ANNEX B

CBD PROPERTY CONSULTANCY

3009 HIGH STREET SOUTH CORPORATE PLAZA, 26 STREET,
9TH AVENUE, BONIFACIO GLOBAL CITY, TAGUIG 1635
TRAINING AND DEVELOPMENT – HR DEPARTMENT

EMPLOYEE NAME: POSITION: DATE HIRED:

KEY PERFORMANCE INDICATORS
IN-PROCESS KPI OUTGOING KPI OUTPUT KPI REMARKS
(KPI)

Achieve a 10% increase in social

Regularly create and schedule Maintain a consistent posting
SOCIAL MEDIA MANAGEMENT media engagement metrics (likes,
engaging social media posts. schedule on all relevant platforms.
shares, comments) BI-MONTHLY.

Generate high-quality content for Ensure that property descriptions and Achieve a 95% satisfaction rating
CONTENT CREATION property listings and marketing materials are compelling and error- from colleagues and clients on the
materials. free. quality of marketing content.

Qualify and categorize leads based

Actively participate in lead Increase the number of qualified
LEAD GENERATION on client preferences and
generation campaigns. leads by 15% BI-MONTHLY
requirements.

Assist in organizing open houses and Ensure the smooth execution of Maintain an average event
EVENT COORDINATION
property tours. events with high attendance. attendance rate of 80% or higher.

Deliver comprehensive marketing

Create and distribute detailed
REPORTING AND ANALYTICS Gather and analyze marketing data. reports with actionable
marketing reports.
recommendations every Bi-Month.
Achieve a 15% increase in
MARKETING CAMPAIGN Monitor and analyze online Optimize marketing campaigns
conversion rates and ROI for
PERFORMANCE marketing performance. based on data and insights.
marketing campaigns annually.

MR. FREDMAR DAEP - CONDA MS. CARMEN CONCHA – MALING, VP

ASSESSOR (HR) ASSESSE (Employee) NOTED BY (Employer)
KEY RESULT AREA (KRA): MARKETING ASSISTANT