Product Launch &

Go-To-Market
Strategy

Gerak Cepat

INTERMEDIATE ASSIGNMENT
FSPM Dubai
Ghufran
Team 1
 Table Of Content

1 2 3

About Product User Personas Product Strategy

4 5 6

Communication Strategy Customer Experience Improvement Strategy

Strategy
About Gerak Cepat

Gerak Cepat is a technology-driven

express delivery company that provides
hassle-free delivery services for
businesses of all sizes in Indonesia.
Launched in 2020, Gerak Cepat started
operating in Indonesia and has become
the largest and fastest-growing delivery
company.
 Vision & Mission Gerak Cepat

Vision Mission
Becoming the Leading To Provide The Best
Logistics Company in Experience To
Indonesia with Global Customers Consistently
Competitiveness
 User Personas Young
Business
Entrepreneu
Owner
Alex
Target Customer r
Amelia
30 22
Male Female
Married Single

Work: Business Owner (digital Work: Entrepreneur

marketing agency) Full WFO
Behave: Mid to high
Behave: Like to take profit, manage 3 income, manage 6
channels ecommerce channels e-commerce

Goals: minimize cost of business and Goals: Selling as much as

look for any efficient ways to sell you can and maximize it

Frustations: can not manage inventory Frustations: Can not

so that he writes manually integrate platform so she
doesn’t have any realtime
stock
 Product Strategy (USP)

Objective Feature
A platform logistic can Stock Real Time
deliver product easily So we can ensure that
and manage inventory the product stock is
across multiple e- updated in real time.
commerce so that the
business owner can Forecast Estimation
maintain their business. So user can determine
average quantities sold
over key time periods.

Stock Analytic
So user can analytic data
stock control to maintain
stock
How will the product work?
 Product Strategy (Pricing)

1 2 3 4
Personal Small Business Intermediate Company

Integration E-Commerce 1 Integration E-Commerce 3 Integration E-Commerce 5 Unlimited Integration E-

Data Produk < 50 Data Produk < 150 Data Produk < 1000 Commerce
Order Per Bulan < 70 Order Per Bulan < 200 Order Per Bulan < 2000 Data Produk < 1000
User 1 Akun Support COD Ekspedisi Support All Ekspedisi Unlimited Order Per Bulan
User 5 Akun User 10 Akun Support All Ekspedisi
User 20 Akun
 Communication Strategy

Website Social Media

We can offer by social

User can monitor the
media that influencing
marketplace by visit this site
young people

Email Mobile Apps

Promoting product by email We can notify user

because mostly employers regarding promo or new
using this media to work services
 Customer Experience Strategy

Rank to Segment
First rank is Young Entrepreneur because
they have a lot of transaction sales and have
1 a good want to purchase rather than business
owner.
Second rank is Business Owner because they
not as often use multiple e-commerce as an
entrepreneur and they must to send proposal 2
first if they want to get partnership.

Approach to Segment
Young Entrepreneur prefer to using social
Business Owner prefer to using SEO, article
media, ads, SEO, SEM, in-app notification:
about using omnichannel service so they can
1 Highlight the affordable price compare to
manage inventory from different ecommerce 2
competitors, promo (end year discount), easy
platform.
to use app, and schedule flexibility.
 Improvement Strategy

1
Metrics : Page view, CTR, CVR, CSAT
Question :
Customer satisfaction for service quality
Customer satisfaction with the app performance
Number of user who subscribe personal monthly
Number of user who subscribe small business monthly
Number of user who subscribe Intermediate monthly
Number of user who subscribe company monthly
Number of marketplace partnership

2
Collect the data: Questionaire, Interview review
Daily: Page view, CTR}
Weekly: CVR
Monthly: CVR
THANKS