Presentation

title
Presenter
Name
 Exploring new Strengthening
customer base channels

Assess new areas Marking out

of growth Differential Factor

Agenda of
Rebranding Creating a
substantial brand
image

Presentation Title
 “The current market for conversational AI in India is
$0.5 billion. It will grow substantially in the near
future, with a growth rate of around 20-25 per cent.”

Presentation Title 3
 • Lack of interactive
features on website.
Lack of case studies of
clients.
PROBLEMATI
High bounce rates.
C AREAS
Poor social media
presence.
Poor navigation
through pages.
Areas of focus

Strengthening both
Efficient Marketing
inbound & outbound
Campaign
channels

5
 Inbound Channel
Active Social
Media Overall web
Campaigns presence
Majorly Instagram, Deploy strategy
through content networks with
marketing customer oriented
campaigns
Implement SEO
campaigns.
For better ranking over
search results, Ad campaigns Backlinking
Google AdWords and Creating active
Facebook Ads inbound backlinks.

Presentation Title 6
How we get Backlinking

there • Assigning adequate budget for promotional purposes

• Visualize quality intellectual capital
• Backlinking through paid or free relative blogs over a period of
time.

Customer Experience
• Uploading client testimonials for trust building.
• Giving out free trials of our tech.
• Improving site navigation to jot down the high bounce rates.
• Altering the color theme of the website for a better visual
experience.

Social media
• Have an eventful social media presence
• Focusing on content marketing to communicate the ethos and
ideology of our brands.
• Paid promotions over social media through targeted ads. 8
 “Business opportunities are
like buses. There’s always
another one coming.”
Richard Branson

Presentation Title 9
 Quarterly performance
Q1

Q2

Q3

Q4

0 1 2 3 4 5 6

Series 1 Series 2 Series 3

Presentation Title 10
“The current market for conversational AI in India is
$0.5 billion. It will grow substantially in the near
future, with a growth rate of around 20-25 per cent.”

Presentation Title 11
 Areas of growth
Time period B2B Supply chain ROI E-commerce

Q1 4.5 2.3 1.7 5.0

Q2 3.2 5.1 4.4 3.0

Q3 2.1 1.7 2.5 2.8

Q4 4.5 2.2 1.7 70

Presentation Title 12
Areas of focus
Strengthening both
inbound & outbound Efficient Marketing
channels Campaign
Enhance its reach, engagement,
awareness

Create an inbound funnel through

effective digital marketing

13
 Meet our team

Mirjam Nilsson Rajesh Santoshi

Chief Executive Officer VP Marketing

Takuma Hayashi Flora Berggren

President Chief Operations Officer

Presentation Title 14
 Takuma Hayashi Graham Barnes
President VP Product

Meet our Mirjam Nilsson

Chief Executive Officer
Rowan Murphy
SEO Strategist

extended team
Flora Berggren Elizabeth Moore
Chief Operations Officer Product Designer

Rajesh Santoshi Robin Kline

VP Marketing Content Developer
Presentation Title 15
 Plan for product launch

Planning Marketing Design Strategy Launch

Synergize scalable Disseminate Coordinate Foster holistically Deploy strategic

e-commerce standardized e-business superior networks with
metrics applications methodologies compelling
e-business needs

Presentation Title 16
 Plan for product launch 

Planning Marketing Design Strategy Launch

Synergize scalable Disseminate Coordinate Foster holistically Deploy strategic

e-commerce standardized metrics e-business superior networks with
applications methodologies compelling
e-business needs

Presentation Title 17
Summary
At Contoso, we believe in giving 110%. By using our next-
generation data architecture, we help organizations virtually
manage agile workflows. We thrive because of our market
knowledge and great team behind our product. As our CEO
says, “Efficiencies will come from proactively transforming
how we do business.”

Presentation Title 18
Thank you
Mirjam Nilsson
mirjam@contoso.com
www.contoso.com