Evaly.com.

bd

Analytical Report on IMC

Plan and Activity of Evaly

Presented
by: Aysha
Nusrat MPM07-
19-011
 Evaly.com.bd
Activity Timeline

2018 2019 2019 2020

Website Offers & Campaigns Android base iOS Application
Application

2020 2020 2020 2020

EXpress Ebazar Efood Ekhata

Business Acquisition Seller

Integration
Model New Customer
Market Developement
1 Brand Awareness 6 Supplier Channel
Marketing
5
Communication
Mix
Lean Operation
2 Method

Icome Genaration
3 Strategy

7 Technology

4 Logistic System
 Brand Awareness
Evaly.com.bd

We need brand
4 5

Huge Branding Optimum Get Started

awareness & Social Media
and Promotions Website
customer trust, Presence
but how?
 1 Increase Number of
customer

2
Lean Operations Cash flow
Method

3 Minimum Resources
Marketing
Cmmunication Mix Social Media
1
Marketing Celebrity
5
Endorsement

2 Word - of - Mouth
Marketing

6 Campaigns

3 Media Advertising

4 Promotional Activity
Social Media Marketing
Evaly.com.bd

Evaly’s CEO Mr. Rassel informs that within a few days of the launch, the group opened on
Facebook, with more than 45,000 members in just three months.
Mr. Russell used to come to Live regularly, giving various offers and delivery updates. He also
said that customers are always the main priority of Evaly, as well as the products that
customers want to offer, Mr. Russell tried to bring offers to those products.

Facebook Group
Live Streaming
Promotional Ads
Offer Advertising
 Word-of-Mouth Marketing
Evaly 's growth factor is word of mouth marketing. Discount, cashback and
many more campaigns has enabled them to benefit from word of mouth
marketing
 Incentive Model

From the beginning, Evaly has been more focused on selling products by attracting
customers through various discounts and cashback campaigns, voucher offers, gift cards,
etc. The most popular aspect of Evaly’s incentive model is its cashback offer. Evaly’s
cashback incentive model has helped the company raise its customer retention rate.

Group Buying: Pre-order

Wholesale E-commerce
Cashback
Discount
Weekly Cyclone
Logistic System

Evaly has created their own

logistic system EXpess

More than 200 express shops in

25 districts

Evaly has reached the remote areas as well as the

Rural Reach district towns, which has made a good impact on
their sales.
Supplier Channel
Brand sellers: Manages their own stores on Evaly platform.
Large retailers: Evaly creates and manages their stores.
Small offline retailers: Physical store or Facebook page owners are the sellers of this
category. Evaly helps them to open stores on Evaly platform.

Brand Association
Celebrity Endorsement & Sponsorship
Celebrity endorsement is a very popular method of engaging customers with the brand.
Evaly has generated a massive response from the "Saturday Night Surprise" campaign with
Tahsan and Mithila.
It's a remarkable example for the other brands on how to take a controversial topic and
turn it into a valuable campaign asset. Several sources suggested that the event has
gathered up more than 1000 crore in pre-order.
Media Advertising
Broadcast
Media Print
Media Bilboards
Web Portal
News Portal
Services
Evaly has introduced many services like efood, ekhata, ebazar,
and econnect. The most distinguishing feature of Evaly is their
econnect. Econnect is an communication app for buyers and
sellers to share feedback, rewiews, updates and chat.
 Conclusion
Ecommerce has opened a new era of shopping for the consumers of Bangladesh.
It has created a new trend of online shopping in the country within a very short
period of time. Evaly started with an ambition to build an everything store in
Bangladesh. Within a year of launching, the company has become one of the
leaders in the e-commerce industry in Bangladesh effectively putting a strong fight
with Alibaba-owned Daraz for dominance.
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