Linda Zhang

Work History Contact

2017-01 - Digital Marketing Executive (Mandarin Speaking) Address

Current London, ENG, SE3
Watches of Switzerland Group PLC, LONDON
• Reaffirm partnership with 40+ watch brands to achieve Phone
international business growth. 07472636113
• Cooperate with service providers to boost conversion
E-mail
of international travelers and local HNW clients.
zhangzhuouk@gmail.com
• Developed and executed multiple print and digital
marketing efforts to enhance brand visibility.
• Conduct and monitored paid display and hyperlocal Skills
marketing campaign to achieve 1million + sales per
week in peak season
Up-selling & Suggestive
• Implemented monthly promotional and editorial
selling
strategies to improve customer engagement across
channels under budget.
Campaign execution
• Assist on both virtual and in-store events hosting to
keep clients engaged and entertained during Presentation Skills
lockdown.
• Gathered social campaign results and developed Budget control
reporting dashboard to illustrate campaign
effectiveness. Client rapport
• Built and strengthened strategic relationships with
business introducers and HNW clients. Business development
• Execute mandarin marketing activities to exceed and planning
international students' and expats' sales and margin
goals. Strategic planning
• Crafted 50+ market research report for group-level US
business expansion strategy implementation. Converting leads
• Harmonize with visual merchandise and
communication team on points of sale and digital
touchpoints for seamless customer experience.
• Provided culture and customer behavior's training for Software
sales consultants in flagship stores.

MS Office 365
2015-03 - Social Media Content Creator
2016-08 Excellent
Watches Of Switzerland, LONDON
• Edited content for digital watch magazines and SAP
newsletters.
Very Good
• Created and implemented weekly and monthly
content plan for multiple platforms for widest audience Adobe Photoshop
reach.
Good
 • Worked closely with both retail and marketing team to
brainstorm seasonal campaigns ideas and elevate Languages
quality of content and designs.
• Boosted engagement by 178% through content
localization on social media channels. Mandarin
• Cultivated social media following across 3 platforms
Excellent
with more than 50 K total followers.
• Customized brand message to reach and capture English
target audience interest and drive engagement.
Very Good
2013-09 - Product Manager Assistant (Intern)
2013-12
Mafengwo.com, BEIJING Interests
• Actively listened to customers' requests, confirming
full understanding before launching SEO campaign
for city break travelers. Piano
• Assisted team leader to maintain UGC community Zumba
and monetize profits through OTA affiliate programs.
Home Decor
• Promoted Top 3 travel packages for varied
segmentations of well- known tourists attractions.
2013-03 - Producer of Bilingual TV Channel (Intern)
Certifications
2013-06
Xinhua News Agency, BEIJING
• Collaborated with graphics and sound designing 2020-09
department to develop visual and audio elements Advanced Google
such as footages, voiceover, and subtitles. Analytics
• Translated lifestyle content for Chinese audience for 20212
3 times per week. INSIDE LVMH
• Conducted research from multiple sources and
crosschecking facts.
Reference
Education
Available on request

2014-09 - Master of Arts: Digital Assets & Media

2016-01
Management
King's College London - LONDON
2010-09 - Bachelor of Arts: Sound Design
2014-07
Communication University of China - BEIJING