Digital Marketing

Exclusively Created
Bharat Rural Livelihoods
Story Deck for Foundation
 About Us | Quick Snapshot

Vital Stats Our Capabilities

 Website Development
 25 Events Organized
 App Development
 150 Clients Served
 Software Development
 600 People Trained
 SMO/ SMM / SEO
 20 Mn Unique Users
 Content Creation
reached
 Media Planning
 1 Mn content developed
 Online Reputation Management
 50 Mn Ad Impression
 Press Release
Served
 Video/ Movies
 10 Mn Social Media
 Brand Activation
Likes/ Followers
 Promotions
Provided.
 60 Media Coverage's
 200+ Websites created
Monthly House Of Innovation
Daily 900K+ Factory.
Daily 3000+ 80+ Vendors Pool Google Organic 12 Ideas Live and Running
Google Pan India Reach
4000+ Impressions
Pageviews Searches
Case Study 1 | Skill India | Software Development

Need to conduct Test in Absence of Internet, Test Results should

remote Location with makes it difficult to
No Internet. sync with
make data go Online
and maintain Online Server.
Transparency .

Data Saved, Encrypt Data syncs with

Offline Software was itself and gets secured. Online Server,
created. whenever it gets
Internet Connection

Our designed Software is being 3

run
on Pilot phase in approx 12
Case Study 2 | Madhu Instruments| SEO Campaign

Keywords not coming Losing International Wish to Go on Top of

in Search Results. Projects. Search Results
Huge Revenue Loss.

3
Extensive SEO Months
Campaigns

Delivered Zero (0) SEO Results. Best of Google

65% of Products of Madhu Instruments are 4

coming on Top of Google Searches

Case Study 3 | LG| Social Media Campaign

Facebook Page has Need Targeted Require Facebook

Low Reach. Audience Likes
in Bulk. From Defined
Audience.

Extensive Social Delivered 4 Mn Likes Page Engagement

Campaigns In Just 30 Days. increased
Launched upto 25% for the Brand.

5
Social Media Engagements increased
upto 40%
Case Study 4 | SONY| Brand Activation

Brand Activation Low Sales and require

required for Product Buzz Photographic
Patna Market. Event to Boost
Sales.

Photographic Event 200 participants Gathered

6 leading media
was Organized coverage's

Sales Boosted by 10%

6
Just after the Activity for Patna Region.
Working to Improve Consumer Journey of
The Brand
We help companies redesign their future, transforming their culture and
technology for a digital world. We focus on four strategic areas:

Digital Strategy We can create a digital strategy and roadmap, to give you a concrete
path forward. Business outcome focused to ensure tangible capabilities are created and
drive growth/cost effective operations . Business value focused to ensure financial
returns are achieved.

Digital Customer Experience Our customer experience experts can help you put
the customer at the heart of your operations. Become truly customer centric Satisfy
customers, whilst driving operational effectiveness, efficiency and value.

Digital delivery We go beyond designing the scope - we’re trusted to deliver the
journey. We’re focused on delivering as much value as possible – as soon as possible.
We ensuring every phase has a positive customer impact.

Digital Insight Does your business have the critical information it needs to
transform?.Analytical and Intelligence solutions deliver agile insights that are then
tested fast or engineered into re-usable assets
 Areas Where We Would Contribute

Search Social Presence Online Reputation

Presence Management

 Top Rank on  Social Media Posts  Positive Buzz for the

Keywords. needs to be planned Brand.
 Structured display in advance.  Proper Review
results.  Story based posts. Management.
 Proper Research &  Highly engaged posts.  Consumer Sentiment
Analysis.  User Engagement Analysis.
 Being found by over Posts.  Focus to get more PR.
common Keywords  Deriving traffic from  User Sentiments
 Increased Organic Social Media needs to be analyzed
Traffic. Channels to Website and work upon.

8
Online Issues

Not Ranking on Brand connect

Less User
High Value with user is
Engagement.
Keywords. missing.

Social / Online Need more

Strong Brand
Campaign focused approach
Position is
required to get on user query/
required.
people attention. issues / feedback.

Strong Brand
Emotional Position on all
Website needs
connect with channels (Social,
Reach.
users is required Search and
Website)
Content Calendar | Campaign Ideas
for 2019
JANUARY:
• Health and Diet Resolution
• Hunt For Happiness
• Sugar Awareness
• Clean Out Your Inbox
• Health in Meat
APRIL:
• Earth Month
• Finding a Fool
• Kid Health
• National Princess
• National Super Hero
JULY:
• Capture the sunset
• International Joke Day
• Chocolate Day
• Parents Day
• Friendship Festival
OCTOBER:
• Meditation Day
• Vegeterian Delight
• Teachers Day
• World Food Day
• Make A Difference
Key message would be the same, post based
out of search virality and Trends
FEBRUARY: MARCH:
• Eating Disorder Awareness • Womens Month
• Fashion Stuffs • National Nutrition
• Random Acts of Kindness • Good Sleep Good Food
• International Flirting • Employee Appreciation
• Give Kids a Smile • Dentists | Tooth Care
MAY: JUNE:
• Asthma Awareness • Men Health Month
• Clean Air • Hug your Pets
• National Salad Month • National Best Friends
• National Bike Month • Fathers Day
• Army Family Appreciation • Selfie Month
AUGUST: SEPTEMBER:
• Farmers Day • Labor Day
• Day for Girlfriends • Cheeze Pizza day
• Ice Cream day • National Video Games Day
• Book Lovers Day • Wife Appreciation
• Bad Poetry Day • Coffee Day
NOVEMBER: DECEMBER:
• Kindness Act • Human Rights
• Chicken Soup • Bake Cookies Day
• Thanks Giving • Christmas
• Army day • New Year
• Startup Day • National Fruit Cake
Mediums Description Note:
Audience Targeting Plan
Paid Where we spend money, get Quick to start
Mediums visitors and convert them to Cost per lead is
(Pay X and sales. It helps in introducing expensive
Get Y the business to consumers Must for initial
Sales) which helps in organic and months, later paid
brand growth. medium is to grow
organic and brand
channels.

Organic Where the business grows the Takes time to grow.

Mediums base and it leads to people
knowing the business
organically like Search
Engine ranking, Social Media,
Email list etc.
In long run cost per
lead is very low.
Initial months are
investment.

Brand People search the brand or Very difficult to

Mediums visit the website directly, they reach top 5 spot,
share the business name with multi dimension act
their friends. Business is is needed, from
considered among top 5 top product quality to
service providers. service rating.
Once reached, the
business can charge
premium.
Work deliverables