Entrepreneurship Group 12

- Komang Yoga Semadi Ambarisha Layang (001201900060)

- Marcelino Timothy Pascal Akay 016201900095
- Sahrul (016201900159)
 Executive Summary
About The Company

Our Objectives

Mission
 Company & Business
Description
Company Purpose

Mission & Vision Statement Team & Org Structure

 Chief Executive
Officer

Sales & Marketing

Creative Director HR&AM
Manager

Web Designer & Content Creator / Client Service

Accountant Graphic Designer Traffic Generator Executive
 Social
Media
Pricing
Marketing

A. One Network (Rp 250.000/month)

✔ 10 Instagram Stories per month
✔ 1 Instagram Feed
Products and ✔
✔
1 blog posts
Daily post comment monitoring
Products Offering
Services Line B. Two Networks (Rp 450.000/month)
✔ 15 Instagram Stories per month
Service Offering ✔ 2 Instagram Feed
✔ 2 blog posts
● Communication (advertising and branding) services ✔ Daily post comment monitoring
● Professional services
● Blogging services C. Three Networks (Rp
● Specialty (image/profile boosting for individual 800.000/month)
✔ 30 Instagram Stories per month
clients) services
✔ 4 Instagram Feed
● Entertainment services ✔ 3 blog posts
● Social media management services ✔ Custom image Instagram feed
● Social media marketing consulting and advisory ✔ Daily post comment monitoring
services
● Other social media marketing related services
 Market Buyer
Analysis Personas
Competitor Analysis Marketing
Michael
Competitor Comparative Comparative Counterpoint(s)
Name Strength(s) Weakness(es)

Competitor A Personalized
consultations
Reputation Each editor has a
portfolio of past
Market Segmentation
work and Target Market
Competitor B Lower pricing Freemium model Experts taking
the workload for
you

Competitor C Campaign-by-ca Campaign-by-ca You get to

mpaign basis mpaign basis control the
timeline Medium Small
 Marketing Plan

Social Media
INSTAGRAM
Platforms

Small &
Medium
Customers

Positioning Acquisition Tools and

Strategies Channels Technology
 Tools and ● Social media account
● Interesting caption
Technology ● Interesting
Sales Plan testimonials from
loyal customers

Sales Sales Organization

Methodology Structure Sales
Channels

Loyalty
Customer
Customer Customer
Services
Services
 Production Plan

Production Location Equipment

Process

● Professional team
Registration Post ● Computer and
Smartphone
● Spirit and Loyalty
● Instagram account

Making CIKARANG
 Flow of Orders for
Goods and/or
Operational Services
Plan
Promote
this
service

request
get
for our
clients
promote

Promoting consultation
their
business.
Financial Plan 1. Variabel Cost

No Information Amount Basic Price Total

A. Start Up Cost
1 Team Member 4 Rp. 4.500.000 Rp. 18.000.000

2 Office Rent 1 Rp. 2.000.000 Rp. 2.000.000

3 Electricity Rp. 1.000.000 Rp. 1.000.000

4 Wi-fi Rp. 600.000 Rp. 600.000

5 Reward 1 Rp. 100.000 Rp. 100.000

6 Research and Rp. 250.000 Rp. 250.000

Development

Total for a Month Rp. 21.950.000

2. Fixed Cost

No Information Amount Basic Price Total

1 Laptop 4 Rp.5.000.000 Rp.20.000.000

2 Mouse 4 Rp.50.000 Rp.200.000

3 Camera 2 Rp.5.500.000 Rp.11.000.000

4 Office 3 Rp.505.000 Rp.1.515.000

Phone

5 Chair 6 Rp.300.000 Rp.1.800.000

6 Table 6 Rp.250.000 Rp.1.500.000

Total Rp.36.015.000
B. Sales Forecast

No Target of One Network Two Networks 3 Networks Total Income

. Clients (Rp250k/month) (Rp450k/month) (Rp800k/month)

1 2@day Rp. 500.000 Rp. 900.000 Rp. 1.600.000 Rp. 3.000.000

2 21@week Rp. 5.250.000 Rp. 9.450.000 Rp. 16.800.000 Rp. 31.500.000

3 60@month Rp. 15.000.000 Rp. 27.000.000 Rp. 48.000.000 Rp. 90.000.000

C. Break-Even Analysis
Profit in:
● 1 Year = (Income - Variable Costs)/month x 12 months
= (Rp 90.000.000 - Rp. 21. 950.000)/month x 12 months
= Rp. 68.050.000 x 12 months
= Rp. 816.600.000

● First Year = Profit in one year - Fixed Costs

= Rp. 816.600.000 - Rp. 36.015.000
= Rp. 780.585.000

Funding Requirements
- Cameras
- Laptops
- Internet Connections