Presentation on

Campaign Name: Fly safe, Travel smart

 Name ID
Md. Ameer 182 5294 660

Ferdous

Tamanna Nawsin 182 5253 660

Tanzim Rahman 161 1627 660

 01 Operating in domestic
route.
First priority will be safety
02
for our customer
International airline travel
Introduc
03
service in near future
tion 04
Connect customer that they
can depend on us

05 Providing additional services

 Tagline

Safe Travel, No Trouble

4
 Services
01
Car service &
Insurance airport parking
coverage 02
Hotel
03 booking
Membership
facility 04

05 Food
Wheelchair
facilities 06
Check in
07 online
 Campaign theme

Fly safe,
Travel smart
 Demographic Psychographic &
Age: 16-65
Geograph Behavioral
Gender: Both male and
Attitude: Positive toward
ic female.
travelling quickly with air
Occupation: Corporate
aviation service.
Area: Urban area
executive,
and metropolitan
Benefit: Saving time
businessperson and
area. Lifestyle: Extrovert, social,
other.
Location: busy, corporate job holder,
Family size: Nuclear
Dhaka, Sylhet, trendy, classy, traveler.
Cox’s Bazar, Income: More than 30
Preference: Quick service and
Jessore, Barishal, thousand BDT.
Competitive Analysis

8
Sponsorship Attaching their
policy name with an event
for exposing their
brand.
Using this kind of
advertising strategy
for long times.

Media Relations
Local and
international media
Creates possible and
favourable coverage
for promoting any
kind of news
Database
Marketing Three types of
databased system

Make better contact

with their customer

Sales team and

Corporate client from partnering
different sources
Providing different
facilities
Digital marketing
Paid search
advertising

Social media
advertising

Sponsored ad

Mobile apps
notification
 Strengths
• Lowest possible fare.
• Efficient flight schedule
• Focusing on the safety of
the customer.
• Own engineering branch
to maintain aircraft time
to time.
S W
SWOT Weaknesses
• Less routes and airplane.
• Don’t providing any kind of extra
benefit to the customer.
• Don’t have any international
accreditation.
• Lack of experience

Opportunities Threats
• Economic growth
• Market expansion
O T • Shortage
workforce.
of skilled

• Bangladeshi FDI is increasing • Highly government regulated

• Competitor brand image industry
affected with lack of safety • Too many direct and indirect
issues. competitors
 Marketing Mix Strategy
Boeing 737-700

Next generation series engines

Next generation series engines

PRODUCT
PRICE

PROMOTIO
PLACE
N
 Marketing Mix Strategy
Economy segment

Can take 10kg with them

Final price will be 2500 taka

PRODUCT PRICE

PROMOTIO
PLACE
N
 Marketing Mix Strategy

Advertising

Interactive marketing

Sales promotion
PRODUCT PRICE

Digital Marketing

PLACE PROMOTIO
N
 Marketing Mix Strategy
Three major domestic routes.

PRODUCT PRICE

PROMOTIO
N
PLACE
 Campaign
Specified Time
Objective
Period Concentrate,
• A plan for 1 year Measurable task

DAG
• First assessment will be 04 01 • 80% of our target
Benchmark
taken place after first 6 customer by first 6
and Degree of months.
MAR
months
Change Target
Sought Audience
03 02
• Target audience is very
• Highly conscious about
much defined
the safety & cost issue.
Promotional Tools
 Advertising

1 2 3
Print Bill board
Rational appeal
advertisement advertisement
 Headline
Body copy

Indirect headline
Direct marketing

B2B sale

Corporate
travelers
10% discount for
every trip within
next six.
Extended
further
Public Relation

Launch
program
Awareness
program
Sponsorship
program
Positive impact
about our
brand
Digital marketing
Seo

Display advertising

Conduct social
media marketing

Make payment
through
credit/debit cards
 Creative Brief
Rational
Positioning
appeal
Offer the customer the
Safety and cost as safest journey with a
positioning points minimum possible cost
 Source
1

Credibilit
y 3

2
Power

Awarene
ss
 Channel
Message
factors
Personal & Non
personal channels
First: “Smart
passengers always care
about safety”

Last: “security for loved

 Media Schedule

MEDIA SCHEDULE
Media Mix SEP'19 OCT'19 NOV'19 DEC'19 JAN'20 FEB'20
Print Media
PR Materials
Website
Social Media
 Media Budget
Media type Quantity Projected cost per unit Total
Advertising
Newspaper 5 54,000 270000
Public Relation
Inauguration 1 200,000 200,000
Sponsorship & Conference 3 30,000 90,000
Digital Marketing
Social media 30 2,000 60,000
Website 1 30,000 30,000
Mobile app 1 30,000 30,000
Display 6 10,000 60,000
Direct marketing
Brochure 2,000 5 100,000
Total 840,000
 Media Plan and Budget allocation

Newspaper
12% Inaugration
7% 32% Sponsorship & Conference
4% Social media
4% Website
Mobile app
7%
Display
11% Borchure
24%
 Recommendation

Six month schedule.

Changes will be added in the

marketing plan if it will be
necessary
Adding more promotional material if it
is needed

This schedule and media plan

strategy will be followed
Thank You