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Ecomm Media Optimization Tool

Proprietary & Confidential

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This is Us
Worldwide Presence: Delhi,
Operations Since 2015 200+ Employees Bangalore, Mumbai, UAE, Japan, SE
Asia, USA
Our Portfolio

― Detection of invalid traffic on App & Web Ad Traffic Validation

― Lead Scoring & Optimization
― Keyword Bidding: Campaign On/Off
― mTrackIt Fraud Free Attribution
― Retargeting Fraud Detection
― Coupon/ Referral Fraud Solution
Protect your campaigns from Invalid Traffic on both App & Web to
get immediate gain in ROAS throughout the customer acquisition
journey.

― Brand Safety of Media Placements on Brand Hygiene Protection

YouTube & GDN
― Contextual Relevancy for Media Placements Guard your brand image and value from irrelevant media
― Protection from IPR Infringements placements & infringements by ensuring digital campaigns run
― Creative Compliance with Advertiser & globally recognized brand guidelines (GARM)
― Affiliate Monitoring & Influencer Tracking
― Social Media Listening

― Ecommerce Analytics
mScanIt Ecommerce Intelligence
― Search Ad Analytics Powering digital commerce growth with dynamic actionable
― Execution Compliance & Safety insights for retailers, brands & agencies by providing them with
― Warehouse Reconciliations & Auto
reliable & real – time market intelligence
Cataloguing

Our Ecosystems And Associations

Proprietary & Confidential

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Our Valuable Clients
Empowering Brands Globally
BFSI

Marketplaces & D2C

0TT & Media

FMCG and F&B

Telecom & Services

Others

$500 Mn+ 3 Bn+ 2 Bn+ 20% 1 Bn+ 150K+

Saved For Unique Device Ad Transactions Saved Campaign Video Frames Flagged Unsafe
Clients Coverage Validated Weekly Budget Drainage Analyzed Content Globally

Proprietary & Confidential

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Challenges faced using Platform Marketing Services

No Visibility of High- No Standardised

Performing Process
Keywords Hit and Trial keyword bidding results in
Effective campaigns need Big Picture Data inefficient returns
for building comprehensive keyword
bidding strategy

Time-consuming Missed Opportunities

with prone to manual with Uncertain
errors Returns
Vital to track performance and manage Unclear manual process levels down your
optimizations to focus on greater advertising campaigns resulting in
achievements ambiguous returns

Proprietary & Confidential

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mScanIt Platform Marketing Optimisation

Automated Keyword Product Code Budget

Process Bidding Bidding Planning

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 AI Marketing 6

Ad
Campaign

Generic Competition Brand

Low Moderate High Low Moderate High Low Moderate High

Performing Performing Performing Performing Performing Performing Performing Performing Performing
Keywords Keywords Keywords Keywords Keywords Keywords Keywords Keywords Keywords

Budget Adjustment as per Budget Adjustment as per Budget Adjustment as per

Keyword Performance Keyword Performance Keyword Performance

mFilterIt capabilities empower your E-commerce Platform Advertising Campaigns. Through AI & ML, the tool keeps track of
performance of the keywords and adjusts your campaign budget to maximize your ROAS.

Proprietary & Confidential

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Continuous Optimization of Keywords

Keyword 1

Keyword 2

Keyword 3

Running Campaign with a Set of Analyse the performance of the Action Keyword 4
Keywords Keywords based on ROAS

This is a continuous process as the performance of keywords keeps on

enhancing and the bids needs to be optimized accordingly

Proprietary & Confidential

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AI Marketing: Keywords Agnostic

Keyword Bidding Ladder

Considering ROAS

Track Performance of
Keywords

Customizable Bid
Algorithms
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($5.6-$7)
Clicks & Impressions
Analysis

Step 2 AI process to Maximize

($4.7-$5.5) Product Visibility
Keywords
are Sort and Review new
upgraded to
Step 1 Potential Keywords
next level
($3-$4.5) based on
ROAS

With custom bid algorithms centered around your goals, the budgets are allocated to high performing keywords
through the automated process to minimize waste spending and maximize ROAS
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Continuous Optimization of Keywords

The sophisticated AI will automatically turn competitor keyword bidding ON/OFF depending on the stock availability of the competitor

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Scan across digital Marketplaces Competition Product OOS Competition Keywords activated Competition Keyword Bidding
Detected on Own Campaigns stopped

4
mScanIt scans and detects the Competition product is back in stock

mScanIt Automated Solution will further optimize campaign performance by bidding on high performing competitor keywords when the
competitor products are out-of-stock
Proprietary & Confidential
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Budget Planning

Optimisation of Campaign Spends includes not only deciding what amount to spend but also how and when to spend it. mScanIt AMS
Optimisation boosts campaign performance so that it lasts the full 24 hours.

Automated alerts
for low ad spend
balance to add
budgets to AMS
Automated bid
price updates
Tracking the Ad Budget
T

based on click &

traffic analysis

Budget shuffle
across multiple ad
campaigns for
optimal ad spend
utilisation

Proprietary & Confidential

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mScanIt Adding Value to Brands

15% 10% 20% 15+

ROAS improvement CVR Improvement Increase in Traffic Hours saved per week

Take business decisions Storm through Amazon

Advanced Automated Crystal Clear Data for better
based on actionable insights Advertising complexities to
Solution raises your understanding to drive
by help of flexible and save your hours of manual
advertising game overall sales
customizable reports work

Proprietary & Confidential

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Thank You!

Proprietary & Confidential