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BUSINESS MODEL CANVAS

Innovator’s Name: (NEED TO DECIDE ON A NAME)

Product or Service Name: (NEED TO DECIDE ON A NAME)

Key Value Customer Market

Key Activities
Partnerships Proposition Relations Segment

Key Customer
Resources Channels

Cost Drivers Revenue Streams

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Value Proposition

Briefly Describe what your product or service is and what it does.

Describe the problem or gap that your product will address with the targeted Niche
Market.

Describe the products / solutions to this problem that is offered by your competitors.

Describe your product's competitive advantage for solving this problem and creating
value.

What Pricing Strategy will you implement? (Below Market rate? Premium Rate?)

How will the product packaging and / or delivery create additional value to the
consumer?

Are there any other benefits that your product provides? e.g. social or environmental?
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Customer Niche / Market Segment

Describe the Customers in your targeted Niche Market (Age-group, Gender, Zone, Life-
Style, Spending power, etc.)

Targeted Age Group (if any): Between the ages of 20-40

Targeted Gender (if any): Both Men and Women

Targeted Geography (if any): Within Trinidad and Tobago

Typical Life Style, Social Habits:

Spending Power (High, Med, Low): Medium

Market Segment Population Size:

Is this a growing segment: Yes

Describe the most critical feature of the targeted market segment?

The most critical feature of the targeted market segment

Is there a secondary Market Segment or other market opportunity? Describe Briefly:

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Customer Relationship Management

Describe how and where the business and customer would communicate?

What critical message would the business need to communicate to the customer?

What would be the style of communication to the customer?

What strategies does the business use to ensure it always receives positive customer
feedback?

How will the business promote the product and attract new customers?
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Distribution Channels

Describe the Main Distribution Channels in terms of the movement of material,

transport and placement of the product / service.

Where would customers ultimately pay for and receive their product / service (i.e. the
Point of Sale)?

Describe how the Point of Sale is in line with the customer's lifestyle?

How is your distribution system creating value for the business and for the customer?

How does this distribution method compare with competitors? Does it compare
favourably with others?
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Key Activities
Activity or Process Critical Critical Critical
Key Activity Description Equipment Personnel Inputs
Branding This includes the Graphic Labour
1 designing of the logo. designer

Marketing & This involves promotion Cellular Marketing Capital

devices professionals
Ads of the product and
figuring out who our
2 target market is and
capitalize on it in order
to gain a competitive
advantage.

Pre- Planning before the Camera & Professional

photoshoot. This includes attachments
Production Photographer
setting the location,
ensuring the background
is in order, ensuring your Extra camera
3
camera is fully charged
as well as ensuring you
have all your camera Batteries
attachments to suit the
time of day.

Post- Editing Laptop Professional

4 photographer
Production

Social media
5 management

Key Resources
Key Resource for the Business Estimated
Purpose Status
(Plant & Equip, HR) Value / Cost

1 Networking To share
information
about the
business by
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reaching out to
people interested
in our service
which helps to
increase the
number of
clients. This also
helps to build
relationships
with clients.

Observation To set a target

for the business
as well as
2
identify and solve
any business
problems.

Brand awareness To drive the

decisions of our
clients when
differentiating
3
from
competitors. This
encourages and
increases sales.

Expertise To increase
business
efficiency and
4 productivity as
tasks are being
done in the best
way.

People To execute the

various plans,
strategies and
5 processes to
make the
business
successful.
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Key Partnerships

Who would be the main (most important) suppliers to the business? (You can list the top
3-5 suppliers)

Who would be the main distribution partners in terms of transport, brokerage and
movement of goods or service? (Also includes key digital network provider for internet
or ICT businesses).

Key Wholesale Outlets, Retailers, and / or point of sale business partners that are critical
for product or service placement.

Critical external (non-staff) technical advisors or specialists (e.g. legal, financial,

marketing, maintenance or other outsourced expertise) that would be critical for your
business to have on retainer or interact with on a regular basis.

List if most important customers or business clients. This could be key big-spenders or
very critical market segment.
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Main Cost Drivers

Main Start-up Expenses (e.g. Machinery, ICT, Market
Estimated Cost
Development)

Main Monthly Expenses (e.g. Inputs, Rent, Salaries, Utilities) Estimated Cost

What factors or occurrences, if any, could have a significant positive or negative impact
(change) to your estimated costs

What strategies would you use to cover the Main Start-up Expenses

Would your business be described as adopting a ‘lean model’ (cost conservative) or

would it be better described as capital intensive (requires large investment in order to be
viable)
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Key Revenue Streams

Key Revenue Streams (Any key business activity or offer that
creates Value to the customer, that they’ll be willing to pay for)
Estimated Monthly Revenue
EXAMPLE: Sales of main Product or Service, a Key after-sale service,
registration fees, any special promotions, etc.

What factors or occurrences, if any, could have a significant positive or negative impact
(change) to your estimated revenues