative agencies.
BonomaliDavelane,
Jaleswaritola, Bogra • Planning, organizing, implementing and executing all kind of events sponsored by Robi.
• Planning and executing all kind of Activation, outdoor branding during new campaigns launch
Date of Birth: nationwide.
November 2th, 1984.
• Prepared yearly events calendar, budget etc. Manage all kind of events, sponsorship and activation
related activity.
Marital Status: Married.

Religion: Islam.